On the evening of July 5, Qixi Holdings (002027.SZ, hereinafter referred to as “Qixiâ€) revised the 2013 semi-annual performance forecast. It is estimated that the net profit loss from January to June 2013 will be 18 million to 22 million yuan, which is lower than the previous forecast. 8 million to 13 million yuan almost doubled. The industry can't help but swear that the seven-ups that once called foreign-branded computers have gradually drifted away from the mainstream.
“Seven-up is already a sunset brand. The computer is now fighting for strength and scale. The mobile phone is about technology and requires a lot of research and development expenses. Qixi did not make up his mind during the transition, which will only make it even more uncomfortable. Industrial economic critic Hong Shibin told reporters that the biggest problem of Qixi is that the main business is not specialized, and entering the new field will make the company encounter more risks.
Not long ago, Qixi announced that it would invest in Guangzhou Qixi Photoelectric Co., Ltd. to enter the LED industry.
The main business is difficult to turn around
For the downward revision of the semi-annual report for 2013, Qixi said that it was mainly affected by the macro economy. The operating income of the company's mobile phones and computer peripheral products declined to varying degrees, the operating conditions were lower than expected, the capacity utilization rate decreased and personnel costs increased. At the same time, the planned progress of the property to be sold was lower than expected. These reasons caused the net profit attributable to shareholders of the listed company to fall by 97%~141% in the first half of the year, and the loss exceeded the expected loss in the first quarter of 2013.
At present, Qixi's business mainly has two major blocks, one is the computer whole machine and peripheral products, and the other is digital communication products. In 2012, although Qixi’s computer business grew by 17.16%, the operating income of computer peripheral products fell sharply by 46.8%. In terms of digital communication products, in 2012, the company invested a lot of energy in the field of smart phones, and its operating income increased by 58.01% compared with 2011.
In the 2012 annual report, Qixi said that due to the impact of mobile terminals such as smart phones, the development of the PC market is far less than expected and is on a downward trend. The company will use smart phones as a breakthrough in the main business of the company.
Qixi launched a non-public offering of refinancing projects in April last year, and plans to vigorously develop smart phones, but in the following nearly a year, the action was not big. On March 6 this year, Qixi announced that the company and the sponsor institution decided to take the initiative to submit the application for withdrawal of non-public offering of shares to the CSRC.
Qixi’s secretary-general has said that the company has spent a lot of energy in the smart phone business, but the overall feeling is lower than expected. After discovering this situation, the company did not dare to invest hundreds of millions of dollars.
“The 7-up mobile phone that can't keep up with the operators' footsteps has spent a lot of money on the self-built channel. The game of burning money makes Qixi a little cautious in the action, slower one step.†A person in charge of a domestic mobile phone brand told reporters that It is difficult to see the experience store of Qixi mobile phone in the market.
"The decline in revenues of PC and computer peripheral products is a trend, because global PC shipments are declining." Ai media CEO Zhang Yi told reporters. In the past year, Qixi actually missed the point of transformation of smartphones.
Want to rely on the sideline
From the bio-industry to the real estate industry, in the downturn of the main business, Qixi has frequently explored various sideline industries to seek new growth points as early as a few years ago.
On June 3, Qixi’s evening announcement stated that the company plans to establish a subsidiary “Guangzhou Qixi Photoelectric Co., Ltd.†with the natural person Sun Debing to operate LED application products and expand the business scope of the company.
Qixi said that the investment in setting up Guangzhou Qixi Photoelectric Co., Ltd. is mainly to improve the company's performance in light of market demand. However, the company also warned of the existing risks: the LED market is highly competitive, and the main products of the newly established subsidiaries do not involve LED core technology.
According to industry sources, according to the variety of LED application products can be divided into five categories, information display, traffic lights, automotive lights, LED backlights and semiconductor lighting.
“In the case of LED street lamp procurement, this year, the state will spend 40 billion yuan to provide 30% financial subsidies for LED streetlight users. From March of this year, all public works lighting can only use LEDs. This will drive hundreds of billions of markets," said the industry.
However, the director of the Optoelectronics Company told reporters that the LED market is currently in a fierce competition. Since the beginning of last year, it has entered the industry reshuffle period. The international giants and the domestic LED companies that are vying to list have become the leaders of the reshuffle, and Qixi has no relevant industry accumulation. It is not a good time to enter at this time. “The LED market is just like the mobile phone market. It’s a mixed bag and it’s faster to shuffle.â€
On this issue, Qixi’s secretary-general said in an interview with the media that at present, the company’s foundation in LED is indeed insufficient to undertake the company’s main business, but some businesses do some to look at it, not to say that it will definitely go to this. Turn in direction.
Zhang Yi told reporters that Qixi’s overall profit support is mainly due to the revitalization of assets such as the glory days, and if there is no new growth point, these will have a broken day.
( This article is reproduced on the Internet. The texts and opinions expressed in this article have not been confirmed by this site, nor do they represent the position of Gaogong LED . Readers need to verify the relevant content by themselves. )
“Seven-up is already a sunset brand. The computer is now fighting for strength and scale. The mobile phone is about technology and requires a lot of research and development expenses. Qixi did not make up his mind during the transition, which will only make it even more uncomfortable. Industrial economic critic Hong Shibin told reporters that the biggest problem of Qixi is that the main business is not specialized, and entering the new field will make the company encounter more risks.
Not long ago, Qixi announced that it would invest in Guangzhou Qixi Photoelectric Co., Ltd. to enter the LED industry.
The main business is difficult to turn around
For the downward revision of the semi-annual report for 2013, Qixi said that it was mainly affected by the macro economy. The operating income of the company's mobile phones and computer peripheral products declined to varying degrees, the operating conditions were lower than expected, the capacity utilization rate decreased and personnel costs increased. At the same time, the planned progress of the property to be sold was lower than expected. These reasons caused the net profit attributable to shareholders of the listed company to fall by 97%~141% in the first half of the year, and the loss exceeded the expected loss in the first quarter of 2013.
At present, Qixi's business mainly has two major blocks, one is the computer whole machine and peripheral products, and the other is digital communication products. In 2012, although Qixi’s computer business grew by 17.16%, the operating income of computer peripheral products fell sharply by 46.8%. In terms of digital communication products, in 2012, the company invested a lot of energy in the field of smart phones, and its operating income increased by 58.01% compared with 2011.
In the 2012 annual report, Qixi said that due to the impact of mobile terminals such as smart phones, the development of the PC market is far less than expected and is on a downward trend. The company will use smart phones as a breakthrough in the main business of the company.
Qixi launched a non-public offering of refinancing projects in April last year, and plans to vigorously develop smart phones, but in the following nearly a year, the action was not big. On March 6 this year, Qixi announced that the company and the sponsor institution decided to take the initiative to submit the application for withdrawal of non-public offering of shares to the CSRC.
Qixi’s secretary-general has said that the company has spent a lot of energy in the smart phone business, but the overall feeling is lower than expected. After discovering this situation, the company did not dare to invest hundreds of millions of dollars.
“The 7-up mobile phone that can't keep up with the operators' footsteps has spent a lot of money on the self-built channel. The game of burning money makes Qixi a little cautious in the action, slower one step.†A person in charge of a domestic mobile phone brand told reporters that It is difficult to see the experience store of Qixi mobile phone in the market.
"The decline in revenues of PC and computer peripheral products is a trend, because global PC shipments are declining." Ai media CEO Zhang Yi told reporters. In the past year, Qixi actually missed the point of transformation of smartphones.
Want to rely on the sideline
From the bio-industry to the real estate industry, in the downturn of the main business, Qixi has frequently explored various sideline industries to seek new growth points as early as a few years ago.
On June 3, Qixi’s evening announcement stated that the company plans to establish a subsidiary “Guangzhou Qixi Photoelectric Co., Ltd.†with the natural person Sun Debing to operate LED application products and expand the business scope of the company.
Qixi said that the investment in setting up Guangzhou Qixi Photoelectric Co., Ltd. is mainly to improve the company's performance in light of market demand. However, the company also warned of the existing risks: the LED market is highly competitive, and the main products of the newly established subsidiaries do not involve LED core technology.
According to industry sources, according to the variety of LED application products can be divided into five categories, information display, traffic lights, automotive lights, LED backlights and semiconductor lighting.
“In the case of LED street lamp procurement, this year, the state will spend 40 billion yuan to provide 30% financial subsidies for LED streetlight users. From March of this year, all public works lighting can only use LEDs. This will drive hundreds of billions of markets," said the industry.
However, the director of the Optoelectronics Company told reporters that the LED market is currently in a fierce competition. Since the beginning of last year, it has entered the industry reshuffle period. The international giants and the domestic LED companies that are vying to list have become the leaders of the reshuffle, and Qixi has no relevant industry accumulation. It is not a good time to enter at this time. “The LED market is just like the mobile phone market. It’s a mixed bag and it’s faster to shuffle.â€
On this issue, Qixi’s secretary-general said in an interview with the media that at present, the company’s foundation in LED is indeed insufficient to undertake the company’s main business, but some businesses do some to look at it, not to say that it will definitely go to this. Turn in direction.
Zhang Yi told reporters that Qixi’s overall profit support is mainly due to the revitalization of assets such as the glory days, and if there is no new growth point, these will have a broken day.
( This article is reproduced on the Internet. The texts and opinions expressed in this article have not been confirmed by this site, nor do they represent the position of Gaogong LED . Readers need to verify the relevant content by themselves. )
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