Tencent Home Appliances (Yan Can) Recently, Sony officially announced 4K HDR TV new Z9D series in overseas markets. As a new flagship television of Sony, the Z9D series not only continued its consistent black minimalist and stable design in appearance, but also used a mature Android TV on the system. Both in size and picture quality Big difference.
100 inches into the history of Sony's largest TV
First of all, in terms of size, the new Z9D series TV directly from the 65-inch large screen, covering 75 inches, the largest 100-inch specifications have reached the Sony TV's historical size of the most. With the gradual popularization of 55-inch TVs in the living room, the demand for large screens by consumers has become more and more prosperous. At the same time, the pace of TV makers has not slowed down, and there have been more and more large-size products on the market. 65-inch, 70-inch, 78-inch, but 100-inch mass production is the first time.
HDR is still the focus of quality improvement
At the same time, it is understood that Sony has become the first manufacturer to sell HDR TVs in China in terms of image quality. In the newly released Z9D series, it has brought new technologies and further improved its HDR performance. Technical quality enhancement effect.
As we all know, HDR as the display technology most concerned for this year has become the focus of competition among manufacturers. Many manufacturers have also launched HDR televisions, which has made HDR gradually popularized in China. As far as the HDR technology itself is concerned, its greatest feature is its ability to provide high dynamic range contrast and enhance color in a wide color gamut. Sony's newly released Z9D series focuses on these two aspects.
Backlight system peak brightness or over 1000 nits
The "Backlight Master Drive" technology, which was previously exposed, was officially adopted and mass-produced this time. It is reported that this technology has changed the current layout of side-type backlights commonly used on LCD TVs. Through the use of high-density direct-type matrix backlights to achieve precise control of picture brightness, the number of backlight partitions exceeds 1,000. Not announced to the public). Sony also significantly reduced light scattering on traditional full-matrix LED TVs by concentrating scattered LED light to one point, resulting in higher color contrast and wider color gamut.
At the previous CES show prototype, Sony said that using this technology, the peak of the TV reached a maximum of 4000 nits, very prominent! It should be noted that in the past, the peak brightness of conventional LED TVs was generally less than 500 nits, and it is not uncommon for the mainstream HDR TVs on the market to reach 1,000 nits. The benefits of controllable ultra-high brightness are obvious, why in the real life of the colorful to the television always feel that is not true enough, because the brightness of various colors is very different. For example, a small yellow flower in the sun can reach 14,700 nits. At the same time, even the brightness of a step in a dark place is 185 nits. However, on TV, it is compressed to 500 nits, so it will almost always mean .
The HDR technology is to enable the bright place to be lit and the dark place to be dark, and the high brightness enhances the entire dynamic contrast range. Of course, 4000 nits is still the experimental peak for the time being, and the specific brightness value after mass production has yet to be further observed. According to Sony insiders, the brightness of the Z9D series flagship will certainly be better than the highest level in the industry. If this is true, the brightness of Sony's new machine is likely to reach 1500-2000 even if it cannot reach 4000 nits in the laboratory. Nite, in this case, Sony will open up the gap with the industry in terms of screen brightness and provide better footnotes for its high quality.
Image processing chip is 40% higher than the previous generation
At the same time, Sony is also equipped with the newly upgraded 4K HDR image processing chip X1 Extreme on the Z9D series. According to official data, the chip's real-time image processing capability is 40% higher than that of the previous-generation 4K image processing chip X1, which can provide users with more precise, more detailed and more realistic display effects.
In addition, for the current HDR chip source is less than the problem, Sony 4K HDR image processing chip X1 Extreme can also HD SDR standard dynamic range content quality to close to the level of native 4K HDR, this is mainly due to its upstream shooting and Professional experience accumulated in the post-production field, as well as decades of professional TV manufacturing experience. It can use Sony's accumulated image database to perform noise reduction processing. Through pattern comparison, the dual database processing technology of “dual database processing†is used to remove unnecessary noise in each frame of the image and finally achieve 4K level of definition.
Foreign media evaluation of its quality can challenge OLED
Sony Z9D series televisions have received a large number of evaluations of foreign media since their launch overseas. The most representative of these is the Sony Z series flagship given by Engadget. Thanks to the Backlight Master Drive technology, the LED panel can be realized. The closeness of the OLED display to the black level, while continuing the advantages of LED and OLED in brightness and contrast."
In addition, The Verge referred to "Sony's Z series flagship ultra-high definition television, representing the highest level of Sony, whether 4K or HDR, or support for streaming video such as Netflix, have become Sony and Samsung, LG and other rivals Best weapon for competition."
The CNER said, "If a LED panel TV wants to beat OLED products, then it will undoubtedly need to improve performance in the black level display, and the Sony Z Series new flagship TV has indeed achieved this. Through the unique Backlight Master. Drive technology, Sony can make each LED backlight area can be individually lower brightness, and this will solve the problem of astigmatism in the surrounding area and cause black level is not enough."
Yahoo even mentioned that "before LG introduced OLED TVs, many people used the term "changing the rules of the game" to describe them. This time, Sony once again proved that LED TVs can not only maintain their original advantages, but also In the face of OLED, opponents also lost their original characteristics."
100 inches domestic or sold 400,000 yuan
It is reported that Sony's Z9D series of 65-inch and 75-inch version has been opened in the Sony's official pre-sale, the specific price and the official launch date has not yet announced. However, it can be referred to that the 100-inch version of foreign media is estimated to be about 50,000 US dollars, according to the practice of the Bank of China will be slightly higher prices, the estimated price will be close to 400,000 yuan. The selling price of 400,000 is in any case embarrassing, but Sony TV has always been on the high-end line. High-end and high-quality audiences value the quality of the product itself. They are not so sensitive to the price, considering that Sony TV has always been black Technology, high prices and high quality are also worthy of recognition.
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