In recent years, due to the rise of domestic brands, IT168 information has caused poor performance of international brands. Even giant companies like Samsung are facing crisis in China. Among these brands, Sony with unique personality is also affected by domestic mobile phones. Not only does the smart phone business not perform well, but also the rumors of quitting the mobile phone market are not once or twice, and Sony also gives such news. Unanimously denied. CNBC interviewed Sony CEO Hirai Hirai this Friday, and he also said again that Sony will not withdraw from the smart phone market, hoping to become the future leader.
Sony CEO Hirai Hirai said that although the current smart phone competition is fierce, Sony does not intend to give up this market. From the current market situation, Sony will not expect to become the first and second, but we will still retain smart phones and communications business, because only in this way, we can become participants when the next round of technological change comes. Seize the opportunity and strive to become the next generation leader.
What is interesting is that there are more people who are worse off than Sony. Last week, veteran mobile phone maker Blackberry announced that it would stop production of mobile phones and outsource mobile hardware. After that, it will focus on the software business, but Sony did not intend to do so.
Sony's latest flagship Xperia XZ (Photo quoted from AndroidCentral)
At present, Sony’s smart phone business in China does not have any influence. For example, Sony’s latest flagship Xperia XZ has started pre-sale in China on September 26. This model is equipped with a 5.2-inch 1080p-class display and uses Qualcomm Snapdragon 820. Processor and 3GB of running memory, and equipped with 23 million pixels, still supports IP68-level three defenses, but the minimum price is also up to 5199 yuan, you will consider it? Click to view Xperia XZ pre-sale page
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