Will the "paper-thin" wallpaper TV have a future?

A few days ago, the domestic color TV brand Skyworth released a wallpaper TV with a future TV form. The biggest feature of this TV is “as thin and light as paper”, and it’s really amazing in the industry; and at the AWE2017 show at the beginning of the year, the international color TV giant LG has also released a "thin paper-like" wallpaper TV, which has attracted the attention of many people in the industry. This time, Skyworth released wallpaper TV products, once again triggered the industry's whimsical imagination for wallpaper TV: Such an ultra-light super What kind of future will the thin TV have in the market?

In this regard, industry experts have analyzed that the advantages and disadvantages of wallpaper television are obvious. Based on these, it is possible to speculate on its future development. So, what are the advantages and disadvantages of wallpaper TV? Please see the following analysis:
Advantages

First of all, as a TV product, the quality of the picture is naturally an important factor to be considered first. The quality of the wallpaper TV can be guaranteed: Why can the wallpaper TV be "lightweight wallpaper"? The reason is the use of flexible and ductile OLED panels. OLED has the characteristics of self-luminous, not only has a super-fast response speed, but also has a very good ability to restore color, while having a wider viewing angle, can give the audience an immersive viewing experience.

Second, from the design point of view, wallpaper TV has captured the trend of the development of color TV in the future. The data from Ovie Cloud Network pointed out that “ultra-thin and light” color TV products are gradually being recognized by the market, and the market share is also increasing. It is predicted that it will be further improved in 2017. At this time, the wallpaper TV is launched. Undoubtedly, it is the general trend.

Third, as consumers' living standards have improved, they have also highlighted higher requirements for color TV products. Not only do they hope to have a good viewing experience, but they also hope that television products will be more up-to-date in positioning, and wallpaper TV can meet this demand. Part of the demand: The ultra-thin TV panel not only saves space, but its stylish, beautiful and ultra-thin panel can further integrate with the wall, better integrate into the user's home environment, and become a beautiful scenery in the home; as a Compared to the television products of art, the positioning of wallpaper TV will be more outstanding.
Of course, wallpaper TV has many outstanding advantages, but it also has some obvious disadvantages. Here are some of the disadvantages of speaking.
Disadvantages

First of all, the price is undoubtedly one of the factors that consumers are most concerned about. However, the price of wallpaper TV is quite expensive, forming a certain threshold for purchase; from the published price point of view, LG’s 77-inch wallpaper TV is priced at US$19,999. RMB 137,490 or so), and Skyworth's 65-inch wallpaper TV is priced at 9,999 yuan. Such an expensive price may cause many consumers to sigh.

Second, whether it is price, design or function, it can be seen that wallpaper TV is a high-end product with a relatively advanced product concept, but this is not conducive to popularization: Today, the vast majority of consumers are still more accustomed to thin thickness The more modest flat-panel TV products, although they will also admit the merits of the "thin paper" concept of wallpaper TV, it still takes some time to fully accept it.

Third, it is also more important. TV manufacturers currently release the wallpaper TV purchase model that the manufacturers accept the user's reservations, and then manufacture products according to the schedule, and then deliver the goods to the users; on the one hand, this is due to the product positioning of the wallpaper TV and cannot be used in the past. The manufacturing sales model, on the other hand, may be limited by technology and cannot be mass-produced, thus limiting shipments.
After analyzing the strengths and weaknesses of the analysis, experts believe that today, “ultra-thin” has become the trend of the color TV market, wallpaper TV is indeed a unique advantage; however, its high price, relatively strong product concept, and yield The restrictions will become an obstacle to the rapid popularity of wallpaper TV; in the foreseeable future 3 to 5 years, wallpaper TV will likely become a part of the "exclusive luxury goods" of high-end consumers. Of course, if the wallpaper TV has experienced a period of precipitation in the market, the price has gradually become pro-independence, and the concept has gradually been accepted by consumers, then it still hopes to go into the mass consumer's family. Therefore, whether the wallpaper TV products can win the favor of a wider range of consumers still needs the long-term market test, let us wait and see.

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