Deng Ziwen: Leviton's new look and high-profile development of the domestic market


On June 25th, 2008, Aladdin Lighting Network was invited by Li Wei Teng Electronics to attend the launch conference of different American Weiweiteng brands and new products. On the eve of the meeting, the station participated in the media interview meeting of Mr. Deng Ziwen (hereinafter referred to as Deng), Vice President and General Manager of Leviton Electronics China Market, and interviewed Mr. Deng Ziwen on the topic of industry concern. The following is the exciting content. Take a netizen.

Mr. Deng Ziwen (right), Vice President and General Manager of Leviton Electronics China Market, and Liu Jun, Aladdin Lighting Network

Deng: I am very grateful to everyone for taking the squally weather of Typhoon Fengshen. The current theme today is energy conservation and energy management, and it is also the core of our future development in China. Mainly to tell everyone about our latest information. Today there are three most important topics:

The first is the LOGO of our company brand.

The second is our current position in the Chinese market.

The third is product release.

Reporter: It is quite different from tomorrow. What kind of situation will it be tomorrow? What will be reflected?

There are two implications for this. Energy management is a means of energy conservation. Feel that we have some strategies and products that achieve energy savings without changing our lifestyle. To all the guests feel the importance of environmental protection, from the production process, and the material of the product can understand the concept of energy saving.

Aladdin Lighting Network: We have noticed that for the Chinese market, Leviton products include four large blocks, including energy management systems, building electrical and lighting control systems. Then our 11th Five-Year Plan also emphasizes energy conservation and environmental protection. At present, the government has been implementing green lighting projects and wants to lead China's energy conservation business. So, in cooperation with the government, does Leviton have any initiatives or cooperation cases?

Deng: It is difficult for a foreign-funded enterprise to enter the Chinese market to promote its own strength. It is difficult to achieve an ideal result. We are also committed to working with local experts in the country and, more importantly, working with government officials on some energy sources. Our cooperation is mainly in the form of holding a conference. Of course, we are more important to carry out research and development according to their requirements through the relationship between officials, and recommend our means of energy saving to them. Product development based on the needs of experts and officials. We will participate in energy conservation seminars held in many different countries. We will go to Beijing to participate in a national seminar in October this year.

Reporter: Is there a market for the needs of the Chinese market?

Not only for China, we want to take advantage of our experience in the United States, because the US energy management is very mature. Government regulations will even make clear requirements and regulations, such as how large a large area of ​​a sensor will be installed, and how much space must be installed in a room. Then we will give some ideas (for the Chinese market) and give reference to some relevant departments.

Reporter: How does Leviton instill energy conservation and environmental protection into high-end consumers?

In fact, this is a beautiful misunderstanding. We are not only targeting high-end consumers. Perhaps the level of consumption in the United States is relatively high, and the gap between the rich and the poor is not that great. Their purchasing level is relatively high and basically belongs to the middle class. At the beginning, we paid more attention to commercial lighting, and we did our business in the middle and high end, not only for high-end users. The products we come out can be affordable to most people. In terms of cars, Mercedes-Benz has many grades. Although we can do high-end market, we also hope to be close to the channels that ordinary people can accept.

Reporter: The concept of energy saving or energy saving?

Deng: I set a goal after I came to Leviton. In the next three to five years, when you hear the name Leviton, I hope that all consumers can think of three things. First, this is an American company. Most of the leaders who lead the industry come from Europe, so I hope that when others see it, they can think of this as an American company. Second, can represent a high-tech company. Third, energy management consultants. Five years later, the US high-tech energy management consultant. This means that my efforts have not been in vain.


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