With the spring blossoming and the recovery of all things, the color TV industry has bred a new generation of "new life". In this season, the Internet TV brand was holding a press conference with a family, while the traditional TV companies were not to be outdone. The new TV releases were all unveiled. With the wave of new smart technologies, they have flocked to the traditional home appliance field. These new televisions are not only frivolous and are low-priced, but they are also increasing chips to fight technology. Traditional domestic TV manufacturers have also begun to strengthen their cooperation with video sites and are working hard to narrow the gap with Internet TV brands.
Main low price card
Internet TV grabs market share
With the wave of new smart technologies rushing into traditional home appliances, smart homes have become the focus of many companies’ competition. The use of TV as the home user's use of the longest and most frequent home appliances, naturally become the top priority for home appliance manufacturers to compete for. Smart TVs are also replacing traditional television in an all-round way, setting off a new wave of replacements. It is reported that at the just-concluded rice flour festival, Xiaomi launched three new television products. On the day of the sale, the 43-inch version was looted, and after two rounds of replenishment, it was once again a day's time. It is not difficult to find that, unlike traditional vendors that sell hardware-based materials and screen displays, Internet companies mainly adopt “hardware free, content, and service charging†strategies in the smart TV field to attract users to occupy market share through low prices.
Faced with the cross-border impact of Internet companies, traditional color TV manufacturers are also transitioning to the Internet. The strategies of home appliance companies such as Skyworth, Konka, Changhong, and TCL gradually became clearer. They integrated intelligence and internet thinking into television to completely change the development mode of traditional television. Recently, LeTV and TCL held a joint conference on strategic cooperation results to launch the first Internet HDR surface 4K eco-TV series. With eco-subsidy hardware, the price could be lower than the production cost, further lowering the price of smart TVs.
"Not bent" is not high-end
Traditional manufacturer layout breakout battle
Although the rise of Internet TV brands has caused a certain impact on traditional domestic TV makers, judging from the current overall TV market share, traditional TV manufacturers still have a higher market share than Internet TV brands. They are actively breaking through and entering the high-end smart TV market. Layout of surface TV is an important battle for the Breakthrough. From last month's AWE, not only the Samsung international brand, Hisense, TCL and other domestic TV manufacturers have started to build their own curved TV, it is clear that curved TV is becoming an important battlefield for vendors to compete.
From the point of view of sales channels, Xiaomi, Leshi and other internet brands have obvious advantages in online channels, but the layout of traditional domestic TV manufacturers' offline channels for many years still plays a significant role in the sales of their curved TVs. It is understood that the offline user experience is becoming more and more important, and second and third tier cities, especially the vast rural areas, due to logistics and other restrictions, most families still buy TV through the offline channels.
Occupy the living room economy
Smart TVs are still adventurous. “As long as it is meat, we all want to have a taste of it.†When it comes to the more popular “living room economyâ€, the relevant industry insiders describe it as such. “Although I have not yet seen who actually made a profit from this, it does not prevent LeTV from talking about 'subversion' and also failed to stop Xiaomi from saying 'beautiful'. According to relevant statistics, the value of the living room economy in 2015 was 89%. Billion yuan, the profit of TV video ecology reached 5.7 billion yuan, which was 1.4 times that of 2014. It is expected that the profit of video ecology will continue to double in the next 2-3 years. TV, as the Internet entrance of the living room, controls the distribution of large-screen traffic.
Whether it is LeTV, Xiaomi and other Internet TV manufacturers, or traditional TV manufacturers such as Hisense and TCL, they all portrayed the "living room economy" as an emerging consumption scenario for connecting mobile phones, PCs and TVs in the future. Some analysts pointed out that from the desktop network economy to the mobile network economy, the next hotspot will be the living room network economy. With PCs and mobiles showing a gradual growth, the next flashpoint will be TV. It is not difficult to find that smart TV has become the core of the “living room economyâ€.
Main low price card
Internet TV grabs market share
With the wave of new smart technologies rushing into traditional home appliances, smart homes have become the focus of many companies’ competition. The use of TV as the home user's use of the longest and most frequent home appliances, naturally become the top priority for home appliance manufacturers to compete for. Smart TVs are also replacing traditional television in an all-round way, setting off a new wave of replacements. It is reported that at the just-concluded rice flour festival, Xiaomi launched three new television products. On the day of the sale, the 43-inch version was looted, and after two rounds of replenishment, it was once again a day's time. It is not difficult to find that, unlike traditional vendors that sell hardware-based materials and screen displays, Internet companies mainly adopt “hardware free, content, and service charging†strategies in the smart TV field to attract users to occupy market share through low prices.
Faced with the cross-border impact of Internet companies, traditional color TV manufacturers are also transitioning to the Internet. The strategies of home appliance companies such as Skyworth, Konka, Changhong, and TCL gradually became clearer. They integrated intelligence and internet thinking into television to completely change the development mode of traditional television. Recently, LeTV and TCL held a joint conference on strategic cooperation results to launch the first Internet HDR surface 4K eco-TV series. With eco-subsidy hardware, the price could be lower than the production cost, further lowering the price of smart TVs.
"Not bent" is not high-end
Traditional manufacturer layout breakout battle
Although the rise of Internet TV brands has caused a certain impact on traditional domestic TV makers, judging from the current overall TV market share, traditional TV manufacturers still have a higher market share than Internet TV brands. They are actively breaking through and entering the high-end smart TV market. Layout of surface TV is an important battle for the Breakthrough. From last month's AWE, not only the Samsung international brand, Hisense, TCL and other domestic TV manufacturers have started to build their own curved TV, it is clear that curved TV is becoming an important battlefield for vendors to compete.
From the point of view of sales channels, Xiaomi, Leshi and other internet brands have obvious advantages in online channels, but the layout of traditional domestic TV manufacturers' offline channels for many years still plays a significant role in the sales of their curved TVs. It is understood that the offline user experience is becoming more and more important, and second and third tier cities, especially the vast rural areas, due to logistics and other restrictions, most families still buy TV through the offline channels.
Occupy the living room economy
Smart TVs are still adventurous. “As long as it is meat, we all want to have a taste of it.†When it comes to the more popular “living room economyâ€, the relevant industry insiders describe it as such. “Although I have not yet seen who actually made a profit from this, it does not prevent LeTV from talking about 'subversion' and also failed to stop Xiaomi from saying 'beautiful'. According to relevant statistics, the value of the living room economy in 2015 was 89%. Billion yuan, the profit of TV video ecology reached 5.7 billion yuan, which was 1.4 times that of 2014. It is expected that the profit of video ecology will continue to double in the next 2-3 years. TV, as the Internet entrance of the living room, controls the distribution of large-screen traffic.
Whether it is LeTV, Xiaomi and other Internet TV manufacturers, or traditional TV manufacturers such as Hisense and TCL, they all portrayed the "living room economy" as an emerging consumption scenario for connecting mobile phones, PCs and TVs in the future. Some analysts pointed out that from the desktop network economy to the mobile network economy, the next hotspot will be the living room network economy. With PCs and mobiles showing a gradual growth, the next flashpoint will be TV. It is not difficult to find that smart TV has become the core of the “living room economyâ€.
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