China has become the world's largest producer and exporter of lighting appliances. Currently, it produces 4 billion lighting products per year globally, while China manufactures 90% of the total.
However, since 2008, due to the influence of national macro-control, real estate, building materials and other industries have been subject to certain restrictions, as the lighting industry in these industries upstream and downstream has also been affected.
According to the reporter's understanding, as China's traditional manufacturing advantages have gradually declined due to factors such as rising raw material prices and increased labor costs, the export of lighting products has shrunk considerably, especially for companies exporting to the North American market.
The lighting industry faces a reshuffle
This year, the lighting industry is in a tough situation. Yin Wei, vice president of Huizhou NVC Optoelectronics Technology Co., Ltd., told reporters that some small enterprises mainly engaged in processing in the lighting industry have experienced difficulties in surviving this year. Even a larger company will fall into a difficult situation if it expands blindly.
In such a difficult period of development, the lighting industry is facing a pattern of reshuffle. Because the basic environment of the lighting industry is that the industry is more dispersed, each company only occupies a small share of the industry. In such a difficult period of development, the lighting industry is facing a pattern of reshuffle. Yin Yi firmly believes that competitive enterprises still have great development prospects.
He believes that this year the government has introduced various policies and finances to support and subsidize energy-saving lamp technology. The government has invested ample funds. At the same time, customer demand has also turned to energy-saving and environmentally friendly products. All lighting companies spontaneously and consciously shift their research and development focus to energy-saving technologies. For companies that have an environmentally friendly product line, it has brought greater development opportunities.
The focus of the existing products in the lighting industry has also turned to environmental protection, and the proportion is increasing. NVC Optoelectronics Technology Co., Ltd. seized this development opportunity and increased the sales of second- and third-tier cities. From the previous year, 1,500 sales outlets nationwide, this year, the number of sales increased by 600. The sales in the first half of the year reached 3 to 4 times the industry average. .
Want to create a card to get rid of the predicament
At present, the government regulates the lighting industry through various policies, including energy efficiency labels and energy-saving subsidies, and advocates the use of energy-saving lamps.
In this context, NVC Shanghai R&D Center was officially completed on July 8, and the newly developed energy-saving lamps will be listed at the same time. Yin Wei said that this will be the best energy-saving lamp product in the Chinese market, but only positioned at the mid-end price.
Yin Wei said that the development of Chinese companies mainly lies in trade, manufacturing and R&D. The Shanghai R&D Center is an important part of the company's development and research, which will speed up NVC's research and development of new products and seize market opportunities.
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