China's first operational service robot company Higgs Power Technology Co., Ltd. held a press conference in Hong Kong on August 23 to officially release the practical catering robot brand "Four Eyes Superman" for the global market, and at the same time released a robot as a carrier The catering Internet marketing and data service "returning customer" system, and the catering robot alliance merchant member service three products. Higgs Power’s partner Robotou held the launching ceremony of the world’s first service robot operating platform at the same time. It was with the help of Robotou that Four Eyes Superman was able to face the world and land in Hong Kong.
Higgs Power’s release is based on the three-pronged approach of technology, product and service, and the largest offline catering scene as the entry point in the product direction, using Internet thinking to break through the traditional service robot manufacturers with "replacement of manpower" as the only focus The product limitation of Dot Design Service Robot also breaks through the single backward profit model of hardware sales and leasing, and provides the “returning customer system†of catering and data service products based on the “Four Eyes Superman†robot, from providing assistance to customers Start with the service of attracting customers and retaining customers, directly hitting the pain points of the merchants, and letting the robots truly help the business growth of the merchants.
Four Eyes Superman Cross-border Business CaseAt the Hong Kong Marriott Hotel press conference, the "Four Eyes Supermen" were extremely eye-catching. "They" all wore large frames, and one was wearing the work clothes of the Hong Kong Guqin Yayuan Restaurant. They were introduced to the hosts and guests. Based on my work experience after coming to Hong Kong. Another four-eyed superman in the costume of the little emperor served on the spot, delivering water to the guests, and introducing himself to people in three languages: Chinese, English, and Cantonese.
(The person in charge of the Hong Kong catering company is introducing the work of Superman with Four Eyes)
Karen, Chief Executive Officer of Hong Kong Guqin Catering Group, introduced that Higgs Power’s four-eyed superman has started work in Guqin Garden in Tsim Sha Tsui, Hong Kong and Guqin Terrace in Wan Chai. The Four-Eyed Superman dish-passing robot is responsible for repetitive tasks such as the delivery of dishes and wine, and the recycling of tableware in the restaurant. While completing its own service tasks, the Four-Eyed Superman is loved by the dining customers for its cute image and took photos with them. Souvenir.
(Guqin Yayuan Restaurant, Tsim Sha Tsui, Hong Kong-Guests are taking pictures with Superman)
Four Eyes Superman not only landed in Hong Kong restaurants to serve, but also worked in a 3,000-square-meter large-scale Chinese catering organization in Chaoyang District, Beijing. He was also loved by diners while serving dishes.
What is a practical catering robotCompared with the current situation where traditional service robot companies focus on improving operational efficiency (replace manpower) as the only focus, Higgs Power uses "improving the cognitive efficiency of merchants" as the focus of its efforts, and replacing manpower with "improving operational efficiency" as its focus. supplement. Mr. Zhang Mingju, CEO of Higgs Power, said on the spot that the four-eye superhuman robot released this time is based on a practical food delivery service, and provides a more rigidly-needed catering service as an entry point combined with a business model of corporate services. , And better open the living space of robots in the catering field.
When a merchant uses the "Columbus", a four-eyed superhuman dish-transmitting robot, it can also use the catering Internet marketing and data service "returning customer" system, and enjoy the 13 membership rights of the catering robot alliance merchants. These will become The accelerator for the forward development of member restaurants embodies the maximization of service value.
More just-needed service is the right way for service robotsAccording to customer survey feedback provided by Higgs Power, customers have a considerable degree of cognitive barriers to operating robots. Most of the operators of service robots are waiters with low education. For the waiters, the introduction of robots needs to change the work process and help the robots solve problems, causing them to generate a lot of extra work. If customers do not have leaders with industry insights, then operators will not be motivated or spurred, and they will not be able to operate robots well or carefully study how to play the value of robots.
Regarding the original intention of developing the repeat customer system, CEO Zhang Mingju said in an interview: “The service robot team blindly emphasizes that service robots can replace labor and improve work efficiency. This is far from enough. When you go deep into the catering industry, you will find that you blindly emphasize service efficiency. Replacing labor is not just what a restaurant needs. How to better integrate waiter, robot functions, and service operations to attract traffic to merchants while robots can carry out the basics of food delivery services is the pain point of the catering industry, and it is also the most suitable place for service robots to play a role. "
After becoming a member merchant of Higgs Power Catering Robot, the restaurant enjoys a series of innovative value-added services. Through the brand-new experience of robots, users who enter the store stimulate a sense of participation and unexpected gameplay, which can truly help merchants better provide personalized services and incentives to regular customers, and ultimately promote the overall improvement of the restaurant’s reputation and performance.
Through the collected user data, we conduct in-depth mining and analysis to help member restaurant owners grasp and analyze the overall operating conditions of the restaurant, so as to make more favorable business judgments. Using a variety of new media marketing, combining punches, and customizing exclusive marketing services for the social network of robot restaurants, helping merchants become Internet celebrity restaurants.
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