Shilihe Lighting City determines the brand's three-prong strategy

Going east along the Shilihe Bridge, the home and the home are diagonally opposite. A semi-circular billboard with the wholesale trend of Shilicheng Lighting is particularly eye-catching. Behind it is a bright Shili River for people's home life. Lighting City. In Beijing's large and small lighting market, Shilihe Lighting City is not the oldest, nor the largest, but it is the most dedicated and persistent to the brand. From 2003, it played the "Shilihe" From the day of the signboard, Shilihe Lighting City takes honest service as the criterion, creates a comfortable shopping environment in all directions, and spares no effort to send light to thousands of households. This persistence makes Shilihe Lighting City become a Beijing lighting store. The new star, illuminating it step by step into the brand lighting market.
Integrity service shows brand style

If you want to be the most indispensable household item in your home decoration, it must be a bright light. Whether it is the popular "apron-style decoration" in the upper part of the 1980s, it is still the popular minimalist decoration, and the lamps with different shapes are always essential. Lighting stores of various grades and scales have also surfaced, which has promoted the gradual development of the lighting industry. However, behind the rapid development of large and small lamps and lanterns market, there are loopholes that cannot be ignored: service. Starting from the service and using the impeccable integrity service "Sword" market is the famous way of Shilihe Lighting City.

“At present, the various professional lighting markets in southeast and northwest of Beijing are almost all merchants entering the market, and this model has the biggest 'short board' is the service. Because the quality of each resident merchant and salesperson is uneven, so It is difficult to guarantee the standard service behavior.” The general manager of Shilihe Lighting City, who has a lot of experience in store services, does not avoid the “pain” of the lighting sales market. In his view, there are loopholes that are not terrible. As long as you try to make up and repair it, there will always be times when consumers are satisfied.

In particular, he responded that the Shilihe Lighting City where he took office was also interpreted like this. “Year of Quality” has made people praise the products sold by Shilihe Lighting City. The “Year of Service” has made people experience that the customer is God’s wonderful, “gradual authorization” to ensure that people buy genuine brand products, “Four Ten days of return and exchange and "first pay" make people worry about shopping... Dedicated to the services that make peers look at each other, Shilihe Lighting City has not only become a model for peer learning, but also has become a well-known lighting brand in Beijing.


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