In recent years, the consumer drone market has been spurting, this big cake is so enticing, the introverts want to grab a piece of cake. Recently, some media reported that consumer-level drone giant Dajiang completed a new round of financing, with a total scale of 1 billion US dollars, and its valuation has reached 15 billion US dollars.
Huang Li, the founder of Puzhou UAV, believes that “Dajiang has come to the fore, but the drone market has just started, and everyone has the opportunity.†In his view, “I have been investing in R&D for nearly three years. Use core technology and Android mode to locate high-grade consumption and get out of a road of drone differentiation."
So, what areas will the future battlefield of the drone market focus on? How will the head enterprises grasp the business opportunities of consumer drones?
New battlefield in the drone market: professional consumer dronesFollowing Gaode Infrared's successful IPO, Puzhou UAV is Huang Li's “Second Entrepreneurshipâ€. Gaode Infrared provides infrared thermal imaging technology as the core of integrated optoelectronic system products. In the past two years, it has been vigorously expanding emerging civilian products. In the market, infrared thermal imaging technology is made into “consumer goods†to create a business model for the entire industry chain.
In 2015, Huang Li, who is obsessed with high-precision technology, set up a Puzhou UAV with two wishes: “One is to make a technically better drone; the other is to make a more tasteful drone. â€
Huang Li believes that the previous concept of consumer drones was a toy. There are many hundreds or two or three thousand on the market, but the future should not be just toys, but also have certain professionalism; in practical applications, existing The drone only solves the basic aerial photography problem. Most of the drones have volume limitation, the motor power is weak, and they can only carry a small motion camera or a self-propelled platform. Larger cameras such as the continuous zoom system, which also makes the night shots unsatisfactory, and the demand for deeper levels is not very good.
"We hope to be able to make a drone that can meet the existing general needs and meet some of the higher end requirements. Since there is basically no infrared night camera on the market, thanks to the technical support of GoldInfrared, this It is the strength of the Puzhou UAV."
According to Huang Li, the Puzhou UAV has better stability, strong power and load capacity, and has an outdoor night shooting function. "We are doing it at the consumer level, but it is the most fierce in terms of dynamic load. It can be said to be a quasi-professional drone."
In his view, "We used to be military technology, higher end. When we first entered the drone, we underestimated the market, but also lacked understanding and took some detours." From military to consumer market reduction, Because the market is different, the rules are different. The consumer drone itself is a new industry. At the beginning, the Puzhou UAV was trying to be modular. It was the first mover. Before a company or government would make a national standard, the standard would refer to the GoPro motion camera standard. At the same time, Puzhou will also make reasonable standards.
At the end of the same year, GDU Puzhou released the world's first folding drone BYRD, and won the Innovation Nomination Award at the US CES in early 2016.
Complete sharing technology + highly integrated single chip: Puzhou PK DajiangSince the release of the first generation of products, at the end of September 2017, Puzhou has released a series of O2, O2 PLUS and O2 X versions of the world's first slide-type folding portable drones; Intelligent shooting mode such as SMART SHOT", delay, slow motion, etc., and equipped with 4K ultra clear video, optical flow and sound wave positioning, 3-axis mechanical stabilization pan/tilt, slide-type folding design, precise binocular obstacle avoidance, 20mins battery life And other powerful features.
After two years of failure in the first generation of products, the attack again, what is the reason?
"In the past two years, we have been building a car with closed doors, building core competitiveness and overcoming technical difficulties." Huang Li said frankly that from the military field to the consumer sector, "it is indeed a very difficult project, which is more difficult than we expected. It's also a long time. But now, with its complete sub-technology and highly integrated single-chip technology, we can also be among the first-line echelons of consumer drones."
"At present, globally, it is estimated that only we and Dajiang can do it." He added, "The most advanced technical direction of UAVs on the market, we basically cover it. On the technical level, Puzhou should It is also one of the better drones."
In fact, in terms of technology, the research and development team led by Huang Li has strong professional genes, and has 32 patents including folding technology, flight control technology and cloud platform technology, and nearly 200 scientific research personnel.
Back in the past, Huang Li led the team to develop an infrared thermal imaging core detector called "China's infrared core". "First, we want to be a drone version 2.0, a quasi-professional drone; the second is to hope that playing a drone is a way of life, just like playing golf; the third is to hope for a platform-based design. .
He believes that these three "visions" are also reflected in the packaging and design concept, in view of the heavy and inconvenient drones, solved by "folding", while using the open common interface platform, and loading the drone creativity and Ecology.
At the same time, Huang Li pointed out that “single-chip integration technology and complete sub-item technology are our strengths and cores. I personally feel that the future competitiveness is mainly around the user experience. This experience is from inside to outside, from booking, purchasing, after-sales A full range of service experiences, not just a single parameter."
These two core technologies are the two thresholds that landing-level consumer drones have to cross. The drone is a large multi-disciplinary, multi-disciplinary professional with a high level of accumulation to produce good products. Many manufacturers will be eliminated by the market because they cannot do both.
The reporter learned that, in terms of complete sub-technology, it embodies the integrity of technology. In series, the UAV is in control of intelligent flight control, intelligent obstacle avoidance, remote HD image transmission, and micro-three-axis pan/tilt. 4K imaging and dimming, gesture recognition tracking, surround intelligent flight shooting technology, real-time processing technology of mobile phone platform and aircraft control transfer technology and other functions and technologies; any one has "ç‘•ç–µ", which affects the actual operation of the drone Application and extreme operation. From the perspective of rationality and optimization, these functions are integrated in single-chip integration technology to better control the performance, intelligence, volume, weight and other aspects of the drone.
Huang Li told reporters that Puzhou’s current consumer-grade UAVs can last for at least 29 minutes, featuring powerful motors, high power, large blade size, and sufficient power to meet certain micro-cameras and infrared cameras. Ten times zoom camera and other needs; functionally, to meet the different aerial needs of the general public, aerial enthusiasts and outdoor enthusiasts. When the power is only 30%, the unattended automatic alarm prompts, and provides the return choice when the remaining power is 10%-20%, which is very user-friendly.
"Android mode" + high grade, can run the drone marketIn the field of industrial drones, the Puzhou business model refers to the "Android model" of the mobile phone industry. "As the Android system in the mobile phone industry besieged Apple, this is also our opportunity for differentiation."
"In the current smart phone industry, Apple is in its own, closed mode of software systems ISO, chips, software, services, etc.; and Google will open the Android system to Samsung, Huawei, Xiaomi, OPPO and other mobile phone manufacturers, forming a Google-based development. Android, so the sales of Android phones worldwide are far greater than Apple's overall. I think that now Dajiang is like Apple, and GDU Puzhou is referring to the best product system of Android system to open the drone. A unified open fully-fitted flight platform." Huang Liru said.
Closed or open? Therefore, according to the above ideas, Huang Li landed on the industrial drones of Puzhou: "There are many drone companies on the market. There is absolutely no need to develop a drone. They just need to open up the open source of Puzhou. The drone platform is bought back and customized for its own industry applications."
At present, many UAV companies are doing R&D, but they are limited by R&D capabilities or high R&D costs; this is the opportunity for Puzhou to open up as “Android for the drone industryâ€; The design interface resources are open to users and sold to all industry drone companies; even companies without technicians can sell the most advanced industrial drones, only need to select different cameras according to the user's special segmentation requirements. Configuration or slight modification of the application software, can also be labeled with their respective brands, Puzhou called the "Android" platform strategy business model.
In his view, 80% of the industrial drones are used for various types of aerial photography purposes. "Our Android mode is to eat the giants of the drones in the industry drone market." â€
In addition to the Android mode, Puzhou also integrated the lifestyle into the drone. In Huang Li's view, GDU Puzhou products are positioned in a new way of life, leisure, and lifestyle. He told reporters that Puzhou is doing consumer-grade industrial-grade drones, and its products should be small, beautiful, foldable, lightweight, and powerful. It also has an artistic and tasteful drone.
"We imagine that users who generally buy drones have certain spending power, and most of them are those who pursue and taste, and more are spiritual enjoyment."
Consumer-grade drones are a part of the lives of many players. The users who play drones are mostly photography enthusiasts, travel experts, and model airplane enthusiasts. These users have high requirements for quality of life; thus performance, fashion, Aesthetic and portable features are also important factors for these users to purchase and use drones.
This concept can be seen on the actual landing products, in addition to the first generation of GDU Puzhou's first generation of drones in 2015, the O2 family released in 2017 is the world's first pull-type folding wing mode, art craft Unique.
The drone market is still a niche market. In many second and third tier cities, there is room for brand education. It can be said that if there is a new brand, technology and quality control, and popularization through popular culture, there is definitely a chance to surpass the current industry leader.
In addition, for the next step of development, Huang Li said that since the establishment of Puzhou, everything has been done according to the norms, and also for the future financing and IPO lay a good foundation, "We spent 2-3 years to establish the core competitiveness. Now it is a good time for Puzhou to conduct external financing. On the basis of good products, capital is used to stimulate the development speed."
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