As the fourth member to enter the tens of millions of vehicles club, Dongfeng Nissan only took 15 years.
Recently, as the first Sylphy Pure Electric slowly rolled off the production line, Dongfeng Nissan officially reached the production scale of 10 million vehicles.
What does 10 million output mean to auto companies?
From the perspective of SAIC-Volkswagen, FAW-Volkswagen and SAIC-GM, which have achieved production scale of tens of millions of vehicles, it is not only the domestic automobile brand with the highest sales and ownership, but also a symbol of brand power. From 0 to 10 million vehicles, some car companies have used it for 30 years, some have used it for 23 years, and the shortest is also 17 years.
Dongfeng Nissan has set a new record in 15 years. In fact, in the past 15 years, Dongfeng Nissan has continuously set new industry records: 5 years after its establishment, Dongfeng Nissan has achieved a production and sales scale of 1 million; in the past 10 years, its cumulative production and sales have reached 4.5 million; since the beginning of the joint venture, it sold cars every year. With a scale of only 65,000 vehicles, Dongfeng Nissan took a short period of time in the industry to complete the 1.12 million vehicle sales per year.
What's more worth mentioning is that under the general trend of slowdown in the overall automobile market growth, Dongfeng Nissan still achieved steady growth, so that it surpassed Beijing Hyundai, which has been ranked fourth in joint venture brand sales for many years.
“Dongfeng Nissan’s Huadu Plant has made significant contributions to Nissan’s development in China. We will start with the introduction of the latest electric vehicles and sprint to the next “10 million†target.†Nissan Motor Corporation (hereinafter referred to as “Nissanâ€) Automobile") President and CEO Hiroto Nishikawa said.
Drive into the electrified track
As the 10 millionth off-line model of Dongfeng Nissan, Sylphy Pure Electric is of great significance.
Sylphy Pure Electric is not only the first pure electric vehicle of a mainstream joint venture car company, but also Nissan's first brand-new electric vehicle for the Chinese market. According to reports, Sylphy · Pure Electric and Nissan Leaf are in the same field. They are developed on the Nissan E-Platform global professional electric vehicle platform, which combines the dominant genes of the global professional pure electric platform and China's flagship sedan.
Sylphy Pure Electric is based on the current Sylphy gasoline version, equipped with an 80-kilowatt electric motor and Ningde era batteries. It has a cruising range of 338 kilometers under comprehensive working conditions. The pre-sale price after subsidies is 166,000 yuan.
"As Nissan's first electric model in China, Sylphy Pure Electric will become the main contender in the electric market, and it will also accelerate the promotion of'Nissan Smart Mobility Technology' in China." Said Hirotto Nissan, currently Sylphy Pure The pre-sale of electricity has already begun in Beijing, Shanghai and Guangzhou, and it is expected to be officially launched on the market in mid-to-late September.
In addition, according to Dongfeng Nissan's plan, more than 10 new products including pure electric vehicles will be introduced by 2022.
Zhixing Technology Strategy Landed
In the post-tens of millions of vehicles era, Dongfeng Nissan has begun to make a comprehensive plan to actively seize the "smart" high point in the new energy field.
In 2018, Dongfeng Nissan officially entered the first year of the Nissan Smart Mobility (NIM) initiative. In response to market consumption upgrades, Dongfeng Nissan successively established the Mobile Internet Department and the Intelligent Connected Development Department. Car-linked service operations and mobile Internet big data applications are making strong efforts.
Starting from Sylphy·Pure Electric, in the future, Nissan’s most advanced EV, e-POWER and VCT power technologies will be introduced one after another. By 2022, no less than 5 electric drive models will be introduced, challenging the 30% electric drive of sales. In addition, combined with Nissan’s Wi-Fi technology, Dongfeng Nissan’s self-developed, mainstream joint-venture car company’s first Internet of Vehicles system with independent intellectual property rights-the "Smart Travel +" vehicle-to-vehicle system, started with the Jinke Wi-Fi version. It will complete the installation of the main models of the entire vehicle series in 2018.
While building the image of Tech Nissan, Dongfeng Nissan also proposed a dual-core drive development route of "technical innovation" and "cultural inheritance".
"'People are scattered pearls, rolling around everywhere, and culture is the soft and strong thread that wears the beads to become a society.' This thread of Dongfeng Nissan has the core characteristics of'fusion' and'creation'. "Change" is also the driving force and the cornerstone of Dongfeng Nissan's continuous operation and strategy, and it is the unique core competitiveness of Dongfeng Nissan." said Chen Hao, deputy general manager of Dongfeng Nissan Passenger Vehicle Company.
Driven by the two-wheel drive of technology and culture, Dongfeng Nissan's next goal is to challenge the TOP 3 joint venture brand. The annual sales volume reached 1.6 million vehicles, with a market share of over 12% in the non-luxury joint venture camp. Brand favorability, customer satisfaction, corporate management quality, and product quality have all entered the top three goals. And the time node of this plan will be 2022.
Absolute Linear Encoders,Custom Absolute Encoder,Rotary Encoder Magnetic,Miniature Absolute Encoder
Yuheng Optics Co., Ltd.(Changchun) , https://www.yhenoptics.com