Recently, the Misfit Shine fitness tracker manufacturer released a new app for the Pebble smart watch, so that users with only Pebble can also perform step counting and fitness tracking.
Although Misfit is trying to expand its user base, it also shows that the company can't see the future of vertical fitness equipment, and at this time, Pebble, Samsung, LG, Motorola, and even Apple are developing their own smart watches. A mobile phone or related device is equipped with a similar sensor. In an interview with The Wall Street Journal, Misfit CEO Sonny Vu ​​also said why the company insisted on doing business that would fail, so it was not only focused on hardware development, but the business also began to involve software.
As we all know, such as Misfit Shine, Fitbit Flex, Withings Pulse and Jawbone UP24 are relatively new smart wearable devices, and the manufacturers that produce these devices are not well-known companies, so why do people choose to buy fitness tracking from these manufacturers? Instead of buying the famous Samsung Gear 2, LG G Watch or Moto 360 smart watch? And the latter also has the same function as the former.
Of course, the former also has some advantages, for example, its price will be cheaper than smart watches, and because of its single function, the battery life will be longer. So if users don't plan to buy smart watches, they will still choose fitness-specific hardware, but Vu estimates that as more and more smart wearables enter the market, the demand for single-function devices like Shine will gradually diminish.
Of course, this does not mean that vertical fitness equipment will disappear completely. After all, people can still buy professional e-book reading devices such as Kindle or NOOK Simple Touch when they can use the tablet to read e-books. But one thing worth noting is that sales of tablets are rising year by year, while e-books are not.
Who is more promising for vertical fitness equipment and smart watches? I believe everyone will have their own opinions. But when we see more and more fitness tracker companies starting to provide independent software applications for other platforms, don't be surprised, maybe one day they will completely abandon the hardware business, we can only wait and see what has changed. .
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