Old-fashioned lighting companies, where is the road? China's lighting industry has gone through more than 20 years of development. Compared with 20 years, the lighting enterprises that have been established for seven or eight years have become "old-fashioned enterprises": some have gradually withdrawn from the market, and some have developed into well-known brands in the industry. The focus is on manufacturing and becoming an OEM of well-known companies at home and abroad. In order to find the development context and development direction of China's lighting industry from the status quo of the old-fashioned enterprises, this newspaper conducted a comprehensive investigation of the old lighting enterprises in all major regions of the country. There are not many investigations on the number of old-fashioned lighting companies in Shenzhen. At present, there are not many old-fashioned lighting manufacturers in Shenzhen. The existing ones can be roughly divided into three types: one, going downhill or disappearing. Due to mistakes in decision-making, the company has gone downhill, and even more has withdrawn from the market; Second, steady development. Honesty, quality, survival, and lively. Third, high speed development. Timely change, advanced marketing strategy, advanced concept, emphasis on talents, and clear development goals. Nowadays, the well-known local lighting manufacturers in Shenzhen include: Green Angel Lighting, Weiming Electric Light Source, Hengyao, Zhuo Ming, and Zhongdian Lighting. According to the general manager of Shenzhen Green Angel Lighting Zhong Huanxiong, the author is currently confused in the lighting manufacturing industry in Shenzhen, and the competition has entered an era of white-hot. The so-called first-class enterprises set the rules, the second-rate enterprises to do the brand, the third-rate enterprises to do the service, and the fourth-rate enterprises to fight the price. The products of the old companies are everywhere, but there are very few famous brands. In fact, the advantages of the old-fashioned enterprises are also obvious, but some old enterprises in the market is developing at a high speed today, do not understand the market, and communicate with the business is not in place. Some enterprises have no clear positioning, no long-term development goals, and will only blindly follow the well-known enterprises to crawl, causing them to go downhill and even exit the stage of the lighting industry. The reason why Green Angel Lighting lasts for a long time is that the product positioning is reasonable, the target customers are clear, the product quality is excellent, and the technical content meets various standards. The earliest developed small energy-saving lamps and negative-ion energy-saving lamps have provided a powerful guarantee for the rapid development of enterprises. At the same time, the company is good at grasping the market dynamics and doing a good job in publicity, thus winning the recognition of consumers. Now, Green Angel Lighting has embarked on the benign development path of creating a brand. Foshan old light source enterprises have several happy people talking about the old lighting companies, "China Light King" Foshan lighting, must be no one knows, no one knows. But in Foshan, how many former light source companies are competing with Foshan Lighting? How was their glory? What is their status quo? As one of the important production bases of electric light source in China, Foshan has emerged a large number of electric light source manufacturers since the 1980s, such as Foshan Jiadian Light Source Co., Minghui Electric Light Source, Minghua Electrical Appliance Factory and Sifang Industrial. , Osram Lighting, Snowlight Optoelectronics (formerly Huaxing Optoelectronics), Feiyang Lighting, Pulitong Lighting, etc. In the early 1990s, due to the large demand for electric light sources in the market, the production enterprises were relatively small and the competition was small. It can be said that it was a golden period for the development of electric light source enterprises. According to Mr. Zeng Fansheng, the owner of Foshan Ge Lighting, Foshan Jiadian Light Source Co., Ltd. in 1996 and 1997, the monthly production capacity of energy-saving lamps has reached 1 million, which is larger than the monthly output of energy-saving lamps of Foshan Lighting. In 1998, four branch factories were opened continuously in one year. Each branch has an area of ​​nearly 10,000 square meters and employs more than 2,000 people. At that time, many energy-saving lamp manufacturers had a monthly production capacity of around 100,000. Later, Jiadian Light Source also acquired Foshan Minghua Electrical Appliance Factory, another energy-saving lamp factory. At that time, many foreign businessmen saw that the development of Jiadian was fast and the scale was not small. They all placed orders for Jiadian. However, by the year 2000, with the rapid development of China's lighting industry, more and more light source manufacturers and more and more competition. However, some established companies have not made timely adjustments due to changes in the market. When the competition filial market is big, it is the seller's market. It seems that enterprises do not need to spend manpower and resources to build the market. The quality is not so particular, and the product variety is also single. Therefore, I am busy with production all day, and I don’t care about developing new products, let alone brand building. As competition has increased, problems with previous companies have been exposed, and corporate leaders still often miss the years of high profits. In the face of increasingly fierce competition, there was a panic and a fuss, and only the price cuts and the profits were getting lower and lower. At this time, some of the bosses’ eyes also had problems. They thought that the energy-saving lamps had not been done, and the market prospects were not optimistic, but they underestimated the growth rate of market demand. When it is unprofitable, some companies cut corners and changed the three-base toner to mixed powder. In this way, more and more returns, customers are losing, and more and more suppliers are in arrears. Finally, the capital chain breaks until it goes bankrupt. The Changxing County Special Light Source Factory in Zhejiang Province and several other hair tube factories failed to pay due to the failure of Foshan Jiadian Light Source Co., Ltd., and they were also closed down. Now, even if such a company does not fail, it is also in a difficult situation, from the previous reputation to the current obscurity. Some enterprises choose to withdraw from the domestic market and switch to all for export, but the scale is not the same as before; some enterprises choose to help others OEM. The survival of the fittest, the survival of the fittest, the "leftover" is king. After fierce competition, some enterprises were eliminated from the game. Another part of the company did not forget to establish a brand, do a good job in quality, develop new products, and make great efforts to build a sales network. Foshan Lighting seized the opportunity. In October 1992, it was reorganized from the state-owned Foshan Electric Lighting Co., Ltd. into the first joint-stock pilot enterprise in Foshan. In October 1993, it was approved to issue 19.3 million shares of RMB ordinary shares (A shares) to the public. In August 1995, it was approved to issue 50 million shares of domestically listed foreign shares (B shares). In December 2000, the China Securities Regulatory Commission approved the issuance of 55 million shares of A shares. Undoubtedly, the listing of Foshan Lighting has greatly promoted the development of Foshan Lighting! In addition, Foshan Lighting acquired a total of 100 mu of land in Foshan Transformer Factory and Dunhou Township Vibrator Factory on the basis of the acquisition and transformation of 100 mu of land in 2001, and with the support of Foshan Municipal Government. Foshan Lighting Headquarters now accounts for 300 acres. In the first quarter of 2005, Foshan Lighting completed a total of 244 million bulbs, an increase of 15.23%. In the 2004 annual report, Foshan Lighting regards the following points as the company's future development plan: First, accelerate the construction of the Gaoming Foshan Lighting Industrial Park and strive to start production in September this year. The second is to strengthen management and control production and operation costs. It is mainly to change the original production cost management mode, implement the production cost package system of workshops and departments; improve labor productivity, control human resource costs, and streamline and compress inefficient personnel. The third is to increase efforts to promote sales. Implement sales contract reform, implement contracting for wholesale channels; continue to focus on sales of key products; actively carry out supporting sales business, this year's target is 70 million yuan; play production scale and product advantages, increase export sales and OEM OEM production, Big sales scale of lamps. The fourth is to strengthen management to ensure product quality. Grasp the training, improve the quality of employees; speed up technological innovation, improve equipment, improve production process and product qualification rate; strictly control product quality inspection. The fifth is to do a good job in the equity incentive system to stabilize and attract talent. With the rise of Osram Lighting's investment in Foshan in 1995, and the rise of Snowlight Optoelectronics (formerly Huaxing Optoelectronics), as well as the growing strength of companies such as Polite Lighting and Feiyang Lighting, the light source manufacturers in Foshan have been through the past decade. Rapid development, currently in the domestic light source field, has played a pivotal role.
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