Hisense TV series ULED TV wins CITE2017 Gold Award for Innovation Products

On the evening of April 9th, the “CITE Innovation Night” awarding event jointly organized by China Electronic Equipment Corporation, China Electronics News, and Shenzhen Flat Panel Display Industry Association was held in a grand manner. Hisense 75-inch Scorpion Series ULED Ultra-quality TV was Display innovations and breakthroughs in the field of technology, in one fell swoop won the "2017 CITE Innovative Products and Applications Award" Gold Award, won the highest honor in China's consumer electronics field.


On April 9, Liu Hongxin, the president of Hisense Group, attended the CITE Industry Forum and delivered a keynote entitled "Technological innovation determines the success or failure of the information industry upgrade." Liu Hongxin said: Hisense is most pleased with the transformation engine - technology, Hisense's core technology is the image and video data processing technology, which is accumulated over many years of research based on television and display technology.


In March of this year, Hisense released the Umbrella series ULED super-quality TV, which is a great achievement of Hisense's technology accumulation and breakthrough in the display technology field for many years. The product uses ULED's new backlight technology and third-generation quantum dot technology, with up to 560 independent backlight partitions to achieve high-precision LCD backlight control, each zone has 4096 fine dimming, so that the screen layering and details It has been greatly improved; at the same time, it also applies the full HDR technology that is certified by Dolby Vision and HDR10 dual international standards, so that the large-screen high-definition screen presents rich details of bright and dark scenes, fully revealing the real texture of the real scene.

According to the inspection data of the authoritative organization, the peak brightness of the Umbrella series ULED reaches 2200nit, dynamic contrast is as high as 30 million:1, and the color gamut range reaches 120% of the NTSC standard color gamut, which is achieved under the BT.709 digital television color gamut standard. 170% of these key picture quality indicators are currently the leading level in the color TV industry.

The organizing committee expert commented: “Hisense Tianzhu series ULED super-quality TV adopts multi-zone dynamic backlight control technology and the third generation of quantum dot technology, realizes high-precision TV backlight control with up to 560 independent backlight partitions, and presents the ordinary The level, details and depth of field that TV is difficult to express."

As Liu Hongxin, the president, said, product upgrades, industrial upgrading, and manufacturing transformation all require technological innovation as a driving force. Whether or not technological innovation is accumulated and accumulated will determine the success or failure of enterprise transformation and upgrading. It is Hisense that continues to increase investment in technological innovation, continuously meets user needs, effectively avoids the so-called disruptive impact of Internet companies, continues to expand its leading position in the domestic color TV market, and further consolidates the top three positions in the global market.

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