In the first half of 2017, the color TV industry experienced an unprecedented industry winter. According to authoritative data, China's domestic color TV retail sales in the first half of 2017 was 21.81 million units, down 7.3% year-on-year. Under such a background, color TV companies continue to cater to the needs of consumers, and based on technological innovation, actively create high-end, differentiated brand image, in order to get rid of the price war. After a winter, I finally ushered in the spring days. With the integration of cutting-edge technologies such as the Internet of Things, big data, and artificial intelligence, the color TV industry is gestating huge market prospects and has produced many exciting products.
AWE 2018 TV new product to see first
As one of the three major exhibitions in the world, which is in line with IFA and CES, AWE will officially kick off in Shanghai. Every year, it will bring together enterprises and products in all fields of the upstream and downstream industries of the home appliance industry. It is a true annual event for the home appliance industry and an international social platform for cross-domain exchanges among global enterprises. The scale of this year's AWE 2018 exhibition will be further expanded. It is expected that the number of exhibition halls will reach 10 and the number of visitors is expected to exceed 250,000.
Major TV manufacturers will launch a new round of competition on AWE 2018
In the past, AWE exhibitions were mainly based on white goods, but in the case of changing market demand, TV-based black goods have become an indispensable and beautiful scene at AWE. New display technologies such as OLED, Micro LED, QLED, 8K, HDR are coming one after another. Major TV manufacturers will also launch a new round of competition in the exhibition. The TV industry is also in such a fierce competition. Pushing down the new and constantly improving.
TV products have become an indispensable and beautiful scenery at AWE
Nowadays, more and more companies choose to show their flagships on AWE. There are nearly 100 conferences on AWE 2017, and this trend will continue on AWE 2018. At present, more than ten brands have already confirmed their participation in the TV field. On the eve of the launch of this exhibition, we will preliminarily predict new products for several key brands. Let us take a look at them.
Joint venture domestic brand positive competition
In 2017, consumers have gained more understanding and recognition of new TV display technologies. Under such market conditions, the competition in the TV industry has officially returned to the development path centered on display technology. Who can master the core technology, who It will curb the throat of the future TV industry, and this will accelerate the updating and iteration of technology. Under such a development path, the new products launched by major manufacturers will put the core of competition on the picture quality. Although AWE 2018 has not yet officially opened, I have already learned about the new products of several major manufacturers.
·Sony
At the CES at the beginning of this year, Sony introduced the new A8F OLED TV and the new X9000F LCD TV series. Sony X9000F TV series has been listed in China at present, and Zhongguancun Online has also made the most detailed test of this series of products, "The new benchmark for LCD sports quality!" Sony 2018 X9000F TV first test. It is expected that on this year's AWE 2018, Sony will focus on the new OLED TV A8F, when domestic consumers will be able to experience this OLED TV product at close range.
Sony OLED A8F TV will be the key product of this year's AWE 2018
Sony's new BRAVIA OLED A8F series is equipped with Sony's exclusive 4K HDR image processing chip X1 advanced version, as well as differentiated screen sound technology, and will be available in 65-inch and 55-inch size segments. In terms of appearance, Sony A8F series OLED TV abandoned the previous A1 series bracket design, using the traditional base design, which may be the first step for Sony OLED TV to go to the more intimate market. In any case, this product is very worth looking forward to. .
·Sharp
Sharp officially released the world's first consumer-grade 8K TV in September last year. At the same time, the regions released simultaneously in Berlin, IFA, Tokyo, and Taipei, are enough to see Sharp's emphasis on 8K TV and 8K ecology. To be frank, the current 4K TV is quite popular, but the film source is extremely scarce, so Sharp's 8K TVs are the most popular. However, as a high-end TV brand in the TV industry, Sharp's launch of 8K TV must be a comprehensive strategy. Sure enough, Dr. Chen Zhenguo, vice president of Foxconn Technology Group, said that “Sharp will be the father of LCD from the father of LCDâ€, and his ambition is full.
Sharp is expected to launch a more intimate 8K TV on this AWE 2018
As the father of the new 8K ecology, the author speculates that Sharp will launch a more intimate 8K TV on this year's AWE 2018. After all, TV as the best way to display the terminal, the popularity will play a vital role. Not only that, in order to improve our "vision", Sharp "8K ecological application, eight intelligent life", from the work, education, entertainment, family social, environmental car, property transaction procurement, health and safety to explore, only The coverage is wide enough, and the so-called ecology can be called ecology. Obviously, Sharp is ready to lead the new era of 8K. We also expect Sharp to bring us more surprises at this year's AWE 2018.
·Hisense
As a traditional TV manufacturer in China, Hisense has further established its leading position in the past two years. At the beginning of the year at CES 2018, Hisense U9 TV was shocked, pioneering the use of 1000 Zone technology, while using 1056 backlight partitions, as well as the self-developed Hi View Pro graphics chip. The advent of Hisense U9 has undoubtedly proved itself in the high-end TV market. As the originator of dynamic backlight partition technology, Hisense's accomplishments in backlight partition technology have become the pride of domestic brands.
Hisense is expected to launch a pro-people-class World Cup custom TV at this AWE
In addition to the flagship U9, Hisense is expected to launch a more mainstream model on this year's AWE 2018, which should be the same as the U series. At the same time, Hisense, as a sponsor of the 2018 Russia World Cup, launched the World Cup custom model. It is not impossible. At the same time, in order to better view the motion picture, Hisense is bound to introduce more innovative technologies for dynamic pictures, let us look forward to it.
·TCL
TCL also acts as a domestic TV manufacturer and has proved itself in the US market. In the past 2017, TCL TV successfully ranked Top3 in the US TV market, and was also rated as the fastest growing TV brand in the US. A strong Chinese force.
TCL is expected to fully upgrade its three series at this AWE
At this year's AWE 2018 exhibition, TCL is expected to fully upgrade its three series (X/C/P). As the most high-end TV series of TCL, the X series will definitely further improve the picture quality. The C series is the ultimate viewing experience. It is expected that the new series will also be upgraded in terms of product quality and sound quality. The P series faces more mainstream consumers, and this year's updated products are expected to further enhance the product technology. The three series meet different positioning people, which is the success of TCL TV.
Written at the end:
Under the situation that the domestic economic structure is transforming into a consumer economy, the term consumption upgrade has become the mainstream trend of the TV market in recent years. In the continuous transformation and upgrading of the color TV industry, it has followed the general trend of rapid development of information consumption, and thus accelerated the update iteration of new display technologies. On AWE 2018, new technologies such as OLED, quantum dot, HDR, and artificial intelligence are bound to usher in a concentrated outbreak period, which has become the main development trend of the year.
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