Spring Festival Gala usher in VR era, Lanting Digital helps CCTV innovate again

Every year on the Spring Festival, besides family reunions, the essential part of the celebration of the Chinese people's attendance is to sit around the table to watch the Spring Festival Gala. In the 2017 Rooster Evening of the Year of the Rooster, in addition to the brilliant shows and dazzling stars, this year's Spring Festival Gala also ushered in a new leap forward in playback technology.

In fact, during the past few years, the use of high-tech technology has been optimistic. In the Spring Festival Gala, from the Spring Festival Gala to the nationwide grabbing of red packets, and to this year's VR broadcast, CCTV has been bringing the latest trends and the most enjoyable viewing experience for the audience. For ordinary users, they can watch VR content at home from a mobile phone app or VR glasses. They can watch programs from close distances and from multiple angles. They do not have to be limited by the field of vision of the broadcasting camera lens. They can even be near. Feeling the audience's expression from the audience, it can not only get in touch with the stars, but also feel the festive atmosphere.

VR playback does not require much of the stage live performances, but the test for the technical team is huge. The VR Spring Festival Gala was provided by Lan Ting Digital, the top domestic VR content provider. In order to better present the performances of the programs of the Spring Festival Gala, Lanting uses the world’s most advanced playback equipment and playback technologies, including the largest VR playback system in China, a full set of hardware and software systems, real-time overlay of film and television special effects, and real-time interactive technologies. 265 compression, VR aerial photography and other technologies provide a 360° 3D surround experience for the people of the country and truly restore the site.

In addition to the traditional shooting positions, Lanting Digital uses aerial VR technology for the large-scale stage and many venues of the CCTV Spring Festival Gala, allowing the national audience to watch the Spring Festival Gala from another perspective while watching the VR Spring Gala.

The VR play of CCTV Spring Festival Gala is Lanting Digital. Following the VR CBA All-Star Game played in January with CCTV5, it once again cooperated with CCTV to provide VR services for large-scale events.

Lanting Digital is an excellent domestic VR content provider, has exclusive VR coding technology, actively participates in the development of VR/AR standards, and has been selected as an international standard organization scheme such as IEEE/MPEG to form a mature end-to-end solution for VR. The leading VR content technology provider in China.

At present, Lanting Digital has produced more than 200 VR contents. The first domestic VR virtual shopping & interactive VR micro film “My VR Boys and Girlfriends” produced by Lanting Digital is introduced as the benchmark content of VR field in CCTV2 “China Financial Report”. Lanting Digital has also cooperated with Ning Zetao, Li Yuchun, Liang Chaowei and other stars in more than a hundred VR viewing experiences, demonstrating the outstanding strength of Lanting Digital in the field of VR content.

The VR cooperation with CCTV Spring Festival Gala once again confirmed the leadership position of Lanting Digital in the field of VR in China, and enabled VR enthusiasts and industry insiders to look forward to the future development of Lanting Digital.

“Lanting has exclusive VR coding technology, actively participates in the development of VR/AR standards, and has been selected as an international standard organization scheme such as IEEE/MPEG. It has formed a mature end-to-end solution for VR, and will continue to increase R&D investment. Lanting Digital will make greater investment in R&D for VR and AR in the future, responding to the development direction of the country's new media and converged media," said Sun Wenbo, the digital CEO of Lanting.

In 2016, it was hailed by the media as "the first year of VR." From the perspective of the parties at the beginning of the year to the collective decline of the middle of the year, VR has always occupied the attention of all walks of life. Shortly after entering 2017, CCTV launched the VR panoramic viewing mode in the CBA All-Star Game and the CCTV Spring Festival Gala, highlighting CCTV's optimistic attitude towards VR technology, and actively responding to Xi’s speech at the G20 summit on virtual reality technology. Looking forward eagerly. General Secretary Xi’s remarks greatly reflected the country’s emphasis on VR. Lanting Digital will make greater investment in R&D in the direction of VR and AR of radio and television, responding to the development of new media and converged media in the country.

From now on, VR has close links with other fields such as marketing, pan-entertainment, tourism, film and television, education, and real estate. Looking around, it is easy to find that whether it is VR movies, VR advertisements, or the VR offline experience store, VR has come into our lives in all directions.

As we all know, VR itself is closely related to entertainment, and now whether it is movie promotion or concert, they are all keen to use VR technology. From a certain perspective, VR almost carries the mission of the next generation of entertainment cores. The VR Spring Gala has already let more and more people understand the concept of VR, and lays a good public foundation for the sustainable development of VR in the future. I believe that in 2017, VR will usher in a new round of outbreaks.

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