On the occasion of the 2016 Chengdu Motor Show, BMW held the "New Energy Night" conference, BMW's new X1 plug-in hybrid version, 7-series plug-in hybrid version, X5 plug-in hybrid version, i3 upgrade version and The i8 Proton Red Special Edition was unveiled at this conference.
Kang Si, President and CEO of BMW Group Greater China, said at the press conference: "China's new energy market has entered a very important stage of development, with production and sales maintaining more than doubled growth. In terms of infrastructure, more and more Charging piles have been built and put into use, and consumers are increasingly accepting new energy vehicles. It is now a good time to enter China's new energy market. At the end of this year, BMW's new energy vehicles will reach 9 models. The most powerful new energy car family in the luxury brand." This paragraph undoubtedly tells us that BMW will accelerate the landing of electric car products.
BMW has a deep foundation in China and will take the high-end new energy vehicle route.In modern marketing, the right price/consumer positioning of products is different from competitors, showing unique personality to become a common means of marketing. BMW is the world's top car, and its rise in the Chinese market is not a one-off, distinguished, The young, energetic and elegant brand image has become a status symbol in the eyes of the Chinese. It is learned that the BMW Group’s 2015 sales volume in the mainland China market was 41,090 units (11 months), a year-on-year increase of 3.2%. This ratio is still growing, although the overall proportion is not large, but Kang Siyuan is very optimistic about the future growth trend.
As far as the Chinese market is concerned, BMW's distribution channels are also located in major cities in China. Currently, there are more than 40 BMW authorized dealers who can sell and serve BMW i products. By the end of this year, there will be nine new energy vehicles, and more than 160 dealers will be able to sell and service. In line with the development of new energy vehicles, BMW has accelerated the layout of charging facilities in the public sector. Kang Siyuan expects that the number of public charging piles will increase to 1,500 by the end of this year. At present, more than 1,000 instant charging TM charging piles have been established in many cities in China.
For the future of China's new energy vehicle market, Kang Siyuan made such a speculation: "If you look at the status quo of China's new energy vehicles, the new energy vehicles on the cards are mainly based on economic models, with prices of up to 200,000 and 300,000. The car is in a lower price range. The situation must be constantly changing, and new energy vehicles will slowly move up to the high end."
BMW will carry the high-end to the end, and plans to mass-produce the self-driving car in 2021.Intelligentization has also become a major direction for car companies to seize the commanding heights of technology. In July this year, the BMW Group announced a partnership with Intel and Mobileye. The auto-driving vehicle based on BMW iNEXT will be put into mass production in 2021. This is the clearest so far. Automatic driving schedule.
Kang Siyuan introduced that BMW has done a lot of work in the research of autonomous driving technology. For example, in July this year, it demonstrated the highly automatic driving technology in Chengdu, including three main functions including automatic lane change. BMW has more than 8,000 kilometers of true autonomous driving road test in China. There are some driving assistance functions on the new BMW 7 Series, which can be achieved at speeds of 210km/h or less, but we are still very cautious in publicity. For example, lane change reminders, automatic follow-up and vehicle tracking, safety is always in the first place for a car manufacturer like us with a hundred years of history.
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