CEO of Encore Technology: To be the "Lei Army" of the IoT industry

On the 5th floor of an industrial park building located only 3 kilometers away from Shenzhen Baoan Airport, Anxin Ke Technology CEO Office saw Zhao, the founder and CEO of the Internet of Things module company, a typical introverted, pragmatic, decisive and dedicated Shenzhen Manufacturing owner.

Not long ago, Anxinke Technology just reached a "TA+" strategic cooperation with the third-party intelligent hardware cloud platform service provider graffiti intelligence.

"When we had not entered this field two years ago, the price of the wifi module was 4-5 times the current market price, and a module could sell for more than 40 to 50 yuan. You said! How can such a price industry endure? How do you sell so expensive, so many small and medium-sized enterprises and home appliance manufacturers? So many good products idea, not because there is no good price can not be achieved! Intelligent hardware is not so play!"

Zhao’s face was slightly twisted and filled with indignation, as if he were the representative of small and medium-sized manufacturing companies.

"You have made a fortune, what about the industry? The market will never get up."

He is still worried.

"The essence of this industry development is actually very simple: one, easy to use, two, affordable. The market needs to be activated!

The price will come down, the quality will go up, the whole industry can play well, and everyone can make money. Anxin has been seeing this clearly since entering the market two years ago, and has been working hard to lower the price of module hardware. ”

“Is anyone commenting that you are the price butcher in the IoT IoT field?” I asked,

"Yes, but some people have said that I am Lei Jun in the field of IoT modules." He replied slyly.

"I don't like to comment on me like this, but if the "price butcher" and "Lei Jun" can be based on our Anxin can promote the healthy and rapid development of the entire IoT market in the Internet of Things, the market is truly activated, I am willing to come. When this "Lei Jun", even "butcher", hahaha."

-- After the entire conversation, I figured out a set of Anxin numbers:

“Into the IoT IoT Industry in 2014”

“The price of the wifi IoT module industry has averaged around 40 yuan, and it has successfully reached the level of 10 yuan.”

“First activate market demand, expand market cakes, and then consider your own profit margins.”

“In just one year, the company’s IoT modules are located in every corner of the globe.”

“At least 300,000 R&D customers worldwide are trying out their modules.”

“Only one of our ESP8266 modules has sold more than 5 million units.”

“It is estimated that the number of client devices will be 10-20 million in 2016, and our market share is expected to reach 20%.”

“We first activate market demand, expand market cakes, and then consider our own profit margins.”

“With only one year of events, the company’s IoT modules are located in every corner of the globe.”

“At least 300,000 R&D customers around the world are trying out their modules. Only one of our ESP8266 modules has sold more than 5 million units.”

In just one year, the company's IoT modules are located in every corner of the world, and at least 300,000 overseas companies around the world are experimenting with their modules.

--IoT Xiaomi in the Internet of Things industry. Like the pole.

"I studied electronics. In 2004, I worked as a hardware engineer in Shenzhen. I did it for 8 years, but it was a bit different from other engineers. I was particularly confident and proud of the unit's products and technology. The level of research and development is far from satisfying my appetite. I can do more of the products of B. B. In 2012, I started to do it myself, huh, huh.

At that time, I didn't have any idea about entrepreneurship. I felt that I could do everything and make a bullish product in the industry. During this period, I also smashed a lot of pits, and my eyes were low-handed and low-handed. Ha ha. ”

Mr. Zhao couldn't help but laugh out, his hands slammed his face, and the typical confidence and shyness of the technicians mixed.

People with high talents often have the "high pride" associated with their own strength and self-confidence.

People who are "proud" often have another trait, that is, the pursuit of perfection.

"I pursue the perfection of the product..." said Zhao.

"What constellation Zhao is?"

"virgin."

"Ha ha ha, like the image, typical typical. Virgo workaholic."

"But the perfection of the work will inevitably lead to the imperfection of the family. Since I started my own business, I am most sorry for the family and children. My wife and children will have complaints. My daughter is always looking for my father. Q: Where did Dad go, how dad came. I am not at home. I am sorry for them."

In the end, Zhao made up the sentence and was slightly awkward.

As for our "TA+" strategy of graffiti intelligence, I think so:

“The micro-operating system development, cloud service construction, and APP design involved in the Internet of Things industry are all lacking in our traditional equipment industry. Providing the best integrated software and hardware solutions, this requires joint cloud service vendors. The final landing of the product. These are what we don't have, and it is precisely the advantage of the "hardware cloud platform".

"We have worked with more than a dozen IoT cloud platforms on the Internet of Things before and after," but the cooperation is the same as marriage. The most important thing is to choose the platform that suits you. What is suitable for us?

-- Both sides are doing their best and try their best to be powerless. The pace is the same, the goals are the same, and everyone's vision is the same.

Graffiti intelligence is our best partner choice. In the final analysis, the "human" factor has contributed to our cooperation with graffiti intelligence, people and teams, people-derived views, goals, visions, enthusiasm, and so on. All in is fully invested.

-- "Technology is dead"

To this end, Anxin and the graffiti smart have established a "project joint response mechanism working group", each stationed technical personnel, facing the product and service issues arising from many products hardware and software and cloud platform projects, the two sides will be based on soft Hardware cloud overall solution for problem troubleshooting, system diagnosis and targeted solutions.

At the beginning of the year, we exported smart heaters to South America. In the second quarter, we exported smart air conditioners to North Africa. We achieved perfect synergy in the software and hardware integration solution from module to cloud, ensuring that the products implanted in our product solutions fit perfectly. In terms of user interaction experience, positive feedback from local channels and end users was also obtained.

These are the common foundations and practical significance of the strategic cooperation between the two high-quality partners I believe that Anxinke Technology and Graffiti Intelligence have achieved. ”

I see the IoT market.

"Anxin can do IoT hardware products and hope to lead the market, instead of following the market and copying the market. I hope that our products and market ideas will be launched. Others think that your ideas are correct and promising. They will naturally follow. .

In recent years, many industry companies have laid out different market segments or vertical businesses in different industries, such as smart homes, smart communities and other smart home front-loading markets, but Anxin can not limit its focus on a vertical market segment, just like Just said, we hope to improve the price advantage on the basis of quality, increase the coverage of shipments, activate the market as a whole, and let the partners of the industry chain grow together.

“Will Axin still expand its brand of smart hardware products?”

“Yes, we will do a single item that is practical, has a large shipment, and is sticky.”

For example, Ai-box intelligent air conditioner remote control is the second one of Anxin's self-owned brand intelligent hardware products. I counted it, Jingdong crowdfunding price is 39 yuan, the module cost is 10 yuan, which means that 29 yuan has to bear all the All costs of raw materials, processing and manufacturing, warehousing and logistics, and sales. Is there still a profit for this price? "

“There is almost no profit, but we have to come up with a low-priced, user-friendly, practical, user-friendly product to let users experience the charm of the Internet of Things IoT,” the ultimate experience of low-cost products "This may be a bit like Xiaomi's original industry insight and market strategy in the mobile phone industry.

According to my point of view, the intelligent hardware devices under the hardware cloud platform application are divided into indoor and outdoor scenes. In addition to the strong vertical application of “temperature” and “brightness”, we also focus on “anti-children’s anti-lost, positioning "Wait for outdoor scenes.

“Don't look at our relatively low-key in the industry, Anxin's IoT wifi module is highly recognized around the world. According to feedback from agents and distribution channels: we have hundreds of thousands of developers and engineers around the world. They are distributed in In Silicon Valley, Europe, and Asia, there are developers and technology R&D personnel. It is really good to enter this market for two years. I don’t want to be humble at this point."

The above is all hardware, the Internet of Things industry in addition to hardware and apps, SDKs and other software in the module, "cloud service" is the "big head"!

This line is now, the biggest feeling is: "Cloud Service" is the "core" of the IoT intelligent hardware industry, "soul", the hardware we have provided in the past is just a "torso".

"Cloud service" is not a small company small business can do, it requires a long time of technical experience, especially its "data, networking, etc. security." In the early days, the “cloud” did restrict the development of most small and medium-sized IoT companies.

Haier, Midea, Gree and other large manufacturing companies have launched their own cloud platforms and cloud services, but unfortunately most of them are limited to their own devices, and the open road between various IoT platforms is difficult. What about the smart hardware cloud services of many small and medium enterprises?

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