“2015 is a special year for the Chinese lighting industry. From the perspective of the market itself, it is difficult to make lighting products gradually move from traditional to LED. In 2015, it will also replace the peak value.†Zhao Weifeng, deputy general manager of Sunshine Lighting Mentioned.
In 2015, it was hailed as a key year for the transition period of the lighting factory Sunshine Lighting (600261.SH). Among them, the traditional energy-saving lamp light source and lighting products have been greatly reduced, and the LED lighting business revenue has also risen sharply, reaching 3.114 billion yuan, accounting for more than 73% of the total revenue. The road to transformation has achieved results.
According to the annual report of Sunshine Lighting, the sales revenue in 2015 was 4.258 billion yuan, a year-on-year increase of 30.97%. The net profit attributable to shareholders of listed companies was 372 million yuan, a year-on-year increase of 29.00%.
“The performance is certainly gratifying, but in the lighting industry in transition, the competitive pressure is still very large. It is expected that the market growth will gradually slow down after 2016, and how to achieve this balance, such as the relationship between the global market, is particularly important.†Zhao Weifeng mentioned.
It is understood that the current sales of Sunshine lighting products are mainly for overseas sales, and the lighting products are sold through internationally renowned lighting manufacturers, overseas lighting wholesalers, and overseas chain-type terminal supermarkets.
Since 2007, Sunshine Lighting has proposed to break away from the business model based on foundry, and unswervingly shift to a business model that emphasizes both OEM and independent markets. At present, we have established overseas subsidiaries in Belgium, Germany, the United States, Australia, Hong Kong, etc., engaged in overseas sales, and achieved sales of our own brand products by actively exploring the international market.
The domestic market also implements a sales-oriented sales model, which divides the country into seven major regions according to geographical scope, and has set up offices to assist dealers to develop markets in the local area.
Data show that in 2015, Sunshine Lighting's overseas sales accounted for 85%, and domestic market sales accounted for 14.63%. Overseas sales are mainly based on developed countries in Europe and North America. The combined income of the European and North American markets reached 61.94%. .jpg)
Sunshine Lighting Revenues in various regions in 2015: 10,000 yuan (Source: Sunshine Lighting Annual Report)
“In the face of different markets in different regions of the world, Sunshine Lighting is equipped with a dedicated business team to implement follow-up, so that the division of labor is clear and each has its own role.†Zhao Weifeng said that this is also the current sunshine lighting can be quickly deployed in the global layout. The key to improvement.
In addition, Sunlight Lighting has also set up a “three-step†strategic goal: the first step is to rely on “light source + lightingâ€, “OEM + own brand†to make large LED lighting; the second step is to compete and compete in small technological innovation. The gap is opened by hand; the third step is to actively arrange intelligent lighting to seize the entrance.
On June 9th, Guangzhou Pazhou, Shangri-La, Gaogong LED will hold the 2016 (fourteenth) high-tech LED industry summit forum. At that time, Zhao Weifeng, deputy general manager of Sunshine Lighting, will also come to the site to share with you the insights on LED globalization. , Gaogong LED also invites your participation and support, China LED companies to grow globally, look forward to your participation!
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Zhao Weifeng, Deputy General Manager of Zhejiang Sunshine Lighting Group Co., Ltd.
Since September 1999, he has worked in the international marketing department of the company; he has served as assistant to the general manager of Zhejiang Sunshine Lighting Co., Ltd., general manager of Zhejiang Sunshine Lighting Co., Ltd., and director of international marketing of the company. Since March 2014, he has served as deputy general manager of the company.
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