15 years ago, Lansi Technology Co., Ltd. replaced the acrylic panel with glass panel and silk screen technology. It was the first in the world to apply glass materials to mobile phones, creating a new field of window protective glass panels.
For 15 years, sapphire, precision ceramics, 3D curved glass... Lansi Technology has continued to innovate and set off a global “manufacturing revolution†for smartphones.
Today, Lansi Technology is deploying a touch-screen display protection integrated product strategy, extending the industry chain, and constantly leading the industry.
Not long ago, Apple released a new smart phone iPhoneX, its glass protective panel uses 7 layers of dyeing and a new silk screen, coating process, known by Apple as "the most durable glass panel to date." It is Lansi Technology that provides this process technology.
As the industry leader and technology leader, Lansi Technology's shipments are in the leading position in the industry. Its customer base includes Samsung, LG, Amazon, Microsoft, Nokia, Huawei, OPPO, VIVO, Xiaomi, Lenovo and other well-known brands at home and abroad.
At the beginning of the new year, the reporter came to the Lansi Technology Changsha Avocado Base. Ten production lines in 10 factories are running at high speed, flat grinding, fine carving, special shape, silk screen... Flowing operation, orderly, and a large number of special glass are brought in here. It is processed into a sophisticated mobile phone, tablet window glass, and then supplied to global IT giants such as Samsung.
"At present, the production of 2.5D curved glass is the main one, the annual production capacity can reach 550 million to 600 million pieces, and the market share has been maintained at more than 25% for a long time." Peng Mengwu, the secretary general and deputy general manager of Lansi Technology, introduced blue in recent years. The annual shipment of SiS mobile phone window protection screen has remained at around 400 million pieces, supplying nearly half of the world's high-end smartphones.
Maintaining R&D and continuous innovation is the “weapon†that supports Lansi Technology's position as the “leading†position in the window protection screen market: In 2016, the company invested R&D expenses of 1.384 billion yuan. As of December 2017, the company had obtained 681 patents. Among them, the number of patents in emerging fields such as 2.5D, 3D glass, precision ceramics and sapphire is in the leading position in the industry.
“Always keep the products in the leading position in the industry, which is the real reason for the long-term cooperation between the world famous brands and Lansi Technology.†Peng Mengwu said.
Diversified layout, keeping up with consumer electronics upgradesOn December 14, 2017, the world's top art museum, George Pompidou National Art and Culture Center, listed Chinese smartphones Xiaomi MIX and Xiaomi MIX2 in the collection. This is the first time that Chinese consumer electronics products have been collected by world-class art museums.
The center's design and industrial chief curator told the media that these two smart phones are the perfect combination of technology and art. They are the outstanding masterpieces of the design and craftsmanship of the intelligent era, and their all-ceramic body is eye-catching.
Lansi Technology is the main supplier of ceramic middle frame and ceramic back cover for Xiaomi MIX series mobile phones.
With the development of 5G technology and wireless charging technology, consumer electronics products have placed higher demands on dielectric loss, signal reception and cooperation with wireless technology. Ceramic materials with low power loss, high hardness and excellent signal receiving capability are ushered in. Business.
However, the processing of precision ceramic parts for consumer electronic products is complicated, difficult to process, and expensive.
As early as a few years ago, Lansi Technology took the lead and deployed the problem ahead of time. At present, it has developed ceramic casings and structural parts for high-end smartphones and mass production. International companies have also tried to develop precision ceramic materials, but most of them are still in the exploration stage.
What Lan Si wants to show is not limited to the wonderful of the window screen."You can't wait until the source of the customer comes to build the hotel, but you have to prepare the hardware and services to attract customers' 'stays'." Zhou Qunfei, chairman of Lansi Technology, believes that the upgrading of consumer electronics products is changing with each passing day. Will quickly sink in the market army, "as a supporting manufacturer, must advance with the times, and even in advance layout."
After the listing, Lansi Technology accelerated the pace of diversified industrial layout. In addition to the advantages of the business areas of window glass, sapphire, ceramics production and processing, and touch modules, it added new metal parts processing after 2016. Camera module, biometric technology, car touch project and many other new services, widely used in mobile phones, computers, smart wear, smart cars, smart home and other applications.
On January 9, Lansi Technology released its annual forecast. In 2017, it expects net profit of 2 billion to 2.3 billion yuan, up 70% to 95% year-on-year. The company's collaborative development of several new products has achieved mass production, which has greatly increased the market share of major customers. It has become increasingly stable on the road of applying new materials, creating new processes, and expanding new businesses.
Intelligent manufacturing explores future development spaceThe employment and yield rate have been two major "difficulties" that restrict Lans Technology.
Take the main product window protection panel as an example, the cost account is very clear: the proportion of raw materials is not high, the labor cost accounts for more than 30%, and the labor cost of some products even reaches 40%; the protective glass has high requirements on the factory technical parameters, usually The allowable tolerance for length is only ±0.02mm, the allowable tolerance for thickness is only ±0.05mm, and the light transmittance is 93% to 97%, so the yield rate has a significant impact on cost.
Since 2010, Lansi Technology has been paying attention to “mechanical substitution†and introduced automation on a large scale in 2015. It has successfully developed the industry's first automatic printing line, baking line, fading line, and CNC alternative profiling.
“In the past, it took more than 5,000 employees, and now there are only 2,680 workers.†Liuyang Lansi Technology No. 5 Factory Director Luo introduced that the factory mainly undertakes the silk screen process. After the introduction of automation, the production efficiency has increased by 50%, and the yield rate has also improved significantly. Machines can replace workers in repetitive jobs, and workers can choose new jobs based on their own abilities and preferences. "This will really train talents and retain talents."
In 2016, Lansi Technology acquired Dongguan Machinery Technology Co., Ltd., and moved its whole to Liuyang Economic Development Zone to open the intelligent robot project.
In the interview, Lan Si intelligent general manager Qiu Huisheng pointed to a self-produced product parallel robot told reporters that it takes only 0.8 seconds to complete a picking action with an accuracy of 0.02 mm, within a radius of 0.75 meters, "human hair It can also be picked up accurately."
“Saving labor, no mistakes, smart manufacturing has opened up more room for development in the future.†Qiu Huisheng said with a smile that every employee of Lansi Technology is as confident as he is.
Advance to the 450 billion stepsDuring the “Twelfth Five-Year Plan†period, the scale of the electronic information industry in our province has reached 200 billion steps, becoming an important support point in the development of the industry pillar industry and multi-point supporting industries in the province. The annual compound growth rate of the industry is 39%, electronic information. The growth rate of product export delivery value ranks among the top five in the country.
Since entering the "Thirteenth Five-Year Plan", the province's electronic information industry has continued to maintain a good momentum of development. Lansi Technology, Hengyang Shengtian, Omron Electronics, Delta Electronics and other key enterprises, the total import and export volume in the province's processing trade key contact enterprises in the forefront.
The electronic information industry park has accelerated its layout. Changsha Economic Development Zone has focused on the development of flat panel display and electronic basic materials; Xiangtan Jiuhua Economic Development Zone has established electronic information as one of the three leading industries and built an electronic base for entrepreneurial bases; The Chenglingji Lingang Industrial New District has planned a special electronic technology industrial park; the Liuyang Economic Development Zone has formed an electronic information industry cluster, and with the strong mobile intelligent terminal production capacity, it has been approved by the Ministry of Industry and Information Technology as the national new industrialization industry demonstration base (electronic information). ).
At present, Weisheng Science and Technology Park Phase II, Yuanke Gaoxin's Jinzhou, Shibuya Science and Technology Park, Newman Digital Satellite Navigation Terminal Base, and Zhongche Times Electric IGBT Industrialization Project have been launched one after another, further developing the province's electronic information industry. Expand your strength.
By 2020, the total income of the main business of the province's electronic information manufacturing industry is expected to exceed 450 billion yuan.
Yongli Tidetou can win the initiative"You can't wait until the source of the customer comes to build the hotel, but you have to prepare the hardware and services to attract customers' 'stays'." This is the "hotel service" theory that Lanqun Technology Chairman Zhou Qunfei made when he was interviewed by the media. . Based on this development idea, Lansi Technology continues to innovate and always lead the industry trend.
The company that picks up people's wisdom is always the runner, and only the brave tide can win the initiative. At the beginning of the 21st century, Nokia relied on excellent product quality to become the "king" in the global mobile phone field. However, after the mobile phone entered the era of intelligence, Nokia, which adhered to stereotypes, eventually went down. Similar to Nokia's fate, although Kodak invented the world's first digital camera, it has always been committed to the development of the camera itself and has not quickly entered the digital industry, which is a huge mistake.
No innovation is backward. The reason why Lansi Technology can always be at the forefront of the industry is based on its development philosophy of keeping R&D and innovation and constantly looking for the next growth pole. In the era of acrylic mobile phone window screen, Lansi Technology took the lead in developing glass window screens, and constantly applied new materials, created new processes, and expanded new business, tapping new potential for the increasingly homogenized smartphone market.
This is an era where there is no shortage of technical talents, no shortage of research and development funds, and no lack of policy support. It is increasingly difficult for enterprises to stand out in the red sea of ​​mature markets. At this time, it is better to change their thinking, look beyond the horizon, open up a new market, lead the new trend of the industry, and the new trend, the enterprise can be invincible. Ground.
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