Twelve years ago, Zhao Guosong, a technical expert from Sunshine Lighting, founded Chenhui Lighting Co., Ltd. for his love of technology and products. He has a dream to break down the sun's rays, so that light can not only serve the purpose of lighting, but also meet the needs of all aspects of people's lives. So he devoted himself to the in-depth research and development of light source products with great enthusiasm. After more than ten years of research and development, Chenhui has its own series of high-end special lightwave optoelectronic technology products, and in the application of more than 120 countries and regions around the world, it has won the same reputation as international high-end brands.
Twelve years later, Chenhui? Guangbao returned to China with international leading high-end light source technology and products, and is committed to the development of China's light source technology with the expected light source technology and international leading light source application technology. Let us approach Zhao Guosong (hereinafter referred to as Zhao) to understand the marketing strategy of Chenhui?
Biography:
Zhao Guosong, Zhejiang Shangyu. Chairman of Zhejiang Chenhui Lighting Co., Ltd., representative of Shaoxing Municipal People's Congress, representative of Shangyu Municipal People's Congress, explorer and innovator of China's light source technology research.
Start the domestic market and build a corporate brand
Reporter: Hello, Mr. Zhao. First of all, thank you very much for accepting our interview during your busy schedule. As an export-oriented company, what kind of opportunity is it to start the domestic lighting market with Chenhui Lighting, which has already started in foreign countries?
Zhao: No foreign market is not strong, no domestic market is unstable! In the face of the global market, as a Chinese lighting company, the domestic market is always our root, and the foundation of the company's foothold in development. At present, the domestic lighting industry is in a market with sequencing, no monopoly, low brand concentration, undefined competition pattern, and the coexistence of crisis and opportunity. The secondary integration of the industry is imperative. The domestic market will be the main battlefield for the next round of world lighting brand competition. Many international brands and domestic and foreign sales companies are looking at the Chinese market and speeding up the pace of entry. Now is the era of rapid competition, and slow means backwardness, which means losing competitive advantage and opportunities.
Chenhui Lighting has been developing in foreign markets for more than 10 years. Starting from the long-term development of the company, Chenhui has already reached the domestic opportunity to build a brand. It is also an inevitable trend. Exporting and domestic sales together, domestic and foreign strong and strong grasp, can effectively enhance the company's ability to resist risks, paving the way for higher, faster and stronger development of future enterprises.
As an export-oriented company, the foreign market is still doing a passive marketing. It is still an OEM of international brands and still lacks the brand's right to speak in the international market. There are few lighting brands in China that are leading the international market. This is worth pondering. This is the embarrassment of China's lighting industry and enterprises. To this end, Chenhui proposes to be the brand-oriented strategic positioning of “world-class Chinese brandâ€, and is proud of “national brand†and strives for the right to speak for Chinese lighting brands in the world market.
Despite the good development of Chenhui's foreign market, the Chinese market is the foundation of Chenhui's development and the long-term root of the brand. China is the best market. In particular, the country has adopted “energy-saving and emission reduction†as a national policy. It is based on domestic development and can best reflect the social value of enterprises.
Reporter: At the beginning of the domestic market, we saw a very different light source company. This is Chen Hui. From the product segmentation of Chenhui? Guangbao, to the innovation of the terminal experience store, and the segmentation of the target consumer group, what are the purposes and significance of these practices?
Zhao: There is only one purpose, so that more subdivided consumer groups can use the light source of environmental protection, energy saving and health to enjoy a healthy light life. Chenhui? Lite-On's special light source products can effectively improve environmental problems, and bring the most obvious benefits to people is the improvement of the living environment and the effective promotion of growth. Chenhui? Guangbao not only provides light, but also uses light to influence the environment, change the environment, change the environment into the most satisfying and most suitable environment for human life, and achieve the ideal state of health, harmony and ecology.
Chenhui? Lite-On from the product segmentation to the terminal experience store innovation, this is a market development trend, is a market-differentiated innovation, is the introduction of a healthy concept, is a healthy life. Chen Hui? The personalization of Lite-On has changed the concept that light can only be used for lighting, creating a new field with light. Light changes life is an inevitable trend and trend, but we have opened a head and become an innovator in this field.
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Twelve years later, Chenhui? Guangbao returned to China with international leading high-end light source technology and products, and is committed to the development of China's light source technology with the expected light source technology and international leading light source application technology. Let us approach Zhao Guosong (hereinafter referred to as Zhao) to understand the marketing strategy of Chenhui?
Biography:
Zhao Guosong, Zhejiang Shangyu. Chairman of Zhejiang Chenhui Lighting Co., Ltd., representative of Shaoxing Municipal People's Congress, representative of Shangyu Municipal People's Congress, explorer and innovator of China's light source technology research.
Start the domestic market and build a corporate brand
Reporter: Hello, Mr. Zhao. First of all, thank you very much for accepting our interview during your busy schedule. As an export-oriented company, what kind of opportunity is it to start the domestic lighting market with Chenhui Lighting, which has already started in foreign countries?
Zhao: No foreign market is not strong, no domestic market is unstable! In the face of the global market, as a Chinese lighting company, the domestic market is always our root, and the foundation of the company's foothold in development. At present, the domestic lighting industry is in a market with sequencing, no monopoly, low brand concentration, undefined competition pattern, and the coexistence of crisis and opportunity. The secondary integration of the industry is imperative. The domestic market will be the main battlefield for the next round of world lighting brand competition. Many international brands and domestic and foreign sales companies are looking at the Chinese market and speeding up the pace of entry. Now is the era of rapid competition, and slow means backwardness, which means losing competitive advantage and opportunities.
Chenhui Lighting has been developing in foreign markets for more than 10 years. Starting from the long-term development of the company, Chenhui has already reached the domestic opportunity to build a brand. It is also an inevitable trend. Exporting and domestic sales together, domestic and foreign strong and strong grasp, can effectively enhance the company's ability to resist risks, paving the way for higher, faster and stronger development of future enterprises.
As an export-oriented company, the foreign market is still doing a passive marketing. It is still an OEM of international brands and still lacks the brand's right to speak in the international market. There are few lighting brands in China that are leading the international market. This is worth pondering. This is the embarrassment of China's lighting industry and enterprises. To this end, Chenhui proposes to be the brand-oriented strategic positioning of “world-class Chinese brandâ€, and is proud of “national brand†and strives for the right to speak for Chinese lighting brands in the world market.
Despite the good development of Chenhui's foreign market, the Chinese market is the foundation of Chenhui's development and the long-term root of the brand. China is the best market. In particular, the country has adopted “energy-saving and emission reduction†as a national policy. It is based on domestic development and can best reflect the social value of enterprises.
Reporter: At the beginning of the domestic market, we saw a very different light source company. This is Chen Hui. From the product segmentation of Chenhui? Guangbao, to the innovation of the terminal experience store, and the segmentation of the target consumer group, what are the purposes and significance of these practices?
Zhao: There is only one purpose, so that more subdivided consumer groups can use the light source of environmental protection, energy saving and health to enjoy a healthy light life. Chenhui? Lite-On's special light source products can effectively improve environmental problems, and bring the most obvious benefits to people is the improvement of the living environment and the effective promotion of growth. Chenhui? Guangbao not only provides light, but also uses light to influence the environment, change the environment, change the environment into the most satisfying and most suitable environment for human life, and achieve the ideal state of health, harmony and ecology.
Chenhui? Lite-On from the product segmentation to the terminal experience store innovation, this is a market development trend, is a market-differentiated innovation, is the introduction of a healthy concept, is a healthy life. Chen Hui? The personalization of Lite-On has changed the concept that light can only be used for lighting, creating a new field with light. Light changes life is an inevitable trend and trend, but we have opened a head and become an innovator in this field.
1 2 Next Page
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