The Gome Big Mac real estate project Gome Commerce Center, after experiencing several operational changes in the name of the project, overall positioning, and management personnel, finally reached an acquisition agreement with HNA.
An insider of HNA said that the acquisition was completed early this month and the purchase capital was less than RMB 6 billion. It was paid in installments. “The price is a good deal, not to mention a commercial real estate project, even if an ordinary residential home sells more than this purchase price. However, the person did not disclose the specific figures.
Although it is far from the asking price of 10 billion yuan, for Gome who has been seeking buyers for four years, the sale of Gome is not necessarily a "lightening." Due to the decline in sales revenue and the loss of e-commerce business, Gome suffered the first mid-term loss in the first half of this year, and the stock price has been falling and falling. It is only time for the country's US businesses to realize their timing.
The reasonable transaction price of approximately 5 billion Nandu reporters’ HNA internal documents obtained yesterday showed that on August 7th, HNA established a “Special Working Group of Gome Commercial Capital†composed of 11 directors of the board of directors of HNA Group and chairman of HNA Capital Holdings Co., Ltd. Tan Xiangdong served as the general commander, specifically responsible for completing all internal and external procedures after the project acquisition, and completed project financing, implementation of funds and payment.
So far, both parties to the transaction have not disclosed the final price of this transaction. According to insiders of Hainan Airlines, the price was less than 6 billion yuan, far lower than the 100 million yuan of the Gome Group's ex-promotion in 2009.
Deng Guojian, one of China’s top ten commercial traders, calculated that the country’s business planning land area is 118,800 square meters, and the land price is 805 million yuan, plus the cost of construction, etc., up to 10,000 yuan per square meter, taking the total construction An area of ​​555,000 square meters, the maximum price of 5.5 billion.
In addition, "we must also consider the reduction of the ping effect brought about by changes in business plans after the project has changed hands." Zhao Hui, general manager of retail business consultancy Zhao Hui, believes that the reasonable transaction price of the state-owned Shangdu is about 4 to 5 billion yuan. In the future, Gome Commerce is likely to become a shopping mall and be positioned as a supporting facility for the “Beijing Headquarters Base†around.
Liu Hui said that in accordance with Huang Guangyu’s initial game, Gome Commerce is positioned to radiate fashion apparel centers throughout Asia. The portfolio of apparel is mainly apparel wholesale markets, Outlets and Book Buildings. The rent is about 5-8 yuan. Square meters.
“Wholesale markets can build berths very densely, but shopping centers generally have 50% of their area as public facilities, and the commercial area available for renting will be greatly reduced.†Liu Hui said that in reality, the project is located in the west of Beijing. The four-ring area also requires only 100,000 square meters of shopping center facilities, and the total volume of 550,000 square meters of the country's US commercial centers is estimated to be difficult to attract investment.
In the final analysis, "It's difficult to make a living because it is an important factor that affects pricing." Yang Yi (a pseudonym), an insider who once gave a business consultation to the country's US businesses, revealed that "At that time, the Outlet part of the project had already found the original Beijing Yan. Sha Wan Mall general manager Wan Wenying came to the trader, and the Yabao Road clothing market in Beijing is basically ready to enter. However, it was because of the arrest of Huang Guangyu and the lack of commercial atmosphere in his location.
Real estate realizing blood transfusion e-commerce “This project has been put on hold for three to four years and has long been rumored to be resold to HNA Group. Now it has finally settled.†Some people who are familiar with the country’s capital are reporting to Southern Reporters that although the final price is It is expected that there will be a large gap, but the current economic downturn and the downturn in the real estate market are also the consensus reached after both parties have considered it comprehensively.
Gome recently issued a profit warning and expects to obtain a net loss as of the end of June this year. This is also the first time that Gome has suffered a loss in its interim results since it was listed in Hong Kong in 2004.
Gome said that due to the severe economic situation at home and abroad, consumer confidence is seriously insufficient, and sales of traditional home appliances in first-tier cities have been lower than expected. In addition, because the property cost of the Group's stores is a fixed cost, the ratio of rental to sale has risen sharply because sales have not reached expectations, eroding profits.
More importantly, GOME's Gome.com online store and Kuba.com recently competed with JD.com, Tmall.com, Suning.com and other major price wars. At present, there is no profitable outlook and no blood transfusion is required.
According to Lu Jiebo, deputy secretary-general of the China Electronic Chamber of Commerce, Gome finally let go of the Gome Capital project. Although it caused short-term contraction of Gome's real estate business, it may not be a bad thing. Gome can use this money to concentrate on e-commerce and return to the main industry."
Lu Renbo said that e-commerce is a shortcoming in the development of Gome, but it is also a sunrise industry. In the long run, the investment will be very rewarding, and it is also important for Gome’s current development strategy. .
HNA's Abacus GOME's "Hot potato", the HNA Group eagerly.
In recent years, “HNA Group has been crazy about real estate projects, but after many projects have been taken, they are 'frozen'. The reason is simple. After HNA intends to collect several billion assets, it will create a 'commercial real estate' asset package. It was sold to commercial real estate funds and other institutions.†An informed person close to the HNA Group told the Southern Reporter that careful study will reveal that Hainan Airlines is more inclined to acquire ready-made properties instead of taking land for self-built, “short-term investment.†The intention is thus visible. For this reason, "Hainan Airlines has a mechanism within it that 'no one can win the project regardless of age and qualifications, the project will be owned by anyone' and do not need to consider the operator's commercial real estate operation experience."
“As long as you win a project like Gome Capital, HNA can whitewash the performance report of the company. After all, investment in heavy assets is always more 'fortunately' than buying a plane.†Deng Guojian said, “HNA YH in Guangzhou University City. The city has so far replaced three investment agents, and the effect is still not satisfactory. Why? There is no commercial real estate operation team within the HNA Group, and whether the commercial projects can be operated is not the issue most concerned by HNA."
Linking Huang Guangyu's former real estate dreams In April 2005, Gome Property acquired a four-ring plot in the southwest of Fengtai District of Beijing for RMB 805 million for the development of the Gome Commercial Project. Among them, 310,000 square meters of pure commercial buildings, more than 30,000 square meters of office buildings, and more than 50,000 square meters of hotel and serviced apartments.
In the real estate territory of Huang Guangyu, the richest man in mainland China, the country’s US companies once occupied the most important corner. The total construction area is nearly 600,000 square meters, and Beijing’s largest recruiting and hanging project in 2005, from science and technology estates to clothing centers, Huang Guangyu has been indecisive about its specific positioning, which has also led to management disorders, which have changed in four years. Jin Jinyong, Wu Kunling, Tong Yuan, Zhou Dongquan, and Wang Haiyu are the five general managers. The case was also changed several times by Gome Commerce Capital - Eagle Times Square - Peng Run International Fashion Trading Center - Gome Plaza - Gome Commerce.
At the time, Geng Jinyong, the general manager of GOME Real Estate, continued the "high-tech" packaging path, and he strongly advocated packaging of the project as "a world-class electronics and electrical high-tech experience center." In the end, however, the project, which was claimed to have invested 3.8 billion yuan, has undergone several adjustments and has not been officially sold. It has been called "real estate poisons" by the industry.
Until 2010, Gome Commercials completed its main construction and obtained a real estate license, while the completion of the debugging of power, fire and other auxiliary facilities was completed last year.
Someone once commented on the country’s business capitals, “If it was established as an urban plaza of apartments, hotels, and supporting businesses, it was successful. Yong Jin and Tong Yuan’s heads were trusts and listings, and they wanted to cash in the secondary market 10 billion yuan. Back from the beginning, I did not plan to make a real thing."
Until he was detained, Huang Guangyu decided to abandon this extremely poorly-operated project. According to a senior executive of Gome, the decision of Pengrun Real Estate to sell assets was actually determined by Huang Guangyu himself. In December 2008, under the arrangement of the Beijing Public Security Bureau, Huang Guangyu was able to communicate with Huang Xiuhong, and Wang Junzhou, Wei Qiuli, and other GOME executives. At that time, Huang Guangyu explained the decision to handle some of the Pengrun real estate projects.
In early 2009, Huang Xiuhong confirmed the plan to sell Gome Commerce Capital after obtaining the permission of Huang Guangyu. Three months later, Pengrun Real Estate negotiated with China Railway Property. However, due to differences in the specific methods of "overall transfer" or "equity cooperation," the negotiations between the two parties eventually failed.
Since then, two more investment banks have been willing to compete for this project by way of holdings. The maximum price given was 6 billion yuan, but it was unsuccessful.
An insider of HNA said that the acquisition was completed early this month and the purchase capital was less than RMB 6 billion. It was paid in installments. “The price is a good deal, not to mention a commercial real estate project, even if an ordinary residential home sells more than this purchase price. However, the person did not disclose the specific figures.
Although it is far from the asking price of 10 billion yuan, for Gome who has been seeking buyers for four years, the sale of Gome is not necessarily a "lightening." Due to the decline in sales revenue and the loss of e-commerce business, Gome suffered the first mid-term loss in the first half of this year, and the stock price has been falling and falling. It is only time for the country's US businesses to realize their timing.
The reasonable transaction price of approximately 5 billion Nandu reporters’ HNA internal documents obtained yesterday showed that on August 7th, HNA established a “Special Working Group of Gome Commercial Capital†composed of 11 directors of the board of directors of HNA Group and chairman of HNA Capital Holdings Co., Ltd. Tan Xiangdong served as the general commander, specifically responsible for completing all internal and external procedures after the project acquisition, and completed project financing, implementation of funds and payment.
So far, both parties to the transaction have not disclosed the final price of this transaction. According to insiders of Hainan Airlines, the price was less than 6 billion yuan, far lower than the 100 million yuan of the Gome Group's ex-promotion in 2009.
Deng Guojian, one of China’s top ten commercial traders, calculated that the country’s business planning land area is 118,800 square meters, and the land price is 805 million yuan, plus the cost of construction, etc., up to 10,000 yuan per square meter, taking the total construction An area of ​​555,000 square meters, the maximum price of 5.5 billion.
In addition, "we must also consider the reduction of the ping effect brought about by changes in business plans after the project has changed hands." Zhao Hui, general manager of retail business consultancy Zhao Hui, believes that the reasonable transaction price of the state-owned Shangdu is about 4 to 5 billion yuan. In the future, Gome Commerce is likely to become a shopping mall and be positioned as a supporting facility for the “Beijing Headquarters Base†around.
Liu Hui said that in accordance with Huang Guangyu’s initial game, Gome Commerce is positioned to radiate fashion apparel centers throughout Asia. The portfolio of apparel is mainly apparel wholesale markets, Outlets and Book Buildings. The rent is about 5-8 yuan. Square meters.
“Wholesale markets can build berths very densely, but shopping centers generally have 50% of their area as public facilities, and the commercial area available for renting will be greatly reduced.†Liu Hui said that in reality, the project is located in the west of Beijing. The four-ring area also requires only 100,000 square meters of shopping center facilities, and the total volume of 550,000 square meters of the country's US commercial centers is estimated to be difficult to attract investment.
In the final analysis, "It's difficult to make a living because it is an important factor that affects pricing." Yang Yi (a pseudonym), an insider who once gave a business consultation to the country's US businesses, revealed that "At that time, the Outlet part of the project had already found the original Beijing Yan. Sha Wan Mall general manager Wan Wenying came to the trader, and the Yabao Road clothing market in Beijing is basically ready to enter. However, it was because of the arrest of Huang Guangyu and the lack of commercial atmosphere in his location.
Real estate realizing blood transfusion e-commerce “This project has been put on hold for three to four years and has long been rumored to be resold to HNA Group. Now it has finally settled.†Some people who are familiar with the country’s capital are reporting to Southern Reporters that although the final price is It is expected that there will be a large gap, but the current economic downturn and the downturn in the real estate market are also the consensus reached after both parties have considered it comprehensively.
Gome recently issued a profit warning and expects to obtain a net loss as of the end of June this year. This is also the first time that Gome has suffered a loss in its interim results since it was listed in Hong Kong in 2004.
Gome said that due to the severe economic situation at home and abroad, consumer confidence is seriously insufficient, and sales of traditional home appliances in first-tier cities have been lower than expected. In addition, because the property cost of the Group's stores is a fixed cost, the ratio of rental to sale has risen sharply because sales have not reached expectations, eroding profits.
More importantly, GOME's Gome.com online store and Kuba.com recently competed with JD.com, Tmall.com, Suning.com and other major price wars. At present, there is no profitable outlook and no blood transfusion is required.
According to Lu Jiebo, deputy secretary-general of the China Electronic Chamber of Commerce, Gome finally let go of the Gome Capital project. Although it caused short-term contraction of Gome's real estate business, it may not be a bad thing. Gome can use this money to concentrate on e-commerce and return to the main industry."
Lu Renbo said that e-commerce is a shortcoming in the development of Gome, but it is also a sunrise industry. In the long run, the investment will be very rewarding, and it is also important for Gome’s current development strategy. .
HNA's Abacus GOME's "Hot potato", the HNA Group eagerly.
In recent years, “HNA Group has been crazy about real estate projects, but after many projects have been taken, they are 'frozen'. The reason is simple. After HNA intends to collect several billion assets, it will create a 'commercial real estate' asset package. It was sold to commercial real estate funds and other institutions.†An informed person close to the HNA Group told the Southern Reporter that careful study will reveal that Hainan Airlines is more inclined to acquire ready-made properties instead of taking land for self-built, “short-term investment.†The intention is thus visible. For this reason, "Hainan Airlines has a mechanism within it that 'no one can win the project regardless of age and qualifications, the project will be owned by anyone' and do not need to consider the operator's commercial real estate operation experience."
“As long as you win a project like Gome Capital, HNA can whitewash the performance report of the company. After all, investment in heavy assets is always more 'fortunately' than buying a plane.†Deng Guojian said, “HNA YH in Guangzhou University City. The city has so far replaced three investment agents, and the effect is still not satisfactory. Why? There is no commercial real estate operation team within the HNA Group, and whether the commercial projects can be operated is not the issue most concerned by HNA."
Linking Huang Guangyu's former real estate dreams In April 2005, Gome Property acquired a four-ring plot in the southwest of Fengtai District of Beijing for RMB 805 million for the development of the Gome Commercial Project. Among them, 310,000 square meters of pure commercial buildings, more than 30,000 square meters of office buildings, and more than 50,000 square meters of hotel and serviced apartments.
In the real estate territory of Huang Guangyu, the richest man in mainland China, the country’s US companies once occupied the most important corner. The total construction area is nearly 600,000 square meters, and Beijing’s largest recruiting and hanging project in 2005, from science and technology estates to clothing centers, Huang Guangyu has been indecisive about its specific positioning, which has also led to management disorders, which have changed in four years. Jin Jinyong, Wu Kunling, Tong Yuan, Zhou Dongquan, and Wang Haiyu are the five general managers. The case was also changed several times by Gome Commerce Capital - Eagle Times Square - Peng Run International Fashion Trading Center - Gome Plaza - Gome Commerce.
At the time, Geng Jinyong, the general manager of GOME Real Estate, continued the "high-tech" packaging path, and he strongly advocated packaging of the project as "a world-class electronics and electrical high-tech experience center." In the end, however, the project, which was claimed to have invested 3.8 billion yuan, has undergone several adjustments and has not been officially sold. It has been called "real estate poisons" by the industry.
Until 2010, Gome Commercials completed its main construction and obtained a real estate license, while the completion of the debugging of power, fire and other auxiliary facilities was completed last year.
Someone once commented on the country’s business capitals, “If it was established as an urban plaza of apartments, hotels, and supporting businesses, it was successful. Yong Jin and Tong Yuan’s heads were trusts and listings, and they wanted to cash in the secondary market 10 billion yuan. Back from the beginning, I did not plan to make a real thing."
Until he was detained, Huang Guangyu decided to abandon this extremely poorly-operated project. According to a senior executive of Gome, the decision of Pengrun Real Estate to sell assets was actually determined by Huang Guangyu himself. In December 2008, under the arrangement of the Beijing Public Security Bureau, Huang Guangyu was able to communicate with Huang Xiuhong, and Wang Junzhou, Wei Qiuli, and other GOME executives. At that time, Huang Guangyu explained the decision to handle some of the Pengrun real estate projects.
In early 2009, Huang Xiuhong confirmed the plan to sell Gome Commerce Capital after obtaining the permission of Huang Guangyu. Three months later, Pengrun Real Estate negotiated with China Railway Property. However, due to differences in the specific methods of "overall transfer" or "equity cooperation," the negotiations between the two parties eventually failed.
Since then, two more investment banks have been willing to compete for this project by way of holdings. The maximum price given was 6 billion yuan, but it was unsuccessful.
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