National Tourism Administration: Datian, Fujian pushes for three “tourism + VR projects” to drive tourists and increase income

A few days ago, it was learned from the Datian County government in Sanming City, Fujian Province that Sanming was making efforts to implement three “VR projects” such as key scenic spots, tourist companionships, and high mountain tea museums. It is expected that more than 10% of new tourists will be driven each year to drive Datian. Tourism partner sales increased by more than 20%.

It is understood that since 2016, the Datian County Party Committee and County Government have attached great importance to the development of the VR industry. Taking VR+ as an important economic growth point during the “Thirteenth Five-Year Plan” period, the VR Industry Development Leading Group and the Project Construction Command have been established with the county chief as the commander. The Department, in cooperation with NetDragon, uses NetDragon’s VR technology to try first in the field of VR+ tourism.

According to reports, the key scenic spot VR project will have a total investment of 1 million yuan. It will build a tourism experience corner in the county's key scenic spots, showing Daxianfeng Tea Beauty, Jiji Jiyang, Dongzhai Dongzhai, Zhanggong’s hometown, alpine rides, and Baba Fortress. Explore scenes and other scenes, select the most advanced VR panoramic real shot equipment, wearing experience equipment, platform operation equipment, to create top-level product configuration for Daejeon VR travel experience corner, allowing visitors to fully experience the beauty of “landscape, ecological rock city” and enhance “ Xianfeng Castle, Cultivating Datian Tourism Brand Image. At present, the project has completed the open tender and confirmed the scenic spot VR corner.

Tourist Friendship Ceremony VR Project has a total investment of 1.15 million yuan. Based on VR virtual reality technology, videos on the cultivation, cultivation, picking, and meaning of the special companions such as Daejeon Takayama tea, red mushroom, Anoectochilus, and Daeyama Camellia are performed. , Resource production, and dissemination of Daejeon tourism safety, ecology, green, organic culture, to stimulate tourists' desire to purchase, help tourists feel comfortable buying, and effectively increase Daejeon tourism partner sales, the project entered the planning and design stage.

In addition, the Takayama Tea Museum VR project has a total investment of 4.5 million yuan, upgrading the Daejeon Alpine Tea Museum (1100 square meters), building a VR virtual tea-picking tea experience area, a VR viewing area, and an AR experience area so that visitors can visit Understand the process of tea-picking and tea-making, turning boring data into a living model. High-quality exhibitions and virtual presentations of charming or shocking scenes, as well as lively and interesting programs, activities, etc., inspired tourists to visit and experience the real museum's interest and desire.

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