With the development of new technologies such as the Internet of Things and cloud computing, domestic smart homes such as smart phones have gradually gained recognition and enthusiasm from the public, and the market demand has grown geometrically. In 2014, in the face of the huge demand and development potential of the smart home market, major Internet companies and home appliance giants have made their efforts to gain a place, and have joined the battle for smart home “cakesâ€, and the domestic smart home market for a time. The smoke is everywhere, the fire is abnormal, and the heat does not detract from the real estate of “high light momentâ€. However, the rapid development and rapid increase of demand may not bring stability, health and sustainability of the market. On the contrary, the disorderly blind competition can only bring about chaos in the market and hinder its further development. While the smart home is booming in China, it also inevitably exposes many problems facing the development of the industry.
Unbalanced geographical development and uneven product quality
The development of smart homes in China has been for decades. Although the development potential is still very huge, the problem of geographical imbalance is also very serious. In recent years, the market demand for smart homes in China has expanded rapidly, and active market demand has led to the emergence of a large number of smart home manufacturers, but these manufacturers are mainly concentrated in economically developed regions such as Beijing, Shanghai, Guangzhou, Shenzhen and Nanjing. Internet companies and home appliance giants who have joined the smart home "war" are also mainly distributed in coastal cities, and consumers in the central and eastern regions are the main targets. The central and western regions with relatively backward economy are still in the initial stage, and smart home development The level is relatively low, and even some cities still have blanks in the smart home market.
With the increasing number of smart homes and more and more fierce market competition, smart home products such as “spring shoots†continue to emerge, and various smart lighting, smart switches, smart curtains, and smart security are all dazzling. Not connected. In fact, due to the inadequacy of market regulations, many so-called smart products are mixed, and there are some fake "smart" names, which are not the real smart home products. In addition, some smart home businesses over-emphasize the high-end and luxury of smart home products, highlighting the consumption of products, while ignoring the core functions of smart homes, greatly weakening the intelligent role of products.
Wireless technology standards are not uniform, and the industry's merchants are each “politicalâ€.
Standardization is the foundation of smart home development, and unified standards are an important driving force for the popularity of smart homes. However, there is still no uniform standard for smart home standards, and there are some norms in the local area. In the wireless network access technology agreement that has greatly promoted the development of smart homes, there has been a dispute between Z-WAVE and ZIGBEE. .
In China, the wireless access methods for smart homes are mostly extended to international standards, and still exist in multiple ways, such as Bluetooth, WIFI, Z-WAVE, X-10, ZIGBEE and SMARTROOM. Among them, ZIGBEE technology is the most widely used technology at home and abroad due to its advantages of close distance, low complexity, low power consumption, low speed and low cost, while SMARTROOM is an upgraded version of IoT sensing based on ZIGBEE technology. One of the most popular smart home wireless access technologies.
However, because there is no set of authoritative technical specifications, there is strong independence between industries and users. Different domestic businesses are still “political†and adopt different wireless technology standards, resulting in a variety of products and equipment. It is difficult to be compatible, various applications can not be effectively managed, and the quality of service is greatly reduced, which is not conducive to bringing a good smart home experience to the majority of users, which seriously restricts the rapid promotion and scale development of smart homes.
Advantage brand integration market
The rapid development of the smart home market is both an opportunity and a challenge for industry players. In the future, the smart home market will enter an integration stage. In the end, many small-scale in-house businesses will be inundated in the fierce competition, forming several of the most influential and large-scale brands to compete and develop together. situation.
The development of smart homes, whether in the concept of consumption or user acceptance, is inseparable from the recognition of more consumers. However, as smart home products become more and more difficult to meet the needs of users, smart home products will gradually develop in the direction of practical, fool, modularization and integration, which means that many smart home manufacturers, smart homes Companies and agents need to integrate their technology, capital and brand resources to continuously enhance their market competitiveness and gain the favor of more consumers.
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