Core Tip : While many automakers and IT giants are playing in the turmoil of the Internet of Vehicles, Huawei has chosen an unexpectedly low-key. Why is this? In this regard, a vice president of Huawei Terminal said that Huawei will only focus on the car networking communication solutions that it is good at, which determines that Huawei can only be a "behind-the-scenes teammate"...
IT giants Google and GM, Audi, Honda, Hyundai and other international car companies announced the establishment of "open car alliance"; Mercedes-Benz and Pebble launched a smart watch compatible with Android and Apple's two operating systems; BMW showed a new interconnection to be put into use Driving technology; GM and AT&T cooperate to provide on-board 4G connectivity on the Anjixing application platform; Ford unveiled the new Ford Mustang with a new generation of in-car entertainment communication systems; telecom giant Qualcomm has released a car-grade infotainment chipset specifically for the Internet of Vehicles - —éªé¾™602A Application Processor···············································································
However, compared with the high-profile of these "big guys", Huawei, which had announced a high-profile official entry into the Internet of China at the end of 2013, only showed several new modules that have been released as usual, and the propaganda text is rarely mentioned. Compared with the "revolution front line", it is still "IT, car companies, who is the boss of the Internet of Vehicles", and Huawei has chosen to be self-sufficient and unexpectedly low-key. Why?
Huawei only focuses on the "cannonball" needed to make the revolution.
In this regard, Liu Xiaobin, vice president of MBB product line of Huawei Terminal Co., Ltd. said: "Huawei has emphasized at the ME909T conference last year that Huawei will only focus on the car networking communication solutions that it is good at, and will be integrated channels, not The border will be crossed out, and the rest will be handed over to the partners. Huawei will not be a revolutionary, but will provide the revolutionaries with shells."
Huawei's strength in the field of "cannonball" production is indeed not to be underestimated. As a manufacturer of telecommunications infrastructure, Huawei has accumulated a long-term “pipeline†accumulation, and has strong global communication technology support capabilities and global operator access capabilities. This makes it a significant advantage in terms of communication patent holdings, technology reserves, or platform support capabilities. With these advantages, Huawei's in-vehicle information communication module solution can perfectly integrate automotive standards and communication technologies, and its high compatibility, high integration, high quality and high stability have reached the level of automotive components. This simplifies the process of customer design, reduces customer development time, helps customers quickly develop car networking products, and lowers the barriers to using wireless technology.
It is understood that the ME909T car-grade 4G wireless communication module exhibited this time has a life cycle of about 10 years, which is different from the traditional industrial modules of 3-5 years. Through the 4G vehicle module, it provides reliable communication pipeline components for vehicle terminals, and is compatible with various network standards such as 2G/3G/4G. Compared with ordinary modules, this product is more durable and stable in the harsh environment of the car, and can provide higher quality and safe communication guarantee for the car network car. Not only that, but the core components of this automotive interconnect technology can also support future automotive technologies such as driverless and V2V.
Liu Xiaobin said that the vehicle module of Huawei Group has been loaded into some models, such as Guanzhi 3 of Guanzhi Automobile. In addition, in the field of vehicle front-loading, Huawei, as an exclusive module supplier, will cooperate with Harman, a leading supplier of car audio and video, to jointly undertake the future car networking project of Mercedes-Benz.
Defining the positioning of its own industry chain: Huawei is not a wolf, Huawei is just a "behind-the-scenes teammate"
"There is still a quarrel about 'who is the boss' in the Internet of Vehicles. The main reason is that everyone's self-positioning is not clear enough. The car networking industry chain is so long, involving all walks of life, how can it be a big one?" In Liu Xiaobin's view, the current car At most, the Internet can only be called the local area network of a certain brand or a certain car enterprise. The real Internet of Vehicles must integrate and mobilize all social resources to develop in the broad sense of the Internet. “Two hours of in-car living space requires deep cooperation in multiple dimensions.â€
For the blue ocean of the Internet of Vehicles, auto manufacturers, Internet companies, operators, content providers and other manufacturers all want to occupy more voices, and the unclear positioning will lead to the formation of a healthy, stable and profitable industry chain ecology. Take the most common application scenario navigation in the Internet of Vehicles as an example. Such a product will involve wireless, storage, map, compatibility, car owner habit data analysis... impossible to be completed by one or two companies alone, and chip manufacturers, similar to Huawei Enterprises such as in-vehicle equipment manufacturers, telecom operators, car companies, and map providers must be more in-depth, thorough, and secure than previous peripheral navigation devices. However, the positioning of such a seat is determined by who will stand in front of the stage, and who can only do "behind the scenes."
"The car networking revolution, not who wants to change who's life, but on the revolutionary road who is doing the problem behind the scenes." Liu Xiaobin said that Huawei's positioning of the vehicle information communication module solution determines that Huawei can only do "Behind the teammates", this is why Huawei is low-key at CES. In fact, before the announcement of entering the Internet of Vehicles, Huawei has been developing low-key models for vehicle modules for many years. In 2011, it began to increase its investment, and hundreds of millions of RMB were used for research and development every year. After that, the high-profile announcement to enter the Internet of Vehicles is more to tell the upstream and downstream of the industry chain that Huawei will invest in this market for a long time, rather than short-term players. Today's Huawei is carrying out the research and development of the next round of revolutionary "cannonballs" in a low-key manner.
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