The battle between Samsung and Apple’s mobile phone king is starting again in 2017. Although the Samsung Galaxy Note7 suffered a large-scale recall last year due to a battery explosion, the IOS camp does not seem to be so stable. According to new data collected and shared by Kantar Worldpanel, since July 2014, Apple's iOS share in the Chinese urban smartphone market has been minimized.
The report cited comparisons with the same period last year, iOS market share in China fell by 8.9 percentage points, from 22.1% to 13.2%. Apple's competitor Android is still the dominant force in China, accounting for 86.4% of the national smart phone market, up 9.3 percentage points year-on-year. Although the iPhone 7 and iPhone 7 Plus are still the best-selling devices in the Chinese market, Apple is unable to compete with local manufacturers such as OPPO and VIVO, which are producing cheaper smartphones at a higher speed. These smartphones make Chinese consumers more accessible. .
In addition to OPPO, VIVO is in the mid to low-end smartphone, Huawei P10 and Samsung Galaxy S8 are also the latest competitors. According to the latest news, the number of Samsung's new flagship Galaxy S8 has exceeded the previous generation's S7.
Koh Dong-jin, head of Samsung's mobile business, announced today that the number of new flagship Galaxy S8s has exceeded the previous generation's S7. This means that many consumers are not worried about Samsung's products because of the Note 7 fire last year. The Samsung Galaxy S8 will be pre-sold in Korea on April 7 and will be officially launched on April 21 in Korea, the US and Canada. This phone will play a key role in whether Samsung Electronics can recover from the Note 7 incident.
The Samsung S8 has been well received since its release. Some analysts and investors predict that the first year of S8 sales will create a new record for Samsung. Koh Dong-jin said in a media briefing: "Although it is a bit early, but from the number of reservations in various regions of the world, the early response of consumers is better than expected."
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