In the early afternoon, the family happily sat around in the living room, soaked in a pot of tea or a cup of coffee, while watching TV while spending leisure time, probably 80,90 after the common childhood memories. After decades of years, not only televisions have undergone earthshaking development, but television programs have also become more diverse. However, it seems that fewer and fewer people watch TV.
In the information age, smart TVs have become the standard feature of televisions. Consumers can not only see TV programs, but also see more content on the Internet. However, many netizens said that they had never opened television for a long time. Is TV really declining? In the past, the brilliance of the “Beach of the Beach†and “Big Times†may not be duplicated, but has the TV really fallen from home appliances to furniture? In view of this, Xiao Bian has searched the Internet for a lot of data.
First, family entertainment analysis
1, TV operating rate decreased significantly, but it is still just needed
According to the survey on television usage in the first half of the year in China, more than half (54.1%) of the respondents stated that television is no longer the preferred method of entertainment in their homes, but television is still at home compared to entertainment methods such as mobile phones and computers. The main position. Among those who do not watch TV regularly, 67.9% still choose to watch TV occasionally as entertainment.
2, mobile phones become a major substitute for television
Similarly, Xiao Bian collected receipts for the use of electronic smart devices in the first half of this year. Among them, 73.6% of infrequent TV viewers chose mobile phones as their main entertainment method, accounting for more than two-thirds of the total, followed by computers and tablets. These three are also the only forms of entertainment for respondents in this survey.
Second, the user behavior habit analysis
1. Reasons to give up TV
Mobile Internet is gradually changing people's lives. The form of television viewing has become obsolete for many current users. Considering that television resources are not rich, inflexible playback methods, and inconvenient operations are the main reasons why most users choose not to watch TV. In addition, the fast-paced lifestyle of modern society has also forced many people to give up watching television.
2, users watch program types
Due to the influence of traditional habits, watching a TV series through a cable set-top box is still the preferred form of television viewers. However, the built-in video platform of smart TVs and set-top boxes is also recognized by users. With a video app in a gray area, most viewers prefer to choose. Watch shows and TV shows online. Only a small number of users choose to download the TV show. Xiao Bian guessed this group of friends. This should be a loyal audience of overseas dramas. The news program is followed closely by most users. News programs are highly time-sensitive, so more users choose to use the set-top box for live viewing. The once popular webcast app has not received widespread recognition from the audience.
Third, the trend outlook
1. The decline in the status of television has become a foregone conclusion
Due to the popularity and time of mobile Internet and mobile devices, more and more people have given up watching TV. Even among those who watch TV regularly, the viewers watch TV on a weekly basis and focus on the time from 9:00 to 11:00 in the evening. If you take a weekend break and watch for a long time to calculate, then the time spent watching TV every day after work is only 1-2 hours. There are even some televisions in the user's home that have become a complete display. Even if there are children in the family, parents will also try to prevent children from watching TV because of academic problems. Therefore, the decline in TV status in the future can be said to be inevitable.
2. The popularity of smart content is still not ideal
Although the intelligentization of new televisions is now generally popular, in the huge stock market, the frequency of users using smart features still does not exceed the cable set-top boxes, especially in news and sports programs that require high timeliness. Cable set-top boxes still have Out in an absolute dominant position.
This is also reflected in the user's lack of awareness of smart TV. Many respondents are still unfamiliar with the functionality of smart TVs today. However, it can also be found in the survey that the user groups of movie and TV dramas have gradually accepted online viewing. In the past, the more popular download viewing methods have become rare.
3, content, quality, experience troika is still a breakthrough TV development
If you want consumers to become television viewers again, content, quality and experience as the TV's main troika is still the focus of attention. To further improve the inventory of resources, improve the picture quality and screen size of televisions, and increase new experiences such as VR, are the top three elements for viewers to re-select television.
4K Ultra High Definition TV may become the new darling of TV market strategy
4K technology is a common definition standard in the digital movie industry. It refers to an image with a horizontal resolution of about 4,000 pixels. On a 16:9 LCD panel, the actual resolution is 3840×2160, and the total pixel is about 8.29 million. The resolution of 4K TV is 4 times that of Full HD TV. It can be said that 4K TV will make TV a new step in quality. Since the second half of 2012, 4K×2K ultra-high-definition televisions have emerged. Toshiba first introduced naked-eye 3D+4K ultra-high-definition televisions, followed by domestic brands Konka and Skyworth each releasing 4K×2K ultra-high-definition televisions, while another Korean company LG also followed its release of the 84-inch 4K TV. At the same time, the Japanese brand representative who has always been the pioneer of technology, Sony, has also recently launched the first 4K Ultra HDTV. These manufacturers concentrated their efforts on 4K×2K ultra-high-definition televisions. It can be seen that ultra-high-definition televisions have gradually attracted wide attention from major manufacturers and users. The appearance of 4K technology has led the TV industry to find a new direction of development. Many industry experts believe that the launch of 4K TV products will become another important milestone in the development of the TV industry. However, the most important aspect of the promotion of 4K TV products is to allow users to fully enjoy the full performance and advantages of the products, followed by the provision of corresponding content and means to obtain the content, only in this way can fully reflect the advantages of 4K TV.
Judging from the development trend of TV in the future, 4K technology will become the focus of TV development in the future. After all, TV is a tool for watching TV programs. The quality of the TV is the most concern for users. The sharpness of the 4K picture is very high, and the size is relatively biased towards the big screen. In the future, 4K ultra high-definition TVs will become more and more popular as long as they are more and more abundant in film sources and the price is becoming more and more popular.
More TV crack application download: http://pan.baidu.com/s/1kV0L1rT
First, family entertainment analysis
1, TV operating rate decreased significantly, but it is still just needed
According to the survey on television usage in the first half of the year in China, more than half (54.1%) of the respondents stated that television is no longer the preferred method of entertainment in their homes, but television is still at home compared to entertainment methods such as mobile phones and computers. The main position. Among those who do not watch TV regularly, 67.9% still choose to watch TV occasionally as entertainment.
2, mobile phones become a major substitute for television
Similarly, Xiao Bian collected receipts for the use of electronic smart devices in the first half of this year. Among them, 73.6% of infrequent TV viewers chose mobile phones as their main entertainment method, accounting for more than two-thirds of the total, followed by computers and tablets. These three are also the only forms of entertainment for respondents in this survey.
1. Reasons to give up TV
Mobile Internet is gradually changing people's lives. The form of television viewing has become obsolete for many current users. Considering that television resources are not rich, inflexible playback methods, and inconvenient operations are the main reasons why most users choose not to watch TV. In addition, the fast-paced lifestyle of modern society has also forced many people to give up watching television.
2, users watch program types
Due to the influence of traditional habits, watching a TV series through a cable set-top box is still the preferred form of television viewers. However, the built-in video platform of smart TVs and set-top boxes is also recognized by users. With a video app in a gray area, most viewers prefer to choose. Watch shows and TV shows online. Only a small number of users choose to download the TV show. Xiao Bian guessed this group of friends. This should be a loyal audience of overseas dramas. The news program is followed closely by most users. News programs are highly time-sensitive, so more users choose to use the set-top box for live viewing. The once popular webcast app has not received widespread recognition from the audience.
Third, the trend outlook
1. The decline in the status of television has become a foregone conclusion
Due to the popularity and time of mobile Internet and mobile devices, more and more people have given up watching TV. Even among those who watch TV regularly, the viewers watch TV on a weekly basis and focus on the time from 9:00 to 11:00 in the evening. If you take a weekend break and watch for a long time to calculate, then the time spent watching TV every day after work is only 1-2 hours. There are even some televisions in the user's home that have become a complete display. Even if there are children in the family, parents will also try to prevent children from watching TV because of academic problems. Therefore, the decline in TV status in the future can be said to be inevitable.
Although the intelligentization of new televisions is now generally popular, in the huge stock market, the frequency of users using smart features still does not exceed the cable set-top boxes, especially in news and sports programs that require high timeliness. Cable set-top boxes still have Out in an absolute dominant position.
This is also reflected in the user's lack of awareness of smart TV. Many respondents are still unfamiliar with the functionality of smart TVs today. However, it can also be found in the survey that the user groups of movie and TV dramas have gradually accepted online viewing. In the past, the more popular download viewing methods have become rare.
3, content, quality, experience troika is still a breakthrough TV development
If you want consumers to become television viewers again, content, quality and experience as the TV's main troika is still the focus of attention. To further improve the inventory of resources, improve the picture quality and screen size of televisions, and increase new experiences such as VR, are the top three elements for viewers to re-select television.
4K technology is a common definition standard in the digital movie industry. It refers to an image with a horizontal resolution of about 4,000 pixels. On a 16:9 LCD panel, the actual resolution is 3840×2160, and the total pixel is about 8.29 million. The resolution of 4K TV is 4 times that of Full HD TV. It can be said that 4K TV will make TV a new step in quality. Since the second half of 2012, 4K×2K ultra-high-definition televisions have emerged. Toshiba first introduced naked-eye 3D+4K ultra-high-definition televisions, followed by domestic brands Konka and Skyworth each releasing 4K×2K ultra-high-definition televisions, while another Korean company LG also followed its release of the 84-inch 4K TV. At the same time, the Japanese brand representative who has always been the pioneer of technology, Sony, has also recently launched the first 4K Ultra HDTV. These manufacturers concentrated their efforts on 4K×2K ultra-high-definition televisions. It can be seen that ultra-high-definition televisions have gradually attracted wide attention from major manufacturers and users. The appearance of 4K technology has led the TV industry to find a new direction of development. Many industry experts believe that the launch of 4K TV products will become another important milestone in the development of the TV industry. However, the most important aspect of the promotion of 4K TV products is to allow users to fully enjoy the full performance and advantages of the products, followed by the provision of corresponding content and means to obtain the content, only in this way can fully reflect the advantages of 4K TV.
Judging from the development trend of TV in the future, 4K technology will become the focus of TV development in the future. After all, TV is a tool for watching TV programs. The quality of the TV is the most concern for users. The sharpness of the 4K picture is very high, and the size is relatively biased towards the big screen. In the future, 4K ultra high-definition TVs will become more and more popular as long as they are more and more abundant in film sources and the price is becoming more and more popular.
More TV crack application download: http://pan.baidu.com/s/1kV0L1rT