Marantz is suitable for Hi-F! Denon is suitable for AV! If you ask for an old burn, you will get such an answer. In recent years, there have been many changes in the products of Tianlong and Marantz.
I have tried a lot of these two products, we found that Marantz's AV home theater amplifier is getting stronger and stronger, and Tianlong's product changes are not small. How do the two DM-owned groups locate themselves? On this issue, the author specifically found Song Guangyu, the general manager of Shanghai Electro-Mallan Electronics Co., Ltd., to see what the official said.
Question 1: Practitioners and some enthusiasts have a saying that Marantz is suitable for Hi-Fi, and Denon is suitable for AV. How do you position these two brands?
Song Guangyu: Marantz focused on the Hi-Fi field before 2000 and has made great achievements. If you said that Marantz is suitable for Hi-Fi before 2004, Tianlong is suitable for AV, I fully agree. But in 2005, Tianlong and Marantz's R&D department was integrated in Japan. In fact, the R&D centers of these two brands were in a building before, but because of the Japanese loyalty to the brand, although Tianlong and Marantz belong to the D&M Group, the research and development on both sides is completely independent and completely confidential. People will not speak and maintain a competitive relationship.
Tianlong and Marantz were indeed competing
This also used some of the brand's R&D departments to do some relatively repetitive work, wasting time and resources. At the brand level, this is understandable. But for D&M, this is obviously unreasonable - to develop the same product separately, it is better to put the two brands together to achieve technology sharing, to do better together, and to save costs and time. After the integration in 2006, the Dragon Marant has more cooperation, in fact, this thing Marantz is cheap. Because Tianlong has a strong technical advantage in AV amplifiers, and Marantz has Hi-Fi heritage, Tianlong's technology has added great progress to the function of Marantz. After the team-integrated break-in period, you will find that Marantz's products have maintained their own voice, while AV performance has improved significantly. After 2008, Marantz's products have undergone qualitative changes. The inherent thinking of enthusiasts is hard to change, but from the global sales situation, Marantz has also added a lot of new customers, these customers have almost zero-knowledge of the product. Therefore, from the statistics of our statistics, the sales volume of Marantz can be said to be counter-current in the case of a bad environment. I think this is the cultural heritage of Marantz, coupled with the effect of Tianlong technology, so that the new Marantz products are recognized by consumers.
Question 2: It is very important to think that Tianlong’s position is higher than Marantz. Is your company positioned like this?
Song Guangyu: This kind of misunderstanding is largely due to the misunderstandings caused by several high-priced front and rear stages of Tianlong, like the products of A1HDA. But in fact, in the products of recent years, you can see that Marantz is more upscale than the flagship AV products of Marantz.
In the past 100 years of history, Tianlong's product changes are basically based on technology. His products involve a lot of equipment, including recording, playback, etc. At the same time, the research and development and production capacity of audio components are also extremely strong. Therefore, our definition of Tianlong is a brand that is at the forefront of audio-visual technology.
Our definition of the Marantz brand is mainly taste and culture, if you pursue the taste and beauty of music. At the same time, the sound styles of the two branded speaker products are different, which is also because of different brand positioning reasons. For the mass consumer, there may be no difference in the sound, but the difference in the perception of the product type will also shape the brand image.
Taste PK Technology
Or simply, Tianlong represents technology, and the brand has more rigid things. Marantz represents the taste, and there are more flexible things in the brand. In general, Marantz's position is higher than that of Denon. But if you make a technical difference, the adoption of new technologies by these two brands is actually similar. So in this year's new product, you can see that both are equipped with Wi-Fi, Bluetooth, Dolby atmos, digital streaming media, etc., because after all, research and development, procurement, etc., are all done by DM.
DH: The Chinese people's impression of Marantz is a fever card, but in fact the enthusiasts are very limited. I would like to ask Marantz how to position his users now?
Song Guangyu: Marantz is a high-end monument, so his things may not be very cheap. Just like if LV sells cheaply and you can see it everywhere, then it is not LV, and Marantz is the same. Marantz has an overall design concept, which means that Marantz's things are able to satisfy enthusiasts in terms of sound quality, but his positioning is not exhaustive, we hope that more people can hear high-quality voices. People's pursuit of high quality is innate, just as no individual has a sports car, but everyone wants to experience the feeling of driving a car, we also want to give high-quality sound to non-fan users, so we have made some Audio products with new digital technology. However, these products still have the charm of traditional Marantz. In general, our users, whether they are enthusiasts or not, have requirements for quality of life, so they have requirements for sound. Secondly, our users not only look at China, but they also value industrial design.
DH: When is Marantz's panoramic sound amplifier going to market? How is Hi-Fi product going?
Song Guangyu: Marantz SR7009 will be available in the first quarter of 2015. We did not join Dobly Atoms in the entry products because it does not meet the needs of consumers, because it will open the price of entry-level products, but Users may not use this feature. So, we put Dobly Atoms on the relatively high-end SR7009. As for Hi-Fi products, we will continue to maintain the digitalization path and support more updated formats.
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