Microsoft Windows phones have been highly criticized this year, and Windows 10 has often been rumored by netizens. Microsoft did not stand up to explain, which made users guess whether Microsoft has given up Windows phones. Sure enough, it was not long before Microsoft’s leaders confirmed that the company’s smartphone operating system, Windows 10 Mobile, had “deadâ€
This news is not surprising. Since the launch of the Lumia 950 in 2015, Microsoft has never quit any of the flagship phones equipped with Windows 10 Mobile. Recently, the price reduction of the Elite x3 also indicates that HP has given up its ambitions. . Some Microsoft executives have previously said that Windows 10 Mobile is not the real core, and the company will increase its efforts on the release of iPhone and Android apps.
But Microsoft has not completely abandoned its ambitions in the smart phone field - there have been rumors that Microsoft is developing a "Surface Phone" - although it is temporarily "a bit". So now the problem is coming: Windows 10 Mobile is in name only, and the PC market is getting worse. What is the next development opportunity for Microsoft and Windows 10?
If you ask Microsoft, then its answer is "augmented reality." After Microsoft introduced HoloLens glasses in 2015, it made a lot of publicity on augmented reality. The company believes that such wearable devices will eventually replace mobile phones. If your glasses allow you to browse the information without using your hands and watch Netflix, what mobile phone do you need? But the problem Microsoft faces is that the "death" of Windows 10 Mobile will directly affect its augmented reality strategy.
Google and Apple are also building augmented reality technologies on Android and iOS platforms. These platforms may become the entry point for Microsoft to enter the augmented reality field in the future. For iPhone and Android developers, adding augmented reality technology to apps and promoting them is relatively easy. In contrast, Microsoft may be left behind by the two companies because they don't have their own operating system.
Of course, giving up Windows 10 Mobile doesn't mean giving up augmented reality. At present, Microsoft has cooperated with Samsung, Dell and other companies to promote the virtual reality of Windows 10 host. It believes that augmented reality and virtual reality are two sides of a coin, and one of the successes will lead to another success.
More broadly, the company will continue to operate Windows 10 (although it has lost in the mobile market) and invest in areas where Windows is good at it.
For example, in video games, Phil Spencer, head of the Xbox division, joined the senior leadership team of Chief Executive Satya Nadella. The company plans to port more Xbox games to the PC (and vice versa).
At the same time, Office is still a huge profit point for Microsoft. Microsoft will introduce more features for Windows users, including Windows Ink updates and styluses. In the end, Microsoft wants to let consumers use Windows 10, no longer need anything other than a pen.
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