Cable TV Internet access will reduce online charges

According to an exclusive report from authoritative sources, the State Administration of Press, Publication, Radio, Film and Television is stepping up its development of a three-network integration plan from 2013 to 2015 (hereinafter referred to as the “Three-year Plan”). Its core objectives have been determined: by the end of 2015, counties and counties nationwide The citywide cable television network will be fully digitalized, with Internet access services and various network service functions.

This means that by the end of 2015, users will have a brand new option to access the Internet and use Internet services. They can access the Internet through cable TV networks around the world. In this regard, the industry generally believes that once this goal is successfully achieved, it will not only hopefully completely solve the “false broadband” problem that currently makes consumers uncomfortable, but will also directly challenge the current market leading position of telecommunications companies and gradually change the market structure.

According to the authoritative sources mentioned above, the three-year plan is being stepped up and is expected to be formally introduced in the middle of this year. After the plan is introduced, it is expected to further advance the process of triple play. "The planning involves many important contents. The core of the plan is that by the end of 2015, all cities in the county and county level in China will have digitalized cable television networks, 80% of which will have two-way access, Internet access, and IPTV. Pay TV, interactive entertainment games, online payment, IP telephony and other network service functions.” The person said, “Simply speaking, all over the country, where there is a cable TV, we can go online and enjoy various network services. ”

According to information from professional network agencies such as Fusion, China-Canada, etc., the cable TV network in some cities in China has completed a digital two-way transformation and has access to the Internet. Cable operators such as Gehua Cable also provide Internet access. service. However, in most cities, cable television networks do not have Internet access. According to industry insiders, if the goals set out in the three-year plan are realized, by 2015, cable TV networks throughout the country will have Internet access capabilities, which means that there will be at least 100 more broadband access providers. By then, a fully competitive market environment will be formed. The problem of “false broadband” widely criticized in the market is expected to be gradually eliminated. In addition, as the broadcasting and TV enterprises enter the market of Internet access services, they will also directly challenge the market leading position of the telecommunications companies. The online tariff is expected to decline further, and the speed of the Internet will continue to increase.

In addition, the three-year plan will also determine the speed of Internet access for cable television networks. According to reports, by 2015, the Internet access speed of cable TV networks in various regions will reach at least 30 Mbps, and areas with capabilities can try to reach 100 Mbps. In this regard, Zou Feng, Director of the Broadcasting Academy of Broadcasting Administration of China, confirmed that he will launch a series of pilot operations from 2010 to 2012. From 2013 to 2015, he will summarize the pilot experience and fully realize the development of triple play. .

The three-year plan may also make arrangements for the follow-up pilot cities for the future integration of the three networks and the progress of the process. In July 2010, the coordination meeting of the State Council's three networks integration work group reviewed and approved the first batch of pilot sites for triple play, including 12 cities and regions such as Beijing, Dalian, and Harbin. The related process of triple play was temporarily suspended. In January 2013, the State Council issued the "Circular on the List of Second-phase Tri-Network Convergence Pilot Areas (Cities)", including 42 cities and regions including Tianjin, Chongqing, Shijiazhuang and Xi'an. According to reports, the three-year plan will not be limited to the above-mentioned pilot cities. All municipalities directly under the Central Government, provincial capital cities, and other cities with conditions will begin the process of triple play.

The three-year plan will speed up the process of triple play, bring a lot of equipment investment needs, and quickly expand the market scale. Industrial Securities expects the market size of the triple-play industry from 2013 to 2015 to reach 13 billion yuan, 32 billion yuan and 100 billion yuan respectively, totaling more than 140 billion yuan. According to forecasts from several market institutions, by the end of 2015, the digital transformation of cable TV networks will be completed in all regions. It is expected that the bi-directional coverage rate is expected to reach more than 80% by that time, and the penetration rate of two-way interactive TV is expected to increase from 7% at the end of 2011 to 40. %. At present, the digitization rate of China's cable television network is 56%, and the two-way rate is 38%. There is still a huge space for network transformation. This means that the broadcasting and TV equipment industry also has enormous potential for development.