In recent years, as more color TV brands have entered the OLED TV field, OLED TVs are expected to maintain their dominant position in the high-end TV market. It is predicted that OLED TV shipments will reach a record high of 2.5 million units in 2018, a significant increase from 1.5 million units in 2017. 
According to the author's understanding, this year's OLED TV market has been actively promoted by international companies such as Sony and Skyworth, and the products have received favorable comments in the terminal market. OLED TV shipment performance exceeded expectations. Although OLED organic materials have problems of color deterioration, they may appear after a long time. However, OLEDs are superior to LCD TVs in terms of color saturation, contrast, and thinness, and mainstream TV brands are still interested in the development of OLED screens.
At the same time, although OLED competitor QLED technology is superior to OLED in color saturation and has no service life problem, it is difficult to maintain long-time emission due to poor external quantum efficiency, making QLED display still difficult to achieve commercialization.
In terms of price positioning, the manufacturing cost of OLED panels is also declining. Taking the example of a 55-inch ultra-high-definition OLED panel, the second quarter of 2017 decreased by 55% from the first quarter of 2015, compared with the 55-inch Ultra HD LCD TV panel. The price gap has been reduced from 4.3 times in the first quarter of 2015 to 2.5 times. It is estimated that by the first quarter of 2021, the cost will further drop to 242 US dollars, which means that the prices of OLED and LCD panels are already very close.
The panel price directly affects the final selling price of OLED TVs. According to AVC statistics, the average price of Chinese OLED TV products changed from 2014 to 2017. With the drop of OLED panel prices, the price of OLED TVs has dropped by 50%, especially for domestic brands. The prices are closer to the people. This is very positive for promoting the popularity of OLEDs.
In addition, Chinese panel makers have begun to lay out the OLED TV panel market. Among them, BOE has successfully developed OLED TV panels and is accelerating mass production. China’s first self-developed OLED TV released by Skyworth uses BOE’s OLED panel. It indicates that the future OLED TV panel can not only rely on imports.
It can be seen that, with the increase in the output of OLED panels and the active participation of other panel makers, the production capacity of OLED TV panels will increase rapidly. In the future, there will be further downward adjustment of OLED panel prices, and the OLED TVs will enter the popularization phase just around the corner.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
At the same time, although OLED competitor QLED technology is superior to OLED in color saturation and has no service life problem, it is difficult to maintain long-time emission due to poor external quantum efficiency, making QLED display still difficult to achieve commercialization.
In terms of price positioning, the manufacturing cost of OLED panels is also declining. Taking the example of a 55-inch ultra-high-definition OLED panel, the second quarter of 2017 decreased by 55% from the first quarter of 2015, compared with the 55-inch Ultra HD LCD TV panel. The price gap has been reduced from 4.3 times in the first quarter of 2015 to 2.5 times. It is estimated that by the first quarter of 2021, the cost will further drop to 242 US dollars, which means that the prices of OLED and LCD panels are already very close.
In addition, Chinese panel makers have begun to lay out the OLED TV panel market. Among them, BOE has successfully developed OLED TV panels and is accelerating mass production. China’s first self-developed OLED TV released by Skyworth uses BOE’s OLED panel. It indicates that the future OLED TV panel can not only rely on imports.
It can be seen that, with the increase in the output of OLED panels and the active participation of other panel makers, the production capacity of OLED TV panels will increase rapidly. In the future, there will be further downward adjustment of OLED panel prices, and the OLED TVs will enter the popularization phase just around the corner.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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