How to do smart home sales - three sales methods suitable for the current status of the smart home industry

After becoming a smart home franchise agent, the most concerned question is whether the smart home products they represent are easy to sell, and how to sell their products through various channels. Here Xiaobian provides smart home franchisees with some smart home sales models and practices. I hope all joining agents can be inspired.

Smart home sales are better

Here is a good example of smart home sales recommended by Xiaobian for the current status of the smart home industry:

1, pay attention to build offline smart home experience shop

2. Create excellent smart home retail model

3, cooperation with channel providers

The following is a detailed description of these three practices. At the same time, it is also the current smart home sales model.

Smart home sales model

1, offline smart home experience shop

Smart homes belong to the emerging high-tech industries. The integration of Internet technology, automation technology, Internet of things technology, and 3D technology in the field of home appliances is the birth of the smart home industry. Therefore, the industry wants to gain development and achieve breakthroughs in the market. The most important method is to promote its own products on the Internet, and at the same time pay more attention to the creation of offline smart home experience stores.

The concept of smart home is relatively vague. Many unexperienced friends find it difficult to understand smart homes. To sell their products to the hands of these people, first of all, let them have an interest in smart homes and experience them. The rest is easy to handle. In order to do this, we must pay attention to the operation of the offline smart home experience shop.

According to this, the franchisees have to go online and offline to go hand-in-hand. When promoting the Internet, they also pay attention to the operation of offline shop. Under the line will no longer say, online promotion Xiaobian recommended Wise home network, so that agents joined the product to get greater exposure and visibility.

2, smart home retail model

This model is more imaginative than the OTO model. In shopping malls with high traffic volume, it creates a smart home model room and brings high-tech experience to customers. This is very similar to offline experience stores. It mainly depends on the traffic volume of the mall. At the same time, it can promote its own smart home products and model addresses on the Internet through OTO to bring customers.

Wisdom.com believes that the uniqueness of this model is that it borrows from IKEA's operating model and uses model-to-model presentations. You can find a baby room with a series of sensors, projection lamps and smart cribs; a living room with smart dimming system and Sonos speakers; and a kitchen with smart coffee makers and other smart appliances that interact with each other. The connection can realize a large number of linkage operations, and the actual experience is excellent.

Based on this, franchisees can work with mall executives to create a smart home retail showroom for themselves.

3, cooperation with channel providers

There are many related industries involved in smart homes, such as homes, building materials, construction, decoration, and design. If smart home products are to be sold, it is unavoidable to cooperate with these related industry channel providers. The test here is This is also the reason why many smart home companies need to have certain contacts when they join an agent.

After reaching cooperation intentions with the channel distributors, they can use their existing stores to perform smart renovations or cooperate with their intelligent projects, such as smart buildings, hotel intelligent transformation, etc. strength.

The advantage of this sales model is that it can achieve mass sales and achieve sales breakthroughs, and it can also serve as a propaganda and guide for smart homes.

Based on this, joining agents can expand channels as much as possible based on their personal connections and ability to handle interpersonal relationships. If successful, they can quickly achieve success.

These three practices are recommended by Xiaobian in favor of smart home sales. Of course, smart home sales have many other methods. However, due to the fact that the current smart home industry has not yet matured, other methods are not recommended. After the smart home industry is more mature in the future, there will be better practices for smart home sales, and it will not be too late to talk about it.

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