2014 lighting terminal market is facing reshuffle

In 2014, the competition in the lighting industry will be more intense, and manufacturers will scramble to seize the end market resources. The end market in 2014 may usher in the reshuffle stage.

End market may be reshuffled

Linyi Shi Lin Lighting General Manager Liu Mingxian

After the lighting industry's baptism in 2013, its terminal market will show changes in three aspects: First, the terminal image storefront with a strong brand as the leading factor; Second, the intensive cultivation of human-sea tactics with the strength of the circulation brand as the leading factor; Customers in the terminal market re-select the supplier.

In 2014, the LED lighting market will be the most fiercely competitive. On the one hand, the chaotic price war will reshuffle the market; on the other hand, the products will be even more severe, so inventory risks, product prices, quality assurance, etc. will be agents. The problems we face.

After two years of channel upgrading, Linyi Shilin Lighting has entered the fast track of development in 2014. In the following year, the development of Linyi Shilin lighting was divided into tasks such as division of labor, planning, deployment, and implementation. The working ideas were changed from “planning guidance” to “quantification of data” in order to better support the development of the company. .

"Low price" is no longer a competitive advantage

Shandong Ximan Technology Deputy General Manager Yang Linbin

According to our analysis of shipments in 2013, LED light source products were the largest in 2014. LED bulbs, LED tubes, and LED ceiling lamps are still the main products on the market. As customers become more aware of LED products, end-users are also increasing their product quality requirements. Sales of mid- to high-end products will slowly increase, and the amount of products will no longer be low-priced.

In 2014, the competition of LED lighting products will no longer be price competition, but further brand competition and cost-effective competition. The competition of light source alternative products is mainly reflected in the low-end range, and there is a trend of transition from low-end to mid-end. In the mid-to-low-end product segment, due to the fierce brand competition and fierce competition, how to choose brands and products is a problem that we need to seriously consider in 2014.

In 2013, a number of well-known LED brands appeared in the LED lighting market. Today's end customers are also paying more and more attention to brands. For merchants, they must first choose to collaborate with some well-known brands and combine their product positioning to enrich their product lines. In 2014, our main focus will be on engineering channels, pushing high-end products and making representative projects.

Cost-effective products are the key to success or failure

Yuan Guangshan, General Manager of Yiguang Lighting Shaanxi Operation Center

As more LED lighting brands continue to enter the market, the market competition in 2014 will be more intense; with the increase in awareness of dealers on LED lighting products, brand products will slowly become popular in the terminal market. As a manufacturer, cost-effective products will be the key to success or failure, coupled with a sound channel, companies can achieve significant development. Channel competition is a constant topic of market competition. Product homogeneity is serious and competition between brands will be reflected in the three aspects of terminal promotion, product price, and channel expansion.

In 2014, we responded to fierce competition in the industry: First, we must continue to carry out terminal advertising to enhance brand influence; second, start with multiple channels including engineering, home improvement, and networking to achieve diversified LED lighting operations; and third, provide dealers with Better service, solve the terminal sales problem, improve the sales of the product for the customer. In 2014, Yiguang Lighting Shaanxi Operation Center will continue to exert its efforts in the terminal market, laying the foundation for dealers to increase their influence in the local market.

LED home lighting products will become the focus of competition

White City, Jilin Province, NVC lighting dealers Han Shujun

LED era, LED products gradually in-depth county, consumers increasingly recognize and even sought after LED products, which for the popularity of LED products and create an atmosphere for competition. As a lighting distributor, I believe that in 2014, lighting terminal market competition will be mainly concentrated in LED products, especially LED home lighting products will become the focus of competition. Whoever has a high cost-effectiveness, a good brand awareness, and a strong business will gradually gain more market share.

In recent years, with the popularization of the Internet, e-commerce has achieved rapid development and is gaining more and more market share. This is undoubtedly a big challenge for the traditional physical store business. In 2014, in order to cope with the impact of e-commerce, we will always pay attention to the upstream companies and product changes, go to Zhongshan Guzhen choose some cost-effective LED home lighting products, and further increase our local promotional efforts, and in the store decoration Use more thought and try to attract more consumers to pay attention to physical stores.

The terminal market is facing an in-depth upgrade

Beijing Chuangcai Lighting Deputy General Manager Zhou Yuanxun

Looking at the performance of the LED lighting terminal market in 2013, many brands are rushing to invest human and material resources to seize the end market. In 2014, the following changes will occur in the LED lighting terminal market: 1. The competition for each brand to seize the terminal market will continue to be staged, with more emphasis on the selection of customer groups; 2. In the past year, certain brands accumulated in the terminal market, in 2014 The year will focus more on the quality of terminal outlets, such as upgrading store displays, enriching product display categories, optimizing distribution of dealers' inventory, etc.; 3. Many small workshop manufacturers that rely on low prices to occupy the terminal market will have a further decline in their market share; 4 Enterprises with certain brand operational capabilities will gradually accumulate market reputation and customer base.

2014 LED lighting industry competition will be more fierce, mainly in the following areas: 1, channel construction: In the chaotic era of LED lighting market, businesses choose to wait and see attitude towards the brand, so the high-quality dealer resources will be the various brands Responsible targets, all kinds of generous resources will also start the game in the channel competition; 2. Price: The LED industry has gradually matured, and the upstream supply chain system of dominant enterprises is gradually stable, coupled with an increase in its production capacity and market share. The company's products may be further reduced prices, this process will inevitably a melee; 3, products: large circulation product line will become the LED lighting "Red Sea market", such as LED ceiling lamp, LED downlight, T5 bracket products, many LED companies lack a plan for product strategy when they are founded, and only produce according to market demand. The lack of competitiveness and scalability of product lines will become their development bottleneck.

In order to stand out in such fierce market competition, companies need to build their own core competitiveness and improve the integration of superior resources. In 2014, Chuangcai Jiucai Lighting will have the following plans: 1. Integrate advantaged brand resources; 2. Increase inventory; 3. Optimize terminal outlets and increase brand exposure; 4. Develop marketing strategy according to local conditions; Pay attention to every aspect of customer service; 6. Differentiate and subdivide engineering customers; 7. Joint upstream brand building promotion brand.

Actively seek to respond to the impact of electricity suppliers

Changchun Yongchun Mall Lighting Mall Manager Yu Lihong

In 2013, the LED lighting market took off, so the lighting industry was doomed in 2014 is not calm. In 2014, whether in terms of product, channel or brand analysis, the competition in the LED lighting industry will become increasingly fierce.

In 2013, the purchasing power of consumers in lighting lighting stores in Changchun was weak, and most of the lighting dealers' profits and sales showed a downward trend, with a drop rate of around 30%. In addition, due to the continuing downturn in the market, the civilian and commercial products market in 2014 was not very optimistic.

In 2014, as consumers increasingly recognize, recognize and accept LED products, LED products will further seize the market share of traditional lighting products. At the same time, with the surging e-commerce, it will also have a certain impact on the sales of physical stores.

As a lighting decoration store, in order to survive and develop in the complex and complicated competition of the LED era, it is necessary to continuously improve its own service and management capabilities. In 2014, Yongchun Mall lighting store will further increase its promotional efforts, do more activities to attract consumers, and effectively deal with the impact of e-commerce.

In addition, as a responsible lighting store, we must consider more for the survival and development of the business. In 2014, I suggested that businesses should take the road of diversification. No matter what products they do, they should try their best to achieve cost-effective and complete products, so as to meet consumer "one-stop" procurement requirements and provide consumers with high quality. , intimate, comfortable after-sales service.

Wuhan market is diversified

Wuhan Huaxing Lighting Manager Xu Konglin

The changes in the lighting terminal market in Wuhan in 2014 are as follows: 1. The scale of the Wuhan lighting market continues to expand, and the number of lighting stores continues to increase. Second, merchants no longer favor lighting stores, and old-fashioned lighting market development is a bottleneck. (The main reasons are: 1, the rent is too high, business pressure increases; 2, the old store product prices continue to rise; 3, supporting facilities behind, such as warehouses, logistics, traffic congestion and other issues outstanding.) Third, the new store to accelerate development, Wuhan lighting store will show diversified development, and the old store advantage will no longer be obvious. Wuhan lighting market quickly entered the reshuffle stage.

In 2014, Wuhan lighting market competition will be more fierce, and competition will be concentrated in brand, team, and service. In fact, in the market economy, the most important thing is talent, ideas, strategies and competition.

As a distributor, I believe that the main advantage lies in the correct layout and choice. Clearly developing directions, increasing product categories, expanding channel scales, clarifying after-sales services, and highlighting their own advantages will enable them to have their own place in the market.

Plan to find a good factory

Shenzhen Baoan Tiantian Lighting Manager Tang Jin

I think that in 2014, the end-market reshuffle will accelerate. Big brands and well-known brands will stand out and continue to seize market share. Small LED companies in the market will have less and less market, and their survival will be difficult.

I accept the view that "2014 will be a more fiercely competitive year," because now business is indeed very light, and business was done just in the beginning of last year. However, the popularity of stores this year is very light and business is out of the question. The "treasure" encountered by businesses is concentrated on: difficult to expand business, difficult to do engineering, and difficult to do home improvement.

As a business, in 2014, I plan to find a good manufacturer and choose a good brand and product. No matter how fierce business competition is, I think the key is to ensure product quality and good reputation.

There is no shortage of products in the market

General Manager of Xiamen Ganjinghao Optoelectronics Yang Qi

In 2013, the lighting industry has been reshuffled. Some companies have closed down, some have run, and others have emerged, such as Mulinsen. The competition in 2014 will be even more brutal. The rise of miracle companies is not surprising. The price of products will be even lower, and low-price competition and quality competition will again reel the market.

Traditional lighting giants are not giants in the LED lighting market. The production capacity and supporting service capabilities of enterprises are the problems that all companies must face. In 2014, the price-performance competition of products was still the mainstream, and the acceptance of LED lighting products by the market has been greatly improved and the competition will be fierce. The current market lacks products but lacks brands. Enterprises with brand awareness also often appear out of stock.

Northwest Market to be awakened

Zhang Rui, General Manager of Lanzhou Minghao Lighting Project

After the early development and precipitation, the lighting market in 2014 will form a camp with different levels of high school, low end, and the sales of low-end LED products may shrink dramatically. According to the development of the current market situation, in the next few years, government-type projects will gradually decrease.

For the development of LED in 2014, it is a very important time node, and it will inevitably produce fierce competition in the industry. However, due to the relatively large market differentiation in different regions of the country and the unbalanced economic development, some high-end LED brands will focus their efforts on the east of Shaoguan. As for the northwest region, it may also need to experience the gradual awakening of dealers and markets.

2014 or will become LED year

Taiyuan Qi special lighting general manager Zheng Yijian

In 2013, after the lighting industry entered the fast lane of LED, the electronic properties of its industry became more prominent, the updating speed of product technology became more frequent, and the attention of consumers increased greatly.

In 2014, it will become the LED year and the industry will rejuvenate. From the perspective of the LED industry chain, almost all of the information points out that in 2014, we will bid farewell to the dilemma of 2013, and many companies will increase their capital expenditures and actively expand their operations. However, we should also see that the network channels of lighting products are still open, the doubts in the terminal market have not been eliminated, the future competition still remains in the channel wars, and the robbing of terminal resources also needs a process.

Since 2013, many LED lighting products have entered the lighting market, occupying the mainstream market in the field of downlights, ceiling lights and other areas, and their prices are very close to the competition. I think the competition of light source products in 2014 will be the next key point. In addition, smart terminal devices may penetrate the lighting field. According to the user's different use environment, based on the wireless transmission, through the smart device to operate, will be integrated into the smart home ecosystem. Of course, it takes time to realize this day, and the current intelligent lighting market is still in its infancy.

In recent years, the eruption and success of e-commerce have brought impact and enlightenment to the traditional merchants' business philosophy. To this end, Qite Lighting focused on building an even broader online market by relying on the Internet platform at the end of 2013 to obtain sticky support from local customers in physical stores. Although this new concept is not yet clearly released from the current sales volume, it is undoubtedly an irresistible trend.

Customer resources face reintegration

Dalian Lei Ke Lighting Manager Zhu Zhiwei

In 2013, the lighting industry has entered the LED era. Upstream companies have opened up channels throughout the country. After one year of development, the channel layout has been basically completed. If 2013 is the “year of channel development,” I think that 2014 will It is the "year of terminal service."

In 2014, lighting companies' competition was mainly concentrated in the terminal market. For businesses, how to gain a foothold in the terminal market lies in product cost-effectiveness and after-sales service. With the advent of the LED lighting era, many projects and projects are facing replacements. In other words, you have a lot of customer resources in the era of traditional lighting, but in the era of LED lighting, these customers may not all be yours, and customer resources are also facing reintegration. So how to build more customer resources at this stage, the key is to work hard on product cost performance and after-sales service.

Intense competition is beyond any doubt

Chengdu Success Lighting General Manager Zhang Hanqun

In 2014, the advantages of various brands gradually revealed. This view has been recognized by our customers. This year, the integration of lighting and LED technology will be more in-depth, whether it is from the appearance, light efficiency or installation will give consumers a fresh feeling.

In my opinion, the degree of fierce competition will depend on the status quo of local market development and competition. There is no doubt that the fierce competition will not be doubted. In the state where the product differentiation is not obvious, the competition may be concentrated in the sales channels such as channel, terminal display, after-sales, and e-commerce. In particular, e-commerce sales will cause more and more businesses. s concern.

As a business, if you want to survive in the competition must pass the test of time, long-term accumulation of personal connections can come to the fore. In 2014, we will make corresponding adjustments in product display and product mix, etc. We will gradually increase investment in channels, deepen channel outlets, and maintain old customers' maintenance.

Market pattern is broken

Dai Hua, General Manager of Guiyang Dahua Electric

In 2014, the pattern of Guizhou lighting market will be broken, and the product technology and sales model will also be innovated. In particular, the competition brought about by the changes in LED lighting will continue to ferment and will be more fierce, and the market and industry will also occur in different aspects. Variety.

In 2014, the competition for channels will become even fiercer. Competition between new brands and old brands will flood the entire Guizhou lighting market. The channel competition among distributors will intensify. Retailers and wholesalers will seize engineering fields, and engineering companies will snatch up the wholesale sector. The previous pattern will be broken and market share will be redistributed. The proportion of market share of LED lighting products will gradually change, and the application of commercial lighting in the public-installation field will become even more popular, and the room for LED home lighting will be even greater.

With the gradual transparency of the price of LED products, the "price war" will gradually subside, and "technical warfare" and "patent warfare" will become more and more important in channel competition. Consumers will not be satisfied with a single lighting function, and product technology will move toward more intelligent and responsive intelligence.

The traditional sales model will also be continuously innovated, and various sales models based on the characteristics of LED lighting products will also be introduced. But no matter what changes, LED lighting products are the protagonists.