Theme: Industrial Finance and Economics Application
LEDinside recently interviewed Chairman of the Taiwan Plant Accumulation Technology Yang Lichang, hoping to understand the current situation of the global LED display (LED advertising billboard) in 2009, and the future development direction of the company.
Accumulation Technology is the leader in display driver ICs, with a global market share of display driver ICs exceeding 40%. In 2009, a large number of high-end LED display driver ICs will be launched to maintain market share. In 2009, in addition to maintaining display market share, the focus will be on the lighting market. In 2009, a number of lighting ICs will be launched. The goal is to increase the proportion of lighting IC products in 2009 to more than 10%.
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The global recession hits the display market, and there is still support in the Chinese domestic market.
In the current market segment, Chairman Yang Lichang said that due to the global economic downturn, the global outdoor display market has indeed been affected. In particular, the display screen for advertising purposes was greatly affected, making Q1 revenue in 2009 not as good as the same period in 2009. Observed by individual regions, the US market has experienced the most serious decline. The European region is okay, especially for the use of transportation. With the help of the expansion of public construction in various countries, the recession is not large.
As for the Chinese part, local customers who are mainly export-oriented are obviously affected, which makes the first quarter perform poorly. However, the demand in the domestic demand market is still quite good. For example, the display screens of stations along the railway line or the standards of the Shanghai World Expo are still strong.
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Introduce a variety of high-end display solutions to maintain market competitive advantage
In the display section, the accumulated driver ICs account for 40% of the global display market. Chairman Yang Lichang said that the level of products has a great relationship with the company's competitiveness. Accumulated in 2006, the market leader launched the 16-bit LED driver IC. As the quality reached the market level, the market share increased rapidly. At present, in the product, the 16-bit product (MBI5020~MBI5039) is about 10 models to meet the various needs of customers.
In 2009, the company's product strategy, the company continues to introduce high-end display solutions, such as the constant current LED driver MBI5040 with digital calibration and PWM function, to lock high-end customers to differentiate products and create market trends. Chairman Yang specifically mentioned that in 2009, the display driver IC improved the display quality with high visual refresh rate and automatic error detection technology, and emphasized high current accuracy. Through its PrecisionDrive technology, the output channel was used. The current difference (Channel Skew) and the maximum current difference between ICs (Chip Skew) were reduced to only ±1.5% and ±3%, respectively. This low current difference can help the LED display to display more uniform color and brightness, showing a more vivid and vivid image.
In addition to making suitable products, accumulation also emphasizes one of the competitive advantages for value-added services for customers. At present, the accumulated customer service can respond immediately within 24 hours, providing customer technical support and consulting services. And with 20 sales offices around the world, it can significantly shorten the design, production and maintenance cycle of LED displays.
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2009 is the first year of accumulating lighting, locking the LED street lamp market
As for the newly invested lighting IC field, a number of AC/DC and DC/DC converter ICs were launched in 2009, and it is hoped that the proportion of lighting ICs in revenue will increase to more than 10% this year. Among them, Chairman Yang is most optimistic about the development of the field in the Chinese market. Especially in the LED streetlight market, many lighting needs are often from the government's street lamp standards. At present, there are already DCI/DC driver ICs for MBI6651 to meet LED street lights. The city is often only because the lighting market is also a standard nature, so the promotion must be re-layout. In addition, most of the customers are not very familiar with the power supply technology, and need some technical support to import, so the accumulation also has more than a dozen customer service staff to teach customers to assist customers' needs. At present, there are more than 400 global customers, which effectively integrate the support of different locations to reduce the delivery time of goods and the production time of client products.
In terms of AC/DC products, the overall power architecture of AC/DC is a challenge, and the general IC designers are not so familiar with power management, and the design is quite difficult. At present, there are not many manufacturers that have successfully developed AC/DC converters in Taiwanese factories, so they have considerable market potential.
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LEDinside view
LEDinside believes that LED terminal products and applications are very diverse and have room for growth. With Taiwanese manufacturers' strength in IC design and effective technical support, it is the biggest advantage to provide solutions for various LED applications. It is a good development direction to accumulate and choose niche market cuts and effectively establish uniqueness.
In 2009, in the global recession, the impact of consumer products was more obvious. The result of reducing the advertising budget by business owners naturally suppressed the growth of LED display. Therefore, many driver IC manufacturers have invariably regarded the semiconductor lighting field as the main battle of the next stage. When all the people in the industry put resources into the lighting field, it is believed that it will accelerate the LED lighting (semiconductor lighting) market to mature areas. .
LEDinside recently interviewed Chairman of the Taiwan Plant Accumulation Technology Yang Lichang, hoping to understand the current situation of the global LED display (LED advertising billboard) in 2009, and the future development direction of the company.
Accumulation Technology is the leader in display driver ICs, with a global market share of display driver ICs exceeding 40%. In 2009, a large number of high-end LED display driver ICs will be launched to maintain market share. In 2009, in addition to maintaining display market share, the focus will be on the lighting market. In 2009, a number of lighting ICs will be launched. The goal is to increase the proportion of lighting IC products in 2009 to more than 10%.
The global recession hits the display market, and there is still support in the Chinese domestic market.
In the current market segment, Chairman Yang Lichang said that due to the global economic downturn, the global outdoor display market has indeed been affected. In particular, the display screen for advertising purposes was greatly affected, making Q1 revenue in 2009 not as good as the same period in 2009. Observed by individual regions, the US market has experienced the most serious decline. The European region is okay, especially for the use of transportation. With the help of the expansion of public construction in various countries, the recession is not large.
As for the Chinese part, local customers who are mainly export-oriented are obviously affected, which makes the first quarter perform poorly. However, the demand in the domestic demand market is still quite good. For example, the display screens of stations along the railway line or the standards of the Shanghai World Expo are still strong.
Introduce a variety of high-end display solutions to maintain market competitive advantage
In the display section, the accumulated driver ICs account for 40% of the global display market. Chairman Yang Lichang said that the level of products has a great relationship with the company's competitiveness. Accumulated in 2006, the market leader launched the 16-bit LED driver IC. As the quality reached the market level, the market share increased rapidly. At present, in the product, the 16-bit product (MBI5020~MBI5039) is about 10 models to meet the various needs of customers.
In 2009, the company's product strategy, the company continues to introduce high-end display solutions, such as the constant current LED driver MBI5040 with digital calibration and PWM function, to lock high-end customers to differentiate products and create market trends. Chairman Yang specifically mentioned that in 2009, the display driver IC improved the display quality with high visual refresh rate and automatic error detection technology, and emphasized high current accuracy. Through its PrecisionDrive technology, the output channel was used. The current difference (Channel Skew) and the maximum current difference between ICs (Chip Skew) were reduced to only ±1.5% and ±3%, respectively. This low current difference can help the LED display to display more uniform color and brightness, showing a more vivid and vivid image.
In addition to making suitable products, accumulation also emphasizes one of the competitive advantages for value-added services for customers. At present, the accumulated customer service can respond immediately within 24 hours, providing customer technical support and consulting services. And with 20 sales offices around the world, it can significantly shorten the design, production and maintenance cycle of LED displays.
2009 is the first year of accumulating lighting, locking the LED street lamp market
As for the newly invested lighting IC field, a number of AC/DC and DC/DC converter ICs were launched in 2009, and it is hoped that the proportion of lighting ICs in revenue will increase to more than 10% this year. Among them, Chairman Yang is most optimistic about the development of the field in the Chinese market. Especially in the LED streetlight market, many lighting needs are often from the government's street lamp standards. At present, there are already DCI/DC driver ICs for MBI6651 to meet LED street lights. The city is often only because the lighting market is also a standard nature, so the promotion must be re-layout. In addition, most of the customers are not very familiar with the power supply technology, and need some technical support to import, so the accumulation also has more than a dozen customer service staff to teach customers to assist customers' needs. At present, there are more than 400 global customers, which effectively integrate the support of different locations to reduce the delivery time of goods and the production time of client products.
In terms of AC/DC products, the overall power architecture of AC/DC is a challenge, and the general IC designers are not so familiar with power management, and the design is quite difficult. At present, there are not many manufacturers that have successfully developed AC/DC converters in Taiwanese factories, so they have considerable market potential.
LEDinside view
LEDinside believes that LED terminal products and applications are very diverse and have room for growth. With Taiwanese manufacturers' strength in IC design and effective technical support, it is the biggest advantage to provide solutions for various LED applications. It is a good development direction to accumulate and choose niche market cuts and effectively establish uniqueness.
In 2009, in the global recession, the impact of consumer products was more obvious. The result of reducing the advertising budget by business owners naturally suppressed the growth of LED display. Therefore, many driver IC manufacturers have invariably regarded the semiconductor lighting field as the main battle of the next stage. When all the people in the industry put resources into the lighting field, it is believed that it will accelerate the LED lighting (semiconductor lighting) market to mature areas. .
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