Brand lighting and retail stores how to fight price war

This year, the lighting market is picking up. In addition to the lighting wholesale city, lighting city, and hardware building city, a large number of brand stores and retail stores can be described as blossoming. The market is prosperous and prosperous, but it also brings lighting brands and stores. In a real contest, the war started in a non-replicating competition.

Brand Lighting and Marketing

The unchanged law of malls is that with the market there is competition, product quality, price, brand, service, etc., will directly affect the rise and fall of a company and a brand.

Adidas, Nike's store shoes why so expensive, there are still many people to buy it, we search on Taobao, what kind of brand have, the price is unimaginably low, they store selling eight or nine hundred shoes, Taobao shop as long as a hundred or so, but their store has been very hot, encountered holiday discounts, still ushered in crazy buying, and their store has always been the street signs.

We have appeared in the business. Our supply price is higher than the market price of others. This is the information that most of the Lizheng merchants give back to the headquarters. So, how to solve this problem, the high prices must have its reasons, the so-called one-for-one price points, the pursuit of grades, brands, then you must face the retail store, spread the price run brought about by the partners, in the pursuit of quality and Today's market for service, lighting monopoly must have its own reason and value.

We want to do monopoly, if we want to open up the market, we must seize the product quality, product fashion, we must market the brand, and these costs will make our lighting prices high, in the market competition if the single price, then the Lizhen lighting must be PK dropped. However, our brand is internationally renowned and the country's leading. Our product quality and style all have a first-line brand level. We guarantee unconditional replacement of returns and provide installation and maintenance. This is an absolute gap between brand and retail service quality. , Lizhen lighting Zhou Wei said.

The establishment of Chongqing Light Nest fills the absence of high-end lighting stores in Chongqing and even China as a whole. With high-quality, big brands and excellent service, the lighting consumption will be promoted to mainstream household consumption. According to industry sources, with the improvement of the economic level and the rapid development of the decoration industry, the future lighting market is unprecedentedly broad, and lighting consumption levels will further increase. The market will also appear to be differentiated by quality, price, style, and service. It will be formed in the market, and price war will also exist forever and forever.