Recently, news of domestically-made mobile phones has come out frequently and will enter the TV field. Following Huawei’s announcement of resetting the TV project team and contacting upstream panel vendors, many mobile phone manufacturers such as vivo and OPPO are also rumored to be evaluating and investigating the TV market.
Although manufacturers have not responded to these news directly, industry insiders say that domestic mobile phone companies will definitely enter the color TV industry in the future. Although the current competition in the color TV industry is fierce, especially for companies with weaker core technologies, this is not a good time. But for enterprises with core competitiveness, entering at this time may bring a kind of "shuffle-style" promotion.
Recently, news about domestic mobile phone companies making TV across borders has once again been raging. There are media reports that Huawei has reset the TV project team and conducts research on hardware and UI levels; the Huawei TV project team has recently been recruiting people and is also in contact with upstream panel vendors. At the same time, mobile phone companies such as vivo and OPPO are also rumored to be evaluating and investigating the TV market and may officially announce their entry into the TV market.
The reporter found that in recent years, the various trends of domestic mobile phone companies may be seen as a pavement before entering the color TV industry.
Industry observer Hong Shibin believes that domestic mobile phone manufacturers will definitely enter the color TV industry. "First of all, we often talk about the PC, mobile, and home screens. As the home screen, the connection with the mobile phone is not yet close. Therefore, the home screen has always been the layout of the enterprise, and it is also a window of the smart home. Secondly, color TVs are still at the functional stage. The intervention of mobile phone companies may really promote the transformation of TVs from feature phones to smart phones.†Hong Shibin said.
Some people in the industry believe that the reason why domestic mobile phone companies cross the color TV industry is mainly because TVs are more attractive than other home appliances. Most companies value the ecological closed-loop formed by TV multi-frequency, and they are more concerned about the future of smart operation, There are expectations in terms of service content and backward payment.
Color TV market growth is sluggishHowever, the reporter noticed that after the cold in 2017, China's color TV market in the first half of 2018 was in a complex environment, and the growth momentum was still insufficient, which was manifested as a decline in volume growth.
"The current market size of color TVs fluctuates in a box of 45 million to 55 million yuan, and the overall demand is sluggish," said Dong Min, vice president of Aowei Cloud Network.
Facing the state of the color TV industry, Dong Min said: “The competition in the industry is fierce, especially for some mobile phone manufacturers with weaker core technologies. I don’t think it’s a good time to intervene at this time. But for core competition. For powerful manufacturers, entering at this time is likely to bring a kind of'shuffle-style' push."
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