Without investigation, there is no right to speak. Channel distributors have become the most talked-about group in China's lighting industry. Then, how does this group view the market performance of East China Light Source Enterprises? In their eyes, what is the difference between Huadong Light Source Enterprise and Guangdong Light Source Enterprise? Our reporter conducted a survey of 34 distributors of Huadong light source products in 22 cities across the country. Visit, let us listen to what they say.
North-east area
Promote problematic development space
The economy in Northeast China is not developed, and the positioning of East China Light Source Enterprises is relatively high. Under this circumstance, some East China Light Source enterprises have neglected the promotion and promotion in the Northeast. However, in the eyes of many northeast distributors, the northeast light source market is very huge. If the East China light source enterprises pay attention to it, there will be a good harvest.
General Manager Sun of TCP Lighting Liaoning Logistics Center said that TCP lighting entered the Liaoning market in 2006, and the sales situation was just beginning, but the product quality was recognized by some hotel malls. The logistics center needs to improve its sales network, penetrate the terminal and engineering markets, and increase the placement of outdoor advertising.
Yan Yugang, manager of Harbin Henghui Lighting, said that the Heilongjiang market mainly includes Sunshine, Chenhui, Luyuan and Baodi. The strength of Huadong Light Source Enterprise is relatively strong in the whole industry, and their overall concentration is higher than other companies. East China Light Source Enterprise should pay attention to the Northeast market, positioning should be accurate, and do more market promotion.
Yuan Zhong, general manager of Dalian Liyuan Lighting Co., Ltd. said that Huadong Light Source Enterprise and Guangdong Light Source Enterprise are in the middle of product quality. However, the East China Light Source Enterprise is not supported by the manufacturers, that is, the product quality and cost performance are not in line with the local market demand, and it is difficult for the dealers to be satisfied. It is recommended that East China enterprises pay more attention to brand promotion and pay more attention to the development of the Northeast market. Especially for the city of Dalian, Huadong light source enterprises have great development space in the local area.
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