80 grassroots self-made entrepreneurial records (below): out of the smart home business dilemma of the five major points!

Starting from scratch, smart homes require great courage and perseverance. With a little laxness, it is very likely that all efforts will be disastrous. Today, Zhijianet Xiaobian has shared an article for everyone from a man who has been in the company for years. However, he is uneasy about the status quo and the entrepreneurial record of being courageous and enterprising: with his passion and lofty aspirations, he has started from scratch and belongs to his own in the smart home industry. How did he do it, and look at the next Wise Network to share with you!

The article shares the joy of success in the smart home business startup road and the tearful lessons of detours. It is a real way to use money, and hopes to inspire some of the successor entrepreneurs. Then they will waste their hard-earned hard-earned money.

Connected to the previous article: After 80 grassroots start-up business record (top): nearly ten thousand words smart home entrepreneurship experience to share!

Third, the failures experienced by the Heavenly Way will become the accumulation of success.

When I read the history book, I often see the saying that I am dead and born, and I did not expect that this incident will happen to me! It will happen suddenly when my money runs out and my staff runs out. Not that it suddenly fell from the sky a big list, but met a person, it can be said that the emergence of this person has completely changed my situation.

Actually, there is nothing special about him. He didn't give me money, and he didn't give me business. The reason why he changed me is mainly:

1. He introduced me to a factory XXX (name is abbreviated). The factory's product line is very complete, and it basically covers more practical smart home products.

I have previously fancy more projects, basically looking at the East to find a factory, west to find one, see which factory's products are good, buy a sample. Since he thinks that the East is not bright and the West is bright, customers have come up with one that suits him and shows the company’s technological strength and image. In fact, the company does not have any key point. More importantly, because it can be dispersed in a number of companies, the amount can not be very large. Therefore, if each company takes a little product, the price must be higher, and it is simply not possible to obtain good manufacturers. Market support. With such a product to do a single, big one is doomed certainly does not count.

Since I changed to cooperate with the XXX factory, I just took some of each product and easily reached a purchase quota of 10,000. The factory also has a very good advantage, that is, there is no franchise fee, and although there are 10,000 purchase credits, but in fact, as long as your company is really doing his product, he has 10,000 purchase credit card It is not very tight, as long as you take more varieties, the first batch of goods worth a few thousand yuan can cooperate. In fact, with so many varieties of them, they can get a few thousand dollars when they come in stock. And at the very beginning, we will give the lowest price (of course, we must review the company's situation, and whether we are serious about making products, etc.). If a few months later, the equivalent price has not been raised, the factory price will start to rise.

The advantage of this is that 0 initial fee, low purchase amount, greatly reduce the risk of the new company; complete product line, so I do not need to find the West to find the factory, whether it is the supply, return and replacement warranty, I'm a lot easier.

2. He taught many valuable experiences that are very useful

However, the experience he shared with me, after listening to people who have not experienced failure, is likely to dismiss, but the role of these valuable experiences will soon be reflected in my work. He allowed me to save a lot of manpower and financial resources and quickly increased my business volume.

Fourth, after experiencing the storm after the rainbow: the company's strategic adjustment

1. Readjusted the company's operating policy

(1) Abandon the idea of ​​large orders and never make a big effort on large orders.

The work of large orders is done as it is, but it is changed to be incidental, and there is an opportunity to do it. It is not deliberately pursued. The reason is: The newly opened company has no relationship, and it is impossible to receive it; the liquidity is more precious, and you want to receive a large bill, and the cost of eating and giving gifts may be more than your liquidity. Therefore, in the short term, no effort or money will be spent on the development and tracking of large orders.

(2) Taking home intelligence as the main business of the company

All work focuses on home intelligence, and the image to the outside world is our company's most professional smart home company. The advantages of specializing in home intelligence are: less need for interpersonal relationships, non-inviting gifts, no return of funds, little investment in single households, few construction personnel can be competent, small workload, low risk, spot cash and many other advantages .

As I said before, the company bought a lot of samples at the time and it feels very comprehensive after proper layout. However, in practical work, intelligence is a face-saving image for those things that sound almost overwhelming but have no practical market value!

Only worthwhile projects are promoted in the work. There are two main principles for determining valuable projects: First, the consumer thinks it is practical, and the other one is what ordinary consumers buy. After these, the projects we started to select are:

1 home multimedia cabling project: the computer at the same time the Internet, telephone intranet, television network, which do not want these things?

2 home AV intelligent wiring project: This project has two bright spots, one is that each room can watch digital TV sharing, you can change the station; the other one is the combination of home broadband, computers, television, that allows users to On each TV, you can see the computer's movies. The computers can also work independently at the same time. The young and middle-aged families who listen to the functions of this project will be recognized by most of them.

3 Family Background Music Projects: A little cultural family such as lawyers, teachers, etc. prefer the elegant atmosphere provided by background music. This project is often their mandatory content.

Digital family: Although the computer is on the second floor of the study, the user can sit on the sofa in the living room and drink tea and play games. The keyboard is on the lap. The large-screen TV in the living room is the monitor of the study computer on the upper floor. The sound of the home theater sounded a shocking sound. Only a few hundred dollars will be able to achieve this function! Young families who do not move?

Our advertising color page and our work are all based on the above project. (Before, after the customer came, he introduced him to many, many things, such as intelligent lighting, telephone remote control, burglar alarm, remote control curtains, etc. The guests couldn’t remember, or they were scared away by the price, so it was estimated that it would take a lot of money to add up so many items.)

2. Readjust the company's marketing plan

Marketing is the most important part of marketing. Based on the previous marketing experience of spending money, it has made the following adjustments to the marketing of the company:

(1) Traditional media advertisements such as newspapers

The cost is extremely high and the effect is very poor. ----Newly-opened company is not recommended.

(2) Bags, Hardcover Samples

The cost is relatively high. Although it can really improve the company's taste and image, the cost of a bag and a hardcover sample is about RMB 10. How much can a new company be able to burn? Of course, after the company has a large scale of development, These things are also necessary.

(3) Using cheap color pages as promotional materials

On both sides of the A4 size color copperplate advertising paper, 10,000 copies of the basic price of 0.3 yuan / copy, issued only 100 copies of only 30 yuan, 1% success rate, you can earn numerous times. Even if you have a one-thirty-percent success rate, you can make money steadily. In turn, a sample of 1,000 hard-bags is a price!

When designing a color page, do not use large amounts of text and avoid everything. You should use a picture that is as clear as possible and a concise and functional introduction like a Japanese cartoon. Of course, your own contact information is indispensable.

(4) Open a technical column at the local decoration forum

All those who rise to technology can give you the image of being an expert, but do not send advertisements, or the owner will quickly seal you. Be sure to send a professional technical post, or you will receive excellent results. Because of the local decoration forums, popularity is generally very prosperous, and many people are connected to each other. If your posts can give them the impression of an expert, they will actively call or leave a message for you. They can all be real users. On the phone, you can communicate with them what they don't understand in the color pages. If necessary, invite them to come to the company to see the real thing. According to the law, as long as they take the initiative to find you, most of you can make a list.

This method is a good and time-tested method and has many advantages. For example, it can work automatically for 24 hours (ordinary newspapers are only once a week), and the decorative forums are all real users, broadcasting is strong, and more importantly, the forum is free.

(5) Participate in group purchase activities

A stall cost about $1,000 (per city may not be the same). The money you spend will surely make you back. At each event, the personnel at the venue are often crowded with people. You only need to bring more coloring pages worth 0.3 yuan per sheet. Send them to them. Don't feel bad. Of course, if you are not strong enough to start, you may not pay $1,000. You can stand outside the meeting and see that you can develop into a potential customer. You give him a coloring page.

(6) Participate in the local large-scale decoration activities

A city will always organize several large-scale decoration displays every year. For example, green home improvement and so on, you can go to get a booth, usually at 3,000 yuan/standard place. The effect is very good, because you can reach a lot of high-end customers (the decoration forums, group purchase activities are mainly young people, really rich villa owners, rarely go to those places), but the only technical details to pay attention to is: the booth The layout is as modern as possible

(7) Treatment method of decoration company

Decorative companies face users all day, so they are your very good source of business. However, we did not visit the decoration company again and again as before, and we endured the kind of questioning that the front desk did not have. It is sufficient for each company to go several times, as long as they achieve the purpose of knowing such a company and having such an intelligent business.

For decoration companies, there is no need to ask them like floor suppliers. On the contrary, they can adopt a higher attitude. We currently have a lot of potential users through the forum's advertisements, customer's recommendations, and the exhibition's publicity. When they request a decorating company to provide a design proposal, they have asked to join some of the smart features whenever they meet with the user. When this request is made, the decorating company that is usually inaccessible will take the initiative to remember us. We will cut it in at this time and the effect will be very successful. At this time, we instilled in them the idea of ​​improving the competitiveness of decorative products, and increasing the success rate of signing the decoration of science and technology. This will basically allow long-term cooperation.

Through this method, many decoration companies in this city have become our very good partners. A part of the company's business is the continuous supply of them.

(8) Positioning adjustment of price

The manufacturers of the smart home industry told us that profits should be maintained at 100 to 200%, which is estimated to be high in many large cities. However, in reality, we are a small city. With such high profits, there are not many users.

So we have made a big drop, so long as we have money, we will do it. We are not afraid of jokes and earn only a list of 1,000. We follow. It was these many unimpressive 1,000 individuals who quickly made some profits. Although they could not make a lot of money, they were enough to pay for the company's expenses.

As long as the company can not die, seize the opportunity, make a few big orders, everything will come back

3. Staff recruitment

For the newly opened company, I don’t think it’s necessary to recruit new college students. It’s enough to find a technical secondary school. After the company is normal, it’s better to find college students.

Before that, during the months when I was exhausting myself and running away from people, I simply ordered a light pole and put a piece of paper on the door. I would like to go out for construction. Please contact XXXXX. The office call is also transferred to my mobile phone. Although it is very bleak and people are very hard, but in the absence of money, I simply take orders, construction, and running business...Of course, after the business gradually normalized, of course this is not alright, the boss, can not always look like Oh man!

In fact, there are many ways to not pay a fixed salary that can help you pull your business and help you build:

(1) The decorating company's electricians: They deal with direct users every day. At that time, I gave them a business fee of 1 to 200 yuan/household, so that they could help me pull the order (as long as I could say to the user that there was such a product). The cost of the step line and the tube is all to them - this way, the electrician will bring me a lot of customers. I don't need to have a professional construction team, of course, they can earn about 500 more.

(2) Project Manager, Designer: Similar to the above, but the rebate must be slightly more effective.

(3) An electrician with a good technical level: I will first give them technical training, then the work of installation and commissioning, they will help me to complete (Of course, we must add some fees for them, and we must add some points as appropriate. Because they are doing it by themselves, and The company's people are different, to run in the past, the price is great)

4. Development of human relationships

Under normal circumstances, I may not touch a few bureau directors and directors for a lifetime, but which director does not renovate the house and which official does not have the money? Therefore, I will soon be exposed to a lot of money in my smart home work. The status of the boss, officials, as far as possible to do to them, often call back, nominally good customer service, in fact, in order to let him not forget me, so long time, there will be opportunities to take care of me.

So, to be a smart home, every year, there are several people who take care of you, enough to eat and drink.

V. Five key points for getting out of the smart home business dilemma

As for how much is scattered, here's a brief summary of the main points of getting out of trouble:

1. Find a good factory

Relatively complete product, no joining fee, good technical service;

2. Clear product structure

Professional home intelligence, and home intelligence also specializes in background music, film and television AV exchange center, multimedia wiring.

3. Clear marketing ideas

Avoid a lot of useless hours of work, save a lot of costs, and soon business has improved.

4. Reasonable use of personnel

Technicians no longer run around to deal with problems all day, and several technicians are enough to handle the business.

5. Cultivate human relationships

The interpersonal basis for the big singles has in fact brought us a large annual bill.

The above is an actual record of smart home entrepreneurship that I started from scratch, and I have summed it up from actual operations. It can be said that now let me go to any one of the above-average cities. According to the above method to operate, up to six months, I can copy a profitable company, earning tens of thousands of easy. Hopefully here, the brothers who want to start a business can also provide some enlightenment. I sincerely wish you less detours and less waste.

Author: lemon bake hours (a pseudonym)

Recommended reading

My Smart Home Business Note (I): The Hard 100 Days Ending for a Vicissitude

My smart home startup notes (center): Those crazy things that I encountered when choosing a vendor!

My Smart Home Entrepreneurial Note (below): Detours and Lessons Learned at the Start-Up Period

80 grassroots self-made entrepreneurial record (on): nearly ten thousand words smart home entrepreneurship experience to share!

80 grassroots self-made entrepreneurial records (below): out of the smart home business dilemma of the five major points!

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