Smart TV competition returns to color TV technology market regulations still need to strengthen




On June 13th, with the rapid development of science and technology, with the flourishing development of Internet and other technologies, mobile phones have fully entered the era of intelligent machines from the era of functional machines, and various intelligent interactive functions are also varied and endless; but without exception, Every mobile phone will not forget to emphasize these basic functions such as call quality and photo ability when it is released. The same is true of smart TVs. Even though various intelligent interactions such as voice and somatosensory are always advancing, as its fundamental quality technology has always been the most concerned part of consumers.

In recent years, the entire color TV industry also knows its way. Due to the technological exploration and innovation of color TV companies, China's color TV industry is developing in a flourishing manner. Surfaces, OLEDs, quantum dots, ULEDs, laser cinemas, HDR, 8K Many new technology products are constantly emerging, almost equivalent to the sum of the past five years. In particular, HDR technology has been widely recognized in the color TV industry this year as the first year of HDR TV. TV companies have adopted HDR TV as their focus.

However, there are still some problems in the process of developing innovation. Liu Yufeng, secretary-general of the China Electronic Chamber of Commerce, said in an interview with Tencent's home appliances: “When new technologies emerge, there are always people who create chaos to disrupt the consumer market, such as “LED and LCD confusion”, “true and false 4K dispute”, etc. This is not conducive to the promotion of new display technologies. The reason lies in the fact that each color TV company is fighting each other when it promotes new technologies and new products. It lacks cohesion and consumers are not easy to quickly recognize.” A number of companies and organizations have established the "Color TV Technology Innovation Alliance" to promote the application of new technologies in the color TV industry and regulate the industry market, while promoting the popularization of new color TV products.

It is understood that at present, many businesses and stores in the promotion of color TV does exist a variety of false concept of propaganda, consumers lack sufficient knowledge of new technologies and difficult to identify good products. The lack of effective specifications for HDR, quantum dots, and OLED technologies can sometimes be misused. It is necessary to strengthen the testing of products, regulate the market, and popularize consumer knowledge. It is hoped that various institutions and enterprises of the color TV industry can further integrate industrial resources, strengthen information exchange, promote technical cooperation, open up markets, and conduct more extensive cooperation in advancing relevant standards formulation and intellectual property protection.

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