After the past year's experience and review, Motorola officially confirmed the new brand strategy: Moto's product brand will be adopted back to "Motorola" and will be implemented in the next 12 months of product promotion and other aspects. This also means that everyone has been worried about the end of the "Motorola brand name crisis", which is undoubtedly an exciting good news.
Moto product brand will adopt "Motorola"
With the change of the concept of the new leadership team, the Motorola brand name will no longer be avoided in the future, and the iconic and historic “batwing†icon will be centered. After Motorola invented the mobile phone, Lenovo hopes to make good use of this historical value.
Lopez Research analyst Maribel Lopez said: "Motorola Motorola is a symbol of quality and innovation of the iconic brand, change the name is a bad idea."
Motorola Mobility’s CMO Jan Huckfeldt said: “It is foolish to throw away Motorola Motorola’s name. His ultimate goal is to use the original Motorola brand DNA, again making Motorola a superior brand.â€
Motorola officials also stated that they have not yet launched a new Smart watch / Android Wear plan. Moto 360 will be temporarily closed. Previously, the “News†of Russia reported that Lenovo decided not to launch smart phones such as Motorola and Vibe. All mobile phones will be sold under the “Lenovo moto†brand, which may be only a strategy for the Eastern European region, or this strategy has been successfully implemented. veto. However, whether China will use Moto's brand to "Motorola", the current Lenovo and Motorola officials have not yet said publicly.
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