The Foshan lighting winning products include LED downlights (4 inch / 12W) and LED spotlights (PAR30/8W, PAR38/12W). The LED lighting products promoted by the financial subsidies are limited to domestic sales and do not limit the promotion areas. Foshan Lighting announced that the semiconductor lighting product promotion project will promote and promote the sales of the company's semiconductor lighting products.
Foshan Lighting was not the first company to win the bid for the 2012 financial subsidy to promote LED lighting products. Previously, Sunshine Lighting, Qinshang Optoelectronics, Dehao Runda, Guoxing Optoelectronics and other companies all announced similar winning bids.
The financial subsidy promotion project involves 66 products of 10 A-share listed companies. The 10 listed companies are Zhouming Technology, Qinshang Optoelectronics, Yaming Lighting, Dehao Runda, Guoxing Optoelectronics, Sunlight Lighting, Foshan Lighting, Sanan Optoelectronics Co., Ltd. Xiamen Sanan, Shiyida Holdings The company Wuxi Shiyida, Snow Wright and so on.
It has been reported that financial subsidies can incite sales of around 2.6 billion yuan. Since the financial subsidy funds of LED products adopt the indirect subsidy method, the financial subsidies are given to the winning bidders, and then the winning bidders sell the products to the end users according to the price of the bidding agreement minus the financial subsidy funds. The ultimate beneficiary is the end user. According to the research report, the price of products that receive financial subsidies will be reduced by 30% or 50%.
Guan Yong, general manager of Sunshine Lighting, said that from the perspective of the efficiency of the company, due to the high technical guidance of the winning products, the cost is relatively higher, and the price of the winning products is flat or slightly lower than the conventional price. For lighting companies, the brand promotion and demonstration significance of the winning products is far greater than the economic benefits it brings.
Guan Yong also revealed that how to promote the successful bidding products is still under discussion. However, most companies will choose to work with their original distributors and use existing channels to promote their products.
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