Kitakami Guangzhou-Shenzhen TV is the first to drop the three-fourth-level market into a life-saving grass

GOME 53.6 billion purchase boosts morale Southern News reporter Wang Haiyan's data published on the “2011-2012 China Consumer TV Trends Forum” on the afternoon of the 9th showed that first-tier cities such as North, Shanghai, Guangzhou, and Shenzhen suffered negative growth for the first time due to macroeconomic regulation. , Including foreign-funded enterprises also have to consider the three or four markets as life-saving straw.

The forum released "2011-2012 China's color TV consumer market development white paper" shows that the growth rate of China's color TV industry is gradually slowing. In January-September 2011, the output of color TV in China was 84.849 million units, an increase of 5.5% year-on-year in 2010. The sales volume in the primary and secondary markets accounted for 55% of the total, and the demand growth rate in 2011 was only 4.5%. Among them, the color TV sales in the first-tier cities such as Beijing, Shanghai, Guangzhou, and Shenzhen, which have been regarded as the main battlefield by TV companies, have begun to decline. The degree of negative growth; while the ratio of 45% of sales in the three-fourth market rose by 17.5% year-on-year. Lu Jiebo, deputy secretary-general of the China Electronic Chamber of Commerce, said that the market demand in the primary and secondary markets has been significantly lower than that in the tertiary and tertiary markets. Li Mingxu, general manager of color TV marketing division of Samsung Electronics (China) Investment Co., Ltd. stated that Samsung’s sales are mainly high-end, and the growth rate of primary and secondary markets of Samsung’s main sales is almost stagnant, and it has been growing rapidly in the third and fourth-tier markets. . Toshiba Video Products (China) Co., Ltd., deputy general manager and Ze Junming said that at present, the third and fourth-level market evaluation, plans to launch more in line with the demand for products.

Although exports were blocked and domestic sales growth narrowed, the huge orders placed by Gome against the market added a bit of warmth. At the forum, Gome threw a large order of 53.6 billion yuan to 14 Chinese and foreign TV companies such as Sharp, Sony, Samsung, Sanyo, Changhong, Haier, LG, Panasonic, and Tsinghua Tongfang. This is by far the largest order for the color TV industry in China. It is expected to account for more than one-third of China's color TV consumer spending in 2012. It is reported that this time the United States purchased a large amount of color TV special machines and special models for more than 30%, the overall profit margin reached 30%.