"Little Light" brings you to experience the Internet thinking training
Release date:2016-06-01Source : Light billion network share: 
Internet thinking is to integrate career into the world and to consider and deal with problems from a very high and wide angle. The following is the Internet thinking training experience brought by learning, I hope everyone likes it.
Part 1: Internet thinking training experience
Recently, I participated in a peer-to-peer online marketing training and organized an article on training. Share with you!
1. What changes have the market made in the context of mobile internet?
The development of the mobile Internet is so fast! When smartphones become a must for everyone, a whole new ecosystem has emerged!
1. The market environment has changed: the traditional market has become a digital living space.
2. The consumer body has changed: consumers have become living people on the Internet.
How do companies integrate into this new ecology? - Enterprises become life service providers!
Second, how to understand mobile Internet thinking?
1, Lei Jun Internet thinking: focus, word of mouth, extreme, fast!
2, and Jun Zhao Dawei: Internet is a lonely sword, Internet thinking is user thinking!
Everything starts around the needs of customers. Internet products must answer the following questions: Who is your user and what is the value you create for your users?
Third, under the mobile Internet thinking, the subversion of marketing ideas?
In the context of the mobile Internet, the original business model will be subverted, and the original marketing theory is also about entering a dead end. How to market in the mobile Internet era? This is an important topic for every entrepreneur and corporate executive.
1. No marketing, product marketing
The starting point of traditional marketing is usually after the product, the product production and research are all out, and then find a concept to install an image; and the starting point of marketing in the network era is in front of the product, in the concept stage of the product, it has been positioned well, according to the plan To develop and manufacture products, the products themselves are also marketing.
A good product is an amplifier that invests 1 yuan in marketing resources and can produce 10 dollars in results; a bad product is a black hole, investing 1 piece of marketing resources and getting 1 hair result.
2. No products, services are products
Internet products are services from the beginning, and Internet products are services. This requires that when designing a product, the first thing is not to start from the function, but to start from the service and the needs of the service user.
3. There is no producer, the consumer is the producer
Individualized demand is a common phenomenon that is difficult to solve in the traditional production process. Taking clothes as an example, the traditional production mode makes the same style of clothes into various medium and small patterns. It seems that everyone can find a suitable pattern, but the implementation is only relatively suitable. From a business perspective, this can save costs and form large-scale production. From the perspective of consumers, it is a demolition choice to both want to obtain personalized products and not to pay high prices. In the Internet era, with the information technology of the Internet, the new forms of production and consumption of crowdsourcing began to appear. These consumers are no longer passive, but actively participate in the design and development of products. That is to say, in the process of creating goods, they are both consumers and producers of products.
Chapter 2: Internet Thinking Learning Experience
The traditional social resources are labor, land and capital. These three things dominate the development of society for thousands of years. By the end of the 18th century, an element was added: technology, and the industrial revolution led the development of society for more than two hundred years. Today, information has become the most important element of social resources, and human development has entered the information age.
Information can become a social resource because information is asymmetrical. Information asymmetry has always existed. It determines the distribution of other social resources. Organizations and individuals with information take the initiative and advantage. With the development of information technology such as computers and the Internet, information asymmetry will continue to be weakened, leaving home, not only to view global information, but also to publish information to the world. In this development and change, society will turn upside down, who will contribute to the weakening of information asymmetry, who is the hero; whoever makes full use of the tendency of message asymmetry to be weakened, who can succeed. Today's foreign GOOGLE, AMAZON, FACEBOOK, domestic Baidu, Tencent, Taobao, Jingdong, etc. to stand out from the changes of the times.
Internet Thinking This book depicts nine major thinking and 22 rules, and to some extent gives some reference and suggestions on how to weaken information asymmetry and how to use the weakening of information asymmetry.
For Jifeng, it is necessary to make full use of the Internet to solve the problem of information asymmetry when farmers purchase agricultural machinery, so that farmers can easily find the products and services that are really suitable, including transparent prices, and will “buy the agricultural machinery and choose the Jifeng chainâ€. To be practical, to establish the Jifeng brand. In order to achieve this goal, it is necessary to make changes in the strategic, organizational, and business layers, and invest in the strength of the entire group to succeed.
Chapter 3: Internet Thinking
I read an article entitled "Spring of Weapons" from the Internet two days ago. The author is Comrade Yin Jiaxu, Chairman of China Ordnance Industry Group Corporation. After reading this article, it is very enlightening and insightful. The author puts forward a viewpoint called Internet thinking, which is very novel and contains profound meaning.
What is Internet thinking? The author proves the success of the Internet profit model by enumerating a large number of examples of corporate success, which is actually the magical power of Internet thinking. If you want to change your pockets, you must first change your head, emancipate your mind, update your ideas, and keep your ideas up to date with the Internet age. In order to achieve this goal, we must have Internet thinking. The author believes that the Internet era is cross-border competition. The analogy of the Internet's thinking image is "borrowing the ship", "the wool is on the dog" and "fast fish eating slow fish". The pilot of the weapon industry issued a mobilization order to comprehensively deepen the reform of the weapon industry system. At present, a major study and discussion activity on how to promote reform and development is quietly emerging in the weapon industry system and continues to develop in depth.
There should be a new understanding of Internet thinking. Internet thinking is indeed a very new perspective put forward since the reform and opening up. It has its own rich connotations. In recent years, with the continuous advancement of China's reform and opening up, various industries in various regions have greatly promoted the development of economic construction through Internet thinking mode, and have produced good social and economic benefits. A large number of facts highlight the magical power of Internet thinking. The Internet can travel through time and space, breaking all boundaries, and generating and condensing a huge role. In the past, we always thought that the Internet was far away from us. It didn't have much to do with the work of the industry companies we worked in. In fact, this idea proved to be wrong. The Internet is in harmony with our work. It is always with us, in our work practice, closely linked to our work and future. We can not understand Internet technology, but we should understand some Internet knowledge, especially Internet thinking.
Internet thinking is to integrate career into the world and to consider and deal with problems from a very high and wide angle. The Internet is not restricted by geographical and industry companies, and is compatible with all industries and enterprises. In the Internet world, everything is possible, and almost nothing is impossible. Nothing will always belong to you, and of course there is nothing that can always belong to you. Some of them are familiar with the business scope that you have been operating for many years, and may have been taken away by others without knowing it. Some things that seem to be irrelevant may eventually come together. What's more, some of you have not had time to see the opponent has been fiasco. This is the magical power of Internet thinking. As the authors said, the banking giant found that its business was robbed by Alipay; the TV giant found that its business was robbed by music; the mobile phone giant found that its business was robbed by Xiaomi. The telecom giant found that its business was robbed by WeChat. Originally thought that they are the industry leader, or a monopoly enterprise, but in the Internet world, in front of the market, everyone is equal, there is no distinction between high and low. If your head turns slow, you don't have enough experience, and it's not handled in time, even if it looks powerful, it's equally difficult to escape bad luck. In this open world, the speed of the network is determining the speed of change. Don't do anything that is the old way of the past, don't always go it alone, isolated and helpless. The market economy needs to form a chain, and gather strength to compete. Like modern warfare, it is necessary to form a joint three-dimensional combat mode of multiple arms to form a strong combat capability in order to achieve the final victory. Therefore, we must compete with companies with strong capabilities to compete and fight hard. We must reflect the speed, deal with decisiveness, have strength, adapt to the changes in the market, and make it weak, change quickly, and change.
The Internet age is changing rapidly. Need fast pace, high speed, consider and deal with problems to be agile, and react quickly. Therefore, we must keep up with the pace of the Internet, use Internet thinking to judge problems and deal with work. We must dare to do things that we have not done in the past, dare to think about things that we have not thought of in the past, and make the industry and enterprises always invincible.
Label: "Little Light" brings you to experience the Internet thinking training
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