Interview with Shi Wanwen, President of China Commercial Display System Industry Alliance

On October 28, 2010, at the "Second China Commercial Display Industry Summit Forum" held in Beijing Wanshou Hotel, the China Commercial Display System Industry Alliance was formally released. At the meeting, Mr. Shi Wanwen, Chairman of the China Commercial Display System Industry Alliance, introduced the significance and purpose of establishing a smart business display system industry, and accepted an interview with Projection Times.

Projection Times Net: What is the significance and main task of the establishment of the Business Display System Industry Alliance?

Shi Wanwen, President: After years of steady development, China's commercial display industry has entered the industry's three-stage phase, which means that the simple and direct sales of retail products from past customers to the scattered market gradually transformed into specialized products. The overall solution provided to industry users has formed a standardized market with an overall market of over 30 billion.

With the increasingly complex applications and application environments of industry users, customized commercial large-screen display systems and application solutions are entering more fields of application globally. Its application areas include: power industry, financial industry, coal industry, medical industry, transportation industry, retail industry, media and other industries. The potential for commercial display in the future is still huge. We believe that the industry scale is expected to exceed 50 billion in the next 4-5 years. Commercial display products will be distributed throughout every corner of the city. Commercial display products and solutions will bring more benefits to industry users. The value of more will also bring more convenience and efficiency to people's life, study and work.

However, due to the characteristics of diversified product types, asymmetric information, and broad application industries in the commercial display industry, the drawbacks of the lack of industry norms are gradually exhibited as the market size increases. At present, especially in the field of large-screen splicing, hotel television, electronic whiteboards, and advertising machines, the phenomenon of shanzhai has been increasing. There has been a mix of pros and cons and disorderly competition has begun to appear. These have harmed the interests of industry customers, and there are still many security risks.

For example: In large shopping malls there will be a lot of dedicated display devices, but these display devices do not have a secure, standardized installation standards, and many of these products are not through the formal 3C certification, especially the safety certification. In this way, it may endanger the safety of the industry. This is an insecurity issue.

Therefore, in order to comply with the upgrading trend of the industry and better embrace the changes in the business model, it is necessary to have corresponding industry norms to guide the healthy and continuous development of the market, and also need a more perfect industry collaboration platform to achieve the exchange between industries, supply and demand The exchange of information, so as to provide a more professional and more comprehensive services for the majority of industry customers.

Under such circumstances, the establishment of the China Business Display System Industry Alliance is particularly important. Faced with various problems faced in the early stage of development of the industry, such as public safety issues, such as problems such as the proliferation of cottages, etc., to formulate a series of relevant standards, so that enterprises and enterprises form a mutual understanding between each other, and more important One point is to better protect the interests of consumers.

To give a very simple example, in terms of shopping malls, there are many commercial display devices currently in use in major shopping malls. In this screen, we have a requirement for energy consumption, and more importantly, security, such as The power supply is not suitable, because commercial display equipment is not the same as home use. The home TV is usually used for a few hours in a day. However, the shopping mall is different. It needs to be played there even for 24 hours. In the event of a security problem, who should bear this responsibility? Therefore, we believe that as an industry person, as a company with conscience, we have an obligation to form an alliance to remind relevant government departments to formulate safety standards and quickly establish it as a standard and promote it.

In addition, in order to better protect the interests of consumers, after-sales service must also form a standard as soon as possible. We all know that for all home-use products, it has a warranty, maintenance standards, and warranty standards, and this type of business display product is completely absent. But there are also more aspects involved in business products, such as a display terminal as seen in shopping malls. It appears to be made by hardware manufacturers, but there are many software-supported services and content support services. And so on, so once the display system has a problem, who should bear this responsibility? And many times, many display devices are not even marked by the manufacturer's production. If there are problems, they cannot find the master. So where are the interests of the customers?

Therefore, together with these colleagues, such a large business opportunity has already occurred, and chaos has also taken place. This time we must set up an alliance of our commercial industry system. After this coalition is established, our first thing should be to find a solution. The safety regulations were made to include safety standards, installation standards and service standards.

The era of projection: Has the security standard been developed?

Shi Wanwen: Actually, we opened a forum last year. Everyone was a salon-style exchange. It was only today that we formally established the China Industrial Alliance for Business Enterprises. After its establishment, we also did a worksheet. We will go step by step to one. The completion of the project, but the establishment of such a standard is after all a very big project, so it will take time.

The era of projection: The above problems also mentioned that there are some problems in the current commercial display industry. For example, the phenomenon of products like cottages is very common. How does our business show that the alliance controls the phenomenon of Shanzhai?

Shi Wanwen: In fact, the root cause of the appearance of the “shanzhai” phenomenon lies in the fact that the supply and demand sides have asymmetric information. To solve this phenomenon, we must first standardize the market. For example, we will promulgate standards that are detrimental to society. All companies must meet standards and follow standards. After the consumer is selected when the standard is issued, There will be some precautions. In this way, there will be no problem of copycat. Just as we established the standard of CRT, the standard of flat panel, and the current LED backlight source, we must also do these things, but this must require alliance members to unite and have a high degree of social responsibility. We must push this attitude to promote it. Industry standard construction. Of course, the alliance will also come up with some basic standards as soon as possible, make efforts to introduce and recommend to customers, and work under the guidance of the Ministry of Industry and Information Technology. We will submit these standards to the relevant government departments.

Projection Times: How does the alliance think that it can better solve the phenomenon of information asymmetry between supply and demand in the area of ​​commercial display?

Shi Wanwen: My own feeling is to solve the information asymmetry, a variety of information, in fact, have the ability to do. If we really do a good job, or if we have a high level of technology, it is actually a big company. This we have to admit. However, due to the past concerns of large companies are inconsistent, after all, you see all the display companies, based on the past are doing color TV, civil color TV, the earliest in the CRT era is no way to commercial, CRT products are large and difficult to install. However, flat-panel products are getting thinner and lighter, and they have the advantage of hanging on the wall. However, in the past, civilian displays had to be transferred to commercial areas. At this time it was discovered that the information was blind, only a small amount of information was felt, and the customer’s needs were not specifically known. However, various industries have such market demands. If every industry puts forward a demand, no matter what your company does, Larger, more R & D personnel, it is impossible to meet the needs of all industry users. At this time, the industry information should be categorized and classified. The first one is the industry demand information, such as the education industry. Typically, he is completely inconsistent with the needs of the banking industry and the public security industry, and the industry users are The understanding of products is not too much. At this time, the demands they put forward will be empty and generic. With the existence of industry alliances, we will collect information from all walks of life and feedback these information to more mainstream manufacturers. We work together to formulate the industry's most basic specifications to produce products that are more in line with market demand. This is the path we need to establish the technical standards of the industry, the first problem to be solved in the information asymmetry.

Projection era: We have now established a commercial display system industry alliance. What role will this alliance play in the future development of our business display?

Shi Wanwen: There must be development. Our initial expectation is to promote the sustained and healthy development of this industry. As we just mentioned, the business display sector will exceed 50 billion in market share in the next four to five years, and this figure is likely to be a very conservative figure. The significance of the alliance is to promote the healthy growth of the industry. This is What we are important about. More importantly, it is hoped that the industry can grow healthily and health norms will grow up. Only with the growth of health norms will it grow steadily. Otherwise, it will have a counter effect and the development of the industry will also be affected.

Projection era: The commercial display market is mainly for industry users. How can alliance or alliance member companies achieve better communication and communication?

Shi Wanwen: First, government procurement information we will interact with each other. This is a must.

Second, we will recommend it to all walks of life. We will use the Ministry of Industry and Information Technology to recommend it to civil aviation, subways, etc. and recommend these things through government departments.

Third, we hope to establish our own website. We will participate collectively in professional exhibitions. These are forms of propaganda and communication. For example, when we exhibited at the time of the exhibition, like the Shanghai Signage Exhibition, the alliance's enterprises went to the exhibition and hoped to have a membership in the China Commercial Display System Alliance. This played a widespread role. Another very important thing is that we must take some measures to let everyone feel the interest points that the alliance brings to everyone, and this will naturally be promoted.

The era of projection: As you mentioned just now, our industry alliance has just been established. There are still many things that need to be done in the future. Can you please tell us about the next development plan of the industry alliance?

Shi Wanwen: First, I hope to establish a standard for the industry. This standard is the three standards I mentioned just now and the subsequent product technical standards. This established and the industry's norms are established on the basis of this. This is a long-term goal. It is already a long-term goal to do long-term work.

Secondly, through information communication and technology cooperation, more closely integrating all kinds of enterprises, not only domestic capital, foreign-funded enterprises all think that this is a matter that must be done. This is not just in China, but also in Europe and America. Emerging markets are the same, and the industry itself is not easy to do well. We hope that while the national economy is developing, all walks of life are developing, but the premise must be healthy and orderly development. In order to make our industry a healthy and orderly development, we do our utmost.