In the past two years, many companies have achieved significant improvements in their business performance by creating dual main businesses and expanding new areas. In fact, cross-border has become a trend in the LED industry.
In China, more and more LED companies are participating in the “cross-border†army. "Acquisition" and "cooperation" have emerged in an endless stream; "double main business" and even "multi-main business" have become the preferred solution for LED enterprise layout market. Then, let's talk about the domestic LED companies that build the second main business.
Hongli Optoelectronics: LED+ car networking
In 2015, Hongli Optoelectronics achieved a high growth against the trend of its main business, and increased its net profit by more than 60%. At the same time, it also accelerated the layout of the second main business-vehicle networking business.
According to the financial report, Hongli Optoelectronics achieved an operating income of 114 million yuan in 2015, an increase of 11.83% compared with 2014.
As early as 2015, Hongli Optoelectronics participated in the 18% stake in Dina Technology. Next, it plans to invest 30 million yuan in the investment of Guangzhou Zhuhai School Bus. At the same time, Hongli Optoelectronics and Jiupai Yunding, Nine Pai Capital and Beijing Tiansheng Yunding set up the E-Terminal Equity Investment Fund Industry. The investment direction of the Industrial Fund is mainly to serve the Internet of Vehicles industry and the related businesses of the upstream and downstream industry chains in the industry.
Hongli Optoelectronics Co., Ltd. said that it will rely on funds that cooperate with professional investment institutions to actively seek investment projects in the car networking industry through various means and ways to accelerate the layout of Hongli Optoelectronics in the Internet of Vehicles industry. Continue to cultivate the second main business.
Lehman shares: LED + sports
As a domestic high-quality LED product service provider and top sports resource operator, Lehman is sitting in the business interests of Super League and China A, and is deeply involved in sports media, sports marketing and player brokerage. It is expected to enjoy the LED market and the growth of the sports industry. dividend.
It is understood that in 2015 Lehman shares through the optimization and integration of LED business, to maintain the stable development of LED business, while increasing the development and marketing of sports resources, sports business income increased significantly, the first three quarters to achieve sports business operating income of 33.417 million yuan , an increase of 93.75% year-on-year, the economic benefits gradually appeared.
Fully utilize the power of the capital market, focus on the development of LED and sports business, actively carry out resource integration of the industry chain, LED + sports double main industry, and will promote the rapid development of Lehman shares.
Qinshang Optoelectronics: LED+ Education
In the past year, Qinshang Optoelectronics actively explored strategic transformation and business innovation. After thorough research and careful selection, it intends to purchase 100% equity of Guangzhou Longwen Education Technology Co., Ltd. through the issuance of shares and payment of cash, as a strategic development of the company. Upgrade to the beginning of the education industry.
Qinshang Optoelectronics said that Longwen, as the leading K12 education information consulting service provider in China, will also achieve leap-forward development on the existing basis, and its business scale, brand building and financing capabilities will be significantly improved.
In addition, Qinshang Optoelectronics is gradually implementing the new LED business shift to the business structure layout of its wholly-owned subsidiaries, and promoting the development and transformation goals of the company's gradual platform.
From this point of view, as a leading brand in the LED industry, Qinshang Optoelectronics will realize the dual main business layout through the transformation of the education industry.
Wanrun Technology: LED+ Digital Marketing
The original main business of Wanrun Technology is LED packaging and application lighting. As the competition in the LED industry becomes more and more fierce, the profit pressure is also growing.
In order to seek transformation, Wanrun Technology plans to invest a total of 740 million yuan to acquire 100% equity of Dingsheng Yixuan and Yiwan Wireless, and has invested 30 million yuan to participate in the 21.4% stake in Botu Advertising, accelerating its entry into the digital marketing field.
However, Wanrun Technology has not discarded the "old", LED business will still be the focus of efforts. Recently, Wanrun Technology and Chongqing Fuling District People's Government signed the "Project Investment Agreement" in Fuling District, Chongqing, and authorized the wholly-owned subsidiary Shenzhen Rishang Optoelectronics Co., Ltd. to invest RMB 100 million in the Fuling District of Chongqing to build LED Industrial Park. project.
Li Zhijiang, chairman of Wanrun Technology, said that “the old can't be lostâ€. Although the powerful Internet has come in, LED will continue to do in the future, and it will increase investment. It is only from strategic considerations, the future investment of LED will be large-scale. It is impossible to continue, but technical transformation and individual products will be reinvested.
Cross-border can provide positive momentum for business development, but cross-border can also make listed companies lose their way on the road to transformation.
All in all, LED companies need to be cautious in cross-border transformation, and they must not ruin their main business until the sideline is successful. The main business is the source of the brand's influence. The consumer also chooses the cross-border product of the company because of the popularity of its main business brand. Once the main business is lost, it is likely to affect the development of new business until it is defeated.
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