December 27, 2005... Final Year Ball Will Be Lit with Traditional Bulbs - 2006 Marks Debut of LED Lighting
New York, New York USA--Dec. 27, 2005--Marking the switch from traditional lighting to advanced, environmentally responsible solid-state lighting (SSL), Royal Philips Electronic, will usher in 2006 by sponsoring a charity auction of the light Bulbs used to illuminate the New Years Eve Ball above Times Square. One-hundred percent of the winning bid on the auction will benefit the American Red Cross Disaster Relief Fund. The charity auction, part of the companys Next Year is brought to you by Philips Advertising campaign, will take place from Dec. 30, 2005 to Jan. 6, 2006. Consumers can place bids at
New Years is an ideal opportunity for people to pause for a moment and contemplate the last year, said Paul Zeven, CEO, Philips Electronics North America. We see this pause as an opportunity to help consumers spread goodwill. Philips and its North American employees have Donated more than $1 million (USD) to the Red Cross Disaster Relief Fund in 2005. The Disaster Relief Fund enables the Red Cross to provide food, shelter, counseling and other assistance to victims of thousands of disasters across the country each year.
For the past five years, Philips has been the light bulbs for the Waterford Crystal Ball. Philips Halogena Brilliant Crystal light bulbs, exclusively engineered for the New Years Eve Ball, illuminate the exterior. The interior of the ball is lit by several colors of All the bulbs will be authenticated with a production number etched in the bulb and will be shipped to the winning bidders with an accompanying letter of certification .
Beginning in December 2006, Philips will light the New Years Ball with solid-state or LEDs. LEDs are part of the growing solid-state lighting category, which is set to revolutionize the lighting industry, offering dramatic reductions in both electricity consumption and costs.
Foremost among the many advantages of using LEDs is their positive environmental impact. Because they light without generating extreme heat, a sustainable technology is created which yields significant energy savings. LEDs are already being used in automotive lighting, traffic signaling and signage.
Consumers can also share their New Years resolutions online through the companys microsite, Users can enter their resolution and email it to others or direct others to view it on the living globe that will be visible for the week of New Years and scrollable for all posted resolutions. For those individuals who post resolutions, they also will have the chance to register to win one of the actual bulbs used in Times Square for the New Years celebration.
About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is one of the worlds biggest electronics companies and Europes largest, with sales of EUR 30.3 billion in 2004. With activities in the three interlocking domains of healthcare, lifestyle and technology and 161,100 employees in more than 60 countries, it has market leadership positions in medical diagnostic imaging and patient monitoring, color television sets, electric shavers, lighting and silicon system solutions. News from Philips is located at
Contacts
Philips Electronics North America
Andre Manning, 646-508-4545
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