In the middle of a large number of mobile phone conferences in late October, on the evening of October 20th, FIIL headphones were released. Wang Feng, standing on the stage, showed nervousness that was inconsistent with his experience. He released three products in one breath, and even did not guide. The audience under the audience applauded and cheered, and the performing stars, technology, and capital of the event participated in the event, and they did not come to the stage to drink.
In the end, he only said: There have been four times of Caton tonight, at least three mistakes, please bear with me.
Compared with the "Wenqing version of the nut mobile phone" conference held by Lao Luo the previous night, Wang Feng is not like the "headline brother" in the entertainment news. No one doubts that he is playing the ticket.
"Greed" Wang Feng released three products: headset, Bluetooth, earphones
I have had an introduction about why Wang Feng is a headset and who chose a founder team member. In terms of products, this time released:
FIIL (head-mounted ear noise reduction HIFI headset), priced at 1059 yuan; FIIL Wireless (wireless head-mounted ear noise reduction HIFI headset), priced at 1599 yuan; FIIL BesTIe (circle iron combined HIFI headset), the price 599 yuan;
Among them, FIIL wireless will be released in November, and others can be booked on FIIL official website and Jingdong. It can be seen from the exclamation of the audience that this price seems to be lower than expected, at least about 500 yuan lower than the expectations of Lei Feng.
Let's take a look at the product parameters:
FIIL three headphones are equipped with streamer silver, magic shadow red, starry blue and blue; with independent research and development TDDC acoustic system (bass booster + double damping double back cavity); 570 mAh lithium battery battery life, noise reduction open The battery life is 50 hours; the speaker unit uses a 40 mm moving coil unit; the head clip has a clamping force of 5 Newtons; standard accessories include Apple Wire Control, Android Remote Control, Carabiner, and USB cable;
Similar to the cable version, FIIL Wireless has an upgraded configuration and Bluetooth 4.1 technology. The wireless distance is 100 meters and can connect 2 Bluetooth devices at the same time. It can be paired by long-pressing multi-function keys and supports NFC touch pairing.
FIIL BesTIe uses dynamic ring + Lou's moving iron unit WBFK-30095, Wang Feng's "greedy" expression, BesTIe in the high-pitched sound, bass, distortion contrast, phase coherence, transient response and other technical details, the sound quality is strong .
Regarding the streaming media construction that was disclosed to reporters in the interview, Wang Feng did not mention more at this conference. He launched an app called “FIIL+â€, which provides pairing navigation, setting style, setting sound field, OTA. Firmware upgrade, downtime and other functions.
Wang Feng also released a set of data at the press conference: R&D engineers accounted for 75% of the team members, and Fiil already owns or will soon have 13 technical patents issued by the State Intellectual Property Office.
When the product is inspected, can Wang Feng occupy half of the world of headphones?
On-site a headphone enthusiast compared the FIIL headset with Bose SoundTrue on-ear headphones (1190 yuan) and the domestic base point MC2 headphones (680 yuan). He told us, "From the audition, the Fiil headset is more than the two. Not weak, if compared with the 2,000 yuan headphones, blind listening will not be inferior. The sound capture seems to be more abundant. Further feelings, detailed reports in a few days. Now the most anticipated is the Bluetooth version."
From the demand point of view, headphones, or other fashion products are mostly not just needed, one of the investors of FIIL headphones, Qingshan Capital related people told Lei Feng, FIIL headset will follow in marketing, I think FIIL headphones will also Put the next round of financing on the agenda.
In general, the quality of FIIL headphones plus the price of 1099 yuan can attract a group of "light" HIFI or fashion-conscious young people, which is what Wang Feng calls "mass musicians". The product positioning is relatively easy, but If you can open the situation, you must always look at the sales.
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