[PConline News] According to the latest monthly survey by NPD DisplaySearch, 6.8 million LCD TV panels were shipped to Chinese manufacturers in August, up 4% (M/M) from the previous month. Then the momentum of shipments of panel shipments in August and stocking factors for the National Day Golden Week, the recent Chinese manufacturers’ demand for LCD TV panels continues to be strong. According to the survey, the demand for panels from Chinese manufacturers will continue until the end of the year.
In the first half of the year, China's LCD TV brand factories generally performed poorly. Therefore, their performance in the second half of the year has become more important. Coupled with the recent tight supply of the panel, Chinese manufacturers still maintain a positive attitude towards the demand for the panel in preparation for the next “Double Eleventh,†New Year and Spring Festival sales season. Corresponding to the needs of brand manufacturers, the major panel makers continued to strengthen their LCD TV panel shipment plans in November and December.
Zhang Bing, Director of China Market Research at NPD DisplaySearch, said, “The National Day holidays that were just over are relatively sluggish, but terminal sales before and after the National Day still maintain a recovery growth. This is mainly due to the differentiation of sales channels, the increase in online sales, and the consumer vacation. The gradual change of methods will lead to a trend toward future consumption patterns, and the traditional offline channels will continue to face challenges.In addition, another important reason for the sluggish sales of the National LCD TVs is that they are subject to cost and pressure from the financial statements in the first half of the year. The major brand manufacturers did not actively reduce the retail prices of LCD TVs.During this year's National Day, although the sales of LCD TVs were lower than expected, the tight supply and demand situation remained unchanged. After Golden Week, the inventory of LCD TVs dropped to a safe level, and even some brands The factory also has replenishment demand, which will continue to drive the growth of panel shipments, taking into account the follow-up needs of New Year's Day and the Lunar New Year holidays in early January."
Shenzhen Chaoran Technology Corp. , https://www.chaoran-remote.com