“Destructive Innovation†is the concept mentioned in Professor Christensen’s famous book The Innovator’s Dilemma. He tells us how hard it is to happen in a successful subject. In the 1800s, the most profitable companies in the world were those that operated sailing, and they have become global companies. The steamship was then invented, without sails, and was started by a steam turbine. At the beginning of the steamship, it was a poorly experienced vehicle – small and short compared to the big sailing ship, which was very expensive to manufacture and had poor reliability. The big shipping companies at the time did not put it in the eye.
However, despite all kinds of unreliable, steamboats have the advantage that they can go upstream, which has changed the history that humans can only "go down the stream" for thousands of years. With the development of technology, steam ships have become cheaper, more reliable, and more and more bulky. Finally, the technology of the steamship has matured, not only eliminating the big sailing ships, but also destroying the shipping companies that rely on the big sailing ships for shipping.
Destructive innovation is a joke at first
To sum up: Destructive innovation technology has a pattern: it is an inconspicuous thing when it first appears, and it is ignored. You can see these three lines: the upper line is a very good industry leader in the market, has a very stable development curve; the next curve is the minimum satisfaction of the consumer, the lowest point is the damage that occurred at that time. Sexual innovation company. In the beginning, the technology of destructive innovation was far worse than the customer's request, which was a joke. However, when it develops at a faster rate, and suddenly one day meets the consumer's demand point, it will have a rapid development momentum and become the ruler in the market.
For start-up companies with destructive technology, they have been struggling, the quality of work is very low, the risk is extremely high, the profit is extremely low, the market is extremely small, and the business model has not been valued. Rational businessmen will not do this. Kind of business. Why are only startups and small businesses going to do these innovations? Because they have no choice. A very, very scary fact is that most startups are ultimately finished!
In addition, no matter which industry you are in, the real opponents that pose the greatest threat to you must not be opponents in the industry now, and you can't see competitors outside those industries. Next, I want to tell you about the areas that I think may be subversive.
From the copper age to the oxygen age
The first fact I want to say is that the fastest growing thing in the world is not matter, but information. It is faster than all of our bio-capacity and human productivity. To what extent is the amount of information in the world? Need to use 16 times to 276 to describe. The length of the Cable created by humans per second has exceeded the speed of sound. These are called information explosions, and the rate of information expansion is the same as the speed of the atomic bomb. And this is a long-lasting explosion, far from a moment.
By 2050, the amount of data will reach a very terrible 1 million Zetabit. A Zetabit is 1 trillion G. The next era is called the Zeta era, and after the Zeta era, what is the description of a lot of information? English is already poor. I have talked to many linguists about this issue and they have no answer. Faced with such a large amount of information, we don't even have a good mathematical algorithm to process data in real time. How to use this data to turn data into something worthwhile? There are many business opportunities here.
Different business eras use different media to deliver information. The early days were copper, because people used cable to transmit; then into the era of silicon, silicon was made into chips. I think the next era is the era of oxygen. In the near future, the total amount of information we transmit over the wireless network will exceed the total amount of information transmitted over the wired network.
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