2014 National Star Optoelectronics Lighting Division Sales Elite Training Summary Event ended successfully

In 2013, it was the bumper year for Guoxing Optoelectronics' general lighting business, and the domestic sales of Guoxing Optoelectronics Lighting Division gained nearly 100% growth. The achievement of this achievement is inseparable from the sales team that is operating silently in more than 20 provinces and cities across the country. In order to further improve the sales team's business ability and collaboration ability, enhance the team's cohesiveness and execution, stimulate team vitality, and lay a solid foundation for the 2014 big-footed and decisive terminal, the sales elite of Guoxing Optoelectronics General Lighting Business on January 9 The company gathered in Foshan headquarters for a period of nearly 20 days of expansion, training and summary.

In the early stage, the general sales elite of General Lighting conducted outdoor development training in Weizhou Island, Zhaoqing. Through closed, strict, intense, intense “role conversion”, “extreme speed”, “quick password”, “graduation wall” and other outdoor development projects and every summary, communication and sharing after the project, the team members Mutual trust, effective communication, and teamwork have a deeper understanding. In particular, the “Graduation Wall” project: Each student has to climb over a 4.8-meter vertical smooth wall without the aid of team members with the help of team members, which is an impossible task for many people. Finally, under the command of the captain, the 78 team members completed the task in only 12 minutes and 18 seconds under the division of labor of the team members, so that each student deeply recognized the importance of the team.

After field training, it is a comprehensive indoor training. The R&D personnel gave detailed explanations on the new products launched in 2014 from the aspects of chips, lamp beads, performance, marketing highlights, installation methods, and applicable places, and introduced differentiated products for different market needs in different regions. There are many highlights of various new products, and there are major breakthroughs in technology and appearance. The cost performance is high, and the sales team has expressed full confidence.


Team members are helping to climb the 4.8-meter high wall




Sales elite is training new products


Secondly, Guoxing Optoelectronics has always been known for its packaging technology in the LED industry. The training also invited the doctor of LED packaging to explain in detail the impact of lamp beads on the performance of LED lighting fixtures, in order to better convey the advantages of National Star Optoelectronic LED general lighting products to the end consumers.

At the same time, in order to strengthen the professional quality of the sales team, the professional lecturer of the company's special channel marketing conducts professional system training for the dealer development and maintenance work in the channel marketing, which mainly focuses on the maintenance of the dealers in the sales team in 2014. The work has a positive and far-reaching impact. In 2014, everyone will fully maintain the relationship of dealers, assist dealers in business development, and continue to expand the situation of mutual benefit and win-win.

Finally, Xu Zhenfeng, the general manager of Guoxing Optoelectronics Lighting Division, proposed the strategic layout, expansion plan and sales target for 2014. Everyone vowed to complete the task!

At this point, the lighting industry sales elite training summary activities have been successfully completed, sales elites have returned to their respective areas of responsibility, with their more professional product knowledge, stronger business development capabilities, more rapid market feedback capabilities to serve all localities Dealers, help dealers and Guoxing Optoelectronics grow together.



(This article is based on Guoxing Optoelectronics submission)

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